{
"data": {
"id": "240906_AiDcNE_93T",
"url": "https:\/\/www.nystart.earth\/",
"summary": "https:\/\/www.webpagetest.org\/results.php?test=240906_AiDcNE_93T",
"testUrl": "https:\/\/www.nystart.earth\/",
"location": "FRA_DE_02:Chrome",
"from": "Frankfurt, Germany - <b>Chrome<\/b> - <b>Cable<\/b>",
"connectivity": "Cable",
"bwDown": 5000,
"bwUp": 1000,
"latency": 28,
"plr": "0",
"shaperLimit": 0,
"mobile": 0,
"completed": 1725630443,
"testRuns": 1,
"fvonly": false,
"successfulFVRuns": 1,
"successfulRVRuns": 1,
"lighthouse": {
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"requestedUrl": "https:\/\/www.nystart.earth\/",
"mainDocumentUrl": "https:\/\/www.nystart.earth\/en",
"finalDisplayedUrl": "https:\/\/www.nystart.earth\/en",
"finalUrl": "https:\/\/www.nystart.earth\/en",
"fetchTime": "2024-09-06T13:46:43.844Z",
"gatherMode": "navigation",
"runWarnings": [
"The page may not be loading as expected because your test URL (https:\/\/www.nystart.earth\/) was redirected to https:\/\/www.nystart.earth\/en. Try testing the second URL directly."
],
"userAgent": "Mozilla\/5.0 (X11; Linux x86_64) AppleWebKit\/537.36 (KHTML, like Gecko) HeadlessChrome\/128.0.0.0 Safari\/537.36",
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"hostUserAgent": "Mozilla\/5.0 (X11; Linux x86_64) AppleWebKit\/537.36 (KHTML, like Gecko) HeadlessChrome\/128.0.0.0 Safari\/537.36",
"benchmarkIndex": 1257,
"credits": {
"axe-core": "4.10.0"
}
},
"audits": {
"is-on-https": {
"id": "is-on-https",
"title": "Uses HTTPS",
"description": "All sites should be protected with HTTPS, even ones that don't handle sensitive data. This includes avoiding [mixed content](https:\/\/developers.google.com\/web\/fundamentals\/security\/prevent-mixed-content\/what-is-mixed-content), where some resources are loaded over HTTP despite the initial request being served over HTTPS. HTTPS prevents intruders from tampering with or passively listening in on the communications between your app and your users, and is a prerequisite for HTTP\/2 and many new web platform APIs. [Learn more about HTTPS](https:\/\/developer.chrome.com\/docs\/lighthouse\/pwa\/is-on-https\/).",
"score": 1,
"scoreDisplayMode": "binary",
"details": {
"type": "table",
"headings": [],
"items": []
}
},
"viewport": {
"id": "viewport",
"title": "Has a `<meta name=\"viewport\">` tag with `width` or `initial-scale`",
"description": "A `<meta name=\"viewport\">` not only optimizes your app for mobile screen sizes, but also prevents [a 300 millisecond delay to user input](https:\/\/developer.chrome.com\/blog\/300ms-tap-delay-gone-away\/). [Learn more about using the viewport meta tag](https:\/\/developer.chrome.com\/docs\/lighthouse\/pwa\/viewport\/).",
"score": 1,
"scoreDisplayMode": "metricSavings",
"warnings": [],
"metricSavings": {
"INP": 0
},
"guidanceLevel": 3
},
"first-contentful-paint": {
"id": "first-contentful-paint",
"title": "First Contentful Paint",
"description": "First Contentful Paint marks the time at which the first text or image is painted. [Learn more about the First Contentful Paint metric](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/first-contentful-paint\/).",
"score": 0.92000000000000004,
"scoreDisplayMode": "numeric",
"numericValue": 880.98900000000003,
"numericUnit": "millisecond",
"displayValue": "0.9\u00a0s",
"scoringOptions": {
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"median": 1600
}
},
"largest-contentful-paint": {
"id": "largest-contentful-paint",
"title": "Largest Contentful Paint",
"description": "Largest Contentful Paint marks the time at which the largest text or image is painted. [Learn more about the Largest Contentful Paint metric](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/lighthouse-largest-contentful-paint\/)",
"score": 0.96999999999999997,
"scoreDisplayMode": "numeric",
"numericValue": 880.98900000000003,
"numericUnit": "millisecond",
"displayValue": "0.9\u00a0s",
"scoringOptions": {
"p10": 1200,
"median": 2400
}
},
"first-meaningful-paint": {
"id": "first-meaningful-paint",
"title": "First Meaningful Paint",
"description": "First Meaningful Paint measures when the primary content of a page is visible. [Learn more about the First Meaningful Paint metric](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/first-meaningful-paint\/).",
"score": 0.92000000000000004,
"scoreDisplayMode": "numeric",
"numericValue": 880.98900000000003,
"numericUnit": "millisecond",
"displayValue": "0.9\u00a0s"
},
"speed-index": {
"id": "speed-index",
"title": "Speed Index",
"description": "Speed Index shows how quickly the contents of a page are visibly populated. [Learn more about the Speed Index metric](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/speed-index\/).",
"score": 0.98999999999999999,
"scoreDisplayMode": "numeric",
"numericValue": 844,
"numericUnit": "millisecond",
"displayValue": "0.8\u00a0s",
"scoringOptions": {
"p10": 1311,
"median": 2300
}
},
"screenshot-thumbnails": {
"id": "screenshot-thumbnails",
"title": "Screenshot Thumbnails",
"description": "This is what the load of your site looked like.",
"score": null,
"scoreDisplayMode": "informative",
"details": {
"type": "filmstrip",
"scale": 3000,
"items": [
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"timing": 375,
"timestamp": 2695022762,
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},
"guidanceLevel": 1
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"redirects": {
"id": "redirects",
"title": "Avoid multiple page redirects",
"description": "Redirects introduce additional delays before the page can be loaded. [Learn how to avoid page redirects](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/redirects\/).",
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"label": "URL"
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{
"key": "wastedMs",
"valueType": "timespanMs",
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"title": "Web app manifest or service worker do not meet the installability requirements",
"description": "Service worker is the technology that enables your app to use many Progressive Web App features, such as offline, add to homescreen, and push notifications. With proper service worker and manifest implementations, browsers can proactively prompt users to add your app to their homescreen, which can lead to higher engagement. [Learn more about manifest installability requirements](https:\/\/developer.chrome.com\/docs\/lighthouse\/pwa\/installable-manifest\/).",
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"type": "table",
"headings": [
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],
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},
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"id": "splash-screen",
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"description": "A themed splash screen ensures a high-quality experience when users launch your app from their homescreens. [Learn more about splash screens](https:\/\/developer.chrome.com\/docs\/lighthouse\/pwa\/splash-screen\/).",
"score": 0,
"scoreDisplayMode": "binary",
"explanation": "Failures: No manifest was fetched.",
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"description": "The browser address bar can be themed to match your site. [Learn more about theming the address bar](https:\/\/developer.chrome.com\/docs\/lighthouse\/pwa\/themed-omnibox\/).",
"score": 0,
"scoreDisplayMode": "binary",
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"score": 0,
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"score": null,
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"scoreDisplayMode": "binary",
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"headings": [],
"items": []
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"description": "Preload `optional` fonts so first-time visitors may use them. [Learn more about preloading fonts](https:\/\/web.dev\/articles\/preload-optional-fonts)",
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"title": "Avoids deprecated APIs",
"description": "Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https:\/\/developer.chrome.com\/docs\/lighthouse\/best-practices\/deprecations\/).",
"score": 1,
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"details": {
"type": "table",
"headings": [],
"items": []
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"title": "Avoids third-party cookies",
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"title": "JavaScript execution time",
"description": "Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/bootup-time\/).",
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"title": "Preload key requests",
"description": "Consider using `<link rel=preload>` to prioritize fetching resources that are currently requested later in page load. [Learn how to preload key requests](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/uses-rel-preload\/).",
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"uses-rel-preconnect": {
"id": "uses-rel-preconnect",
"title": "Preconnect to required origins",
"description": "Consider adding `preconnect` or `dns-prefetch` resource hints to establish early connections to important third-party origins. [Learn how to preconnect to required origins](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/uses-rel-preconnect\/).",
"score": 1,
"scoreDisplayMode": "metricSavings",
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"numericUnit": "millisecond",
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"sortedBy": [
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},
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"title": "All text remains visible during webfont loads",
"description": "Leverage the `font-display` CSS feature to ensure text is user-visible while webfonts are loading. [Learn more about `font-display`](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/font-display\/).",
"score": 1,
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"details": {
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},
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"details": {
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"score": null,
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"details": {
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"headings": [
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{
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"top": 14031,
"bottom": 14078,
"left": 209,
"right": 559,
"width": 350,
"height": 47
},
"snippet": "<img src=\"..\/..\/assets\/logo\/nystart-20.svg\" class=\"footer-logo\" alt=\"Logo\">",
"nodeLabel": "Logo"
}
}
]
},
"guidanceLevel": 3
},
"valid-source-maps": {
"id": "valid-source-maps",
"title": "Page has valid source maps",
"description": "Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. [Learn more about source maps](https:\/\/developer.chrome.com\/docs\/devtools\/javascript\/source-maps\/).",
"score": 1,
"scoreDisplayMode": "binary",
"details": {
"type": "table",
"headings": [],
"items": []
}
},
"prioritize-lcp-image": {
"id": "prioritize-lcp-image",
"title": "Preload Largest Contentful Paint image",
"description": "If the LCP element is dynamically added to the page, you should preload the image in order to improve LCP. [Learn more about preloading LCP elements](https:\/\/web.dev\/articles\/optimize-lcp#optimize_when_the_resource_is_discovered).",
"score": 1,
"scoreDisplayMode": "metricSavings",
"numericValue": 0,
"numericUnit": "millisecond",
"displayValue": "",
"metricSavings": {
"LCP": 0
},
"details": {
"type": "opportunity",
"headings": [],
"items": [],
"overallSavingsMs": 0,
"sortedBy": [
"wastedMs"
],
"debugData": {
"type": "debugdata",
"initiatorPath": [
{
"url": "https:\/\/www.nystart.earth\/assets\/logo\/nystart_new.svg",
"initiatorType": "parser"
},
{
"url": "https:\/\/www.nystart.earth\/en",
"initiatorType": "redirect"
}
],
"pathLength": 2
}
},
"guidanceLevel": 3
},
"csp-xss": {
"id": "csp-xss",
"title": "Ensure CSP is effective against XSS attacks",
"description": "A strong Content Security Policy (CSP) significantly reduces the risk of cross-site scripting (XSS) attacks. [Learn how to use a CSP to prevent XSS](https:\/\/developer.chrome.com\/docs\/lighthouse\/best-practices\/csp-xss\/)",
"score": null,
"scoreDisplayMode": "informative",
"details": {
"type": "table",
"headings": [
{
"key": "description",
"valueType": "text",
"subItemsHeading": {
"key": "description"
},
"label": "Description"
},
{
"key": "directive",
"valueType": "code",
"subItemsHeading": {
"key": "directive"
},
"label": "Directive"
},
{
"key": "severity",
"valueType": "text",
"subItemsHeading": {
"key": "severity"
},
"label": "Severity"
}
],
"items": [
{
"severity": "High",
"description": "No CSP found in enforcement mode"
}
]
}
},
"script-treemap-data": {
"id": "script-treemap-data",
"title": "Script Treemap Data",
"description": "Used for treemap app",
"score": null,
"scoreDisplayMode": "informative",
"details": {
"type": "treemap-data",
"nodes": [
{
"name": "https:\/\/www.nystart.earth\/assets\/js\/b.js",
"resourceBytes": 965,
"unusedBytes": 99
}
]
}
},
"pwa-cross-browser": {
"id": "pwa-cross-browser",
"title": "Site works cross-browser",
"description": "To reach the most number of users, sites should work across every major browser. [Learn about cross-browser compatibility](https:\/\/developer.chrome.com\/docs\/lighthouse\/pwa\/pwa-cross-browser\/).",
"score": null,
"scoreDisplayMode": "manual"
},
"pwa-page-transitions": {
"id": "pwa-page-transitions",
"title": "Page transitions don't feel like they block on the network",
"description": "Transitions should feel snappy as you tap around, even on a slow network. This experience is key to a user's perception of performance. [Learn more about page transitions](https:\/\/developer.chrome.com\/docs\/lighthouse\/pwa\/pwa-page-transitions\/).",
"score": null,
"scoreDisplayMode": "manual"
},
"pwa-each-page-has-url": {
"id": "pwa-each-page-has-url",
"title": "Each page has a URL",
"description": "Ensure individual pages are deep linkable via URL and that URLs are unique for the purpose of shareability on social media. [Learn more about providing deep links](https:\/\/developer.chrome.com\/docs\/lighthouse\/pwa\/pwa-each-page-has-url\/).",
"score": null,
"scoreDisplayMode": "manual"
},
"accesskeys": {
"id": "accesskeys",
"title": "`[accesskey]` values are unique",
"description": "Access keys let users quickly focus a part of the page. For proper navigation, each access key must be unique. [Learn more about access keys](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/accesskeys).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"aria-allowed-attr": {
"id": "aria-allowed-attr",
"title": "`[aria-*]` attributes match their roles",
"description": "Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. [Learn how to match ARIA attributes to their roles](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/aria-allowed-attr).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"aria-allowed-role": {
"id": "aria-allowed-role",
"title": "Values assigned to `role=\"\"` are valid ARIA roles.",
"description": "ARIA `role`s enable assistive technologies to know the role of each element on the web page. If the `role` values are misspelled, not existing ARIA `role` values, or abstract roles, then the purpose of the element will not be communicated to users of assistive technologies. [Learn more about ARIA roles](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/aria-allowed-role).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"aria-command-name": {
"id": "aria-command-name",
"title": "`button`, `link`, and `menuitem` elements have accessible names",
"description": "When an element doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. [Learn how to make command elements more accessible](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/aria-command-name).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"aria-dialog-name": {
"id": "aria-dialog-name",
"title": "Elements with `role=\"dialog\"` or `role=\"alertdialog\"` have accessible names.",
"description": "ARIA dialog elements without accessible names may prevent screen readers users from discerning the purpose of these elements. [Learn how to make ARIA dialog elements more accessible](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/aria-dialog-name).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"aria-hidden-body": {
"id": "aria-hidden-body",
"title": "`[aria-hidden=\"true\"]` is not present on the document `<body>`",
"description": "Assistive technologies, like screen readers, work inconsistently when `aria-hidden=\"true\"` is set on the document `<body>`. [Learn how `aria-hidden` affects the document body](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/aria-hidden-body).",
"score": 1,
"scoreDisplayMode": "binary",
"details": {
"type": "table",
"headings": [],
"items": []
}
},
"aria-hidden-focus": {
"id": "aria-hidden-focus",
"title": "`[aria-hidden=\"true\"]` elements do not contain focusable descendents",
"description": "Focusable descendents within an `[aria-hidden=\"true\"]` element prevent those interactive elements from being available to users of assistive technologies like screen readers. [Learn how `aria-hidden` affects focusable elements](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/aria-hidden-focus).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"aria-input-field-name": {
"id": "aria-input-field-name",
"title": "ARIA input fields have accessible names",
"description": "When an input field doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. [Learn more about input field labels](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/aria-input-field-name).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"aria-meter-name": {
"id": "aria-meter-name",
"title": "ARIA `meter` elements have accessible names",
"description": "When a meter element doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. [Learn how to name `meter` elements](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/aria-meter-name).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"aria-progressbar-name": {
"id": "aria-progressbar-name",
"title": "ARIA `progressbar` elements have accessible names",
"description": "When a `progressbar` element doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. [Learn how to label `progressbar` elements](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/aria-progressbar-name).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"aria-required-attr": {
"id": "aria-required-attr",
"title": "`[role]`s have all required `[aria-*]` attributes",
"description": "Some ARIA roles have required attributes that describe the state of the element to screen readers. [Learn more about roles and required attributes](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/aria-required-attr).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"aria-required-children": {
"id": "aria-required-children",
"title": "Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.",
"description": "Some ARIA parent roles must contain specific child roles to perform their intended accessibility functions. [Learn more about roles and required children elements](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/aria-required-children).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"aria-required-parent": {
"id": "aria-required-parent",
"title": "`[role]`s are contained by their required parent element",
"description": "Some ARIA child roles must be contained by specific parent roles to properly perform their intended accessibility functions. [Learn more about ARIA roles and required parent element](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/aria-required-parent).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"aria-roles": {
"id": "aria-roles",
"title": "`[role]` values are valid",
"description": "ARIA roles must have valid values in order to perform their intended accessibility functions. [Learn more about valid ARIA roles](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/aria-roles).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"aria-text": {
"id": "aria-text",
"title": "Elements with the `role=text` attribute do not have focusable descendents.",
"description": "Adding `role=text` around a text node split by markup enables VoiceOver to treat it as one phrase, but the element's focusable descendents will not be announced. [Learn more about the `role=text` attribute](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/aria-text).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"aria-toggle-field-name": {
"id": "aria-toggle-field-name",
"title": "ARIA toggle fields have accessible names",
"description": "When a toggle field doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. [Learn more about toggle fields](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/aria-toggle-field-name).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"aria-tooltip-name": {
"id": "aria-tooltip-name",
"title": "ARIA `tooltip` elements have accessible names",
"description": "When a tooltip element doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. [Learn how to name `tooltip` elements](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/aria-tooltip-name).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"aria-treeitem-name": {
"id": "aria-treeitem-name",
"title": "ARIA `treeitem` elements have accessible names",
"description": "When a `treeitem` element doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. [Learn more about labeling `treeitem` elements](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/aria-treeitem-name).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"aria-valid-attr-value": {
"id": "aria-valid-attr-value",
"title": "`[aria-*]` attributes have valid values",
"description": "Assistive technologies, like screen readers, can't interpret ARIA attributes with invalid values. [Learn more about valid values for ARIA attributes](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/aria-valid-attr-value).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"aria-valid-attr": {
"id": "aria-valid-attr",
"title": "`[aria-*]` attributes are valid and not misspelled",
"description": "Assistive technologies, like screen readers, can't interpret ARIA attributes with invalid names. [Learn more about valid ARIA attributes](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/aria-valid-attr).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"button-name": {
"id": "button-name",
"title": "Buttons have an accessible name",
"description": "When a button doesn't have an accessible name, screen readers announce it as \"button\", making it unusable for users who rely on screen readers. [Learn how to make buttons more accessible](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/button-name).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"bypass": {
"id": "bypass",
"title": "The page contains a heading, skip link, or landmark region",
"description": "Adding ways to bypass repetitive content lets keyboard users navigate the page more efficiently. [Learn more about bypass blocks](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/bypass).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"color-contrast": {
"id": "color-contrast",
"title": "Background and foreground colors do not have a sufficient contrast ratio.",
"description": "Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/color-contrast).",
"score": 0,
"scoreDisplayMode": "binary",
"details": {
"type": "table",
"headings": [
{
"key": "node",
"valueType": "node",
"subItemsHeading": {
"key": "relatedNode",
"valueType": "node"
},
"label": "Failing Elements"
}
],
"items": [
{
"node": {
"type": "node",
"lhId": "1-0-DIV",
"path": "1,HTML,1,BODY,4,GRID-CONTAINER,1,GRID-ITEM,0,DIV,0,DIV,0,DIV",
"selector": "grid-item.warum > div.one-col > div.is-z5 > div.is-headline",
"boundingRect": {
"top": 1049,
"bottom": 1209,
"left": 209,
"right": 1697,
"width": 1488,
"height": 160
},
"snippet": "<div class=\"is-headline has-text-left\">",
"nodeLabel": "WHY",
"explanation": "Fix any of the following:\n Element has insufficient color contrast of 1.12 (foreground color: #e5ff46, background color: #ffffff, font size: 80.0pt (106.6px), font weight: normal). Expected contrast ratio of 3:1"
},
"subItems": {
"type": "subitems",
"items": [
{
"relatedNode": {
"type": "node",
"lhId": "1-1-HTML",
"path": "1,HTML",
"selector": "html",
"boundingRect": {
"top": 0,
"bottom": 14889,
"left": 0,
"right": 1905,
"width": 1905,
"height": 14889
},
"snippet": "<html lang=\"en\">",
"nodeLabel": "html"
}
}
]
}
},
{
"node": {
"type": "node",
"lhId": "1-2-DIV",
"path": "1,HTML,1,BODY,4,GRID-CONTAINER,3,GRID-ITEM,0,DIV,0,DIV,0,DIV",
"selector": "grid-item#purpose > div.one-col > div.is-z5 > div.is-headline",
"boundingRect": {
"top": 1871,
"bottom": 2031,
"left": 209,
"right": 1697,
"width": 1488,
"height": 160
},
"snippet": "<div class=\"is-headline has-text-right\">",
"nodeLabel": "PURPOSE",
"explanation": "Fix any of the following:\n Element has insufficient color contrast of 1.12 (foreground color: #e5ff46, background color: #ffffff, font size: 80.0pt (106.6px), font weight: normal). Expected contrast ratio of 3:1"
},
"subItems": {
"type": "subitems",
"items": [
{
"relatedNode": {
"type": "node",
"lhId": "1-1-HTML",
"path": "1,HTML",
"selector": "html",
"boundingRect": {
"top": 0,
"bottom": 14889,
"left": 0,
"right": 1905,
"width": 1905,
"height": 14889
},
"snippet": "<html lang=\"en\">",
"nodeLabel": "html"
}
}
]
}
},
{
"node": {
"type": "node",
"lhId": "1-3-DIV",
"path": "1,HTML,1,BODY,4,GRID-CONTAINER,5,GRID-ITEM,0,DIV,0,DIV,0,DIV",
"selector": "grid-item > div#services > div.is-z5 > div.is-headline",
"boundingRect": {
"top": 2987,
"bottom": 3147,
"left": 209,
"right": 1697,
"width": 1488,
"height": 160
},
"snippet": "<div class=\"is-headline has-text-left\">",
"nodeLabel": "HOW",
"explanation": "Fix any of the following:\n Element has insufficient color contrast of 1.12 (foreground color: #e5ff46, background color: #ffffff, font size: 80.0pt (106.6px), font weight: normal). Expected contrast ratio of 3:1"
},
"subItems": {
"type": "subitems",
"items": [
{
"relatedNode": {
"type": "node",
"lhId": "1-1-HTML",
"path": "1,HTML",
"selector": "html",
"boundingRect": {
"top": 0,
"bottom": 14889,
"left": 0,
"right": 1905,
"width": 1905,
"height": 14889
},
"snippet": "<html lang=\"en\">",
"nodeLabel": "html"
}
}
]
}
}
],
"debugData": {
"type": "debugdata",
"impact": "serious",
"tags": [
"cat.color",
"wcag2aa",
"wcag143",
"TTv5",
"TT13.c",
"EN-301-549",
"EN-9.1.4.3",
"ACT"
]
}
}
},
"definition-list": {
"id": "definition-list",
"title": "`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.",
"description": "When definition lists are not properly marked up, screen readers may produce confusing or inaccurate output. [Learn how to structure definition lists correctly](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/definition-list).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"dlitem": {
"id": "dlitem",
"title": "Definition list items are wrapped in `<dl>` elements",
"description": "Definition list items (`<dt>` and `<dd>`) must be wrapped in a parent `<dl>` element to ensure that screen readers can properly announce them. [Learn how to structure definition lists correctly](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/dlitem).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"document-title": {
"id": "document-title",
"title": "Document has a `<title>` element",
"description": "The title gives screen reader users an overview of the page, and search engine users rely on it heavily to determine if a page is relevant to their search. [Learn more about document titles](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/document-title).",
"score": 1,
"scoreDisplayMode": "binary",
"details": {
"type": "table",
"headings": [],
"items": []
}
},
"duplicate-id-active": {
"id": "duplicate-id-active",
"title": "`[id]` attributes on active, focusable elements are unique",
"description": "All focusable elements must have a unique `id` to ensure that they're visible to assistive technologies. [Learn how to fix duplicate `id`s](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/duplicate-id-active).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"duplicate-id-aria": {
"id": "duplicate-id-aria",
"title": "ARIA IDs are unique",
"description": "The value of an ARIA ID must be unique to prevent other instances from being overlooked by assistive technologies. [Learn how to fix duplicate ARIA IDs](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/duplicate-id-aria).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"empty-heading": {
"id": "empty-heading",
"title": "All heading elements contain content.",
"description": "A heading with no content or inaccessible text prevent screen reader users from accessing information on the page's structure. [Learn more about headings](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/empty-heading).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"form-field-multiple-labels": {
"id": "form-field-multiple-labels",
"title": "No form fields have multiple labels",
"description": "Form fields with multiple labels can be confusingly announced by assistive technologies like screen readers which use either the first, the last, or all of the labels. [Learn how to use form labels](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/form-field-multiple-labels).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"frame-title": {
"id": "frame-title",
"title": "`<frame>` or `<iframe>` elements have a title",
"description": "Screen reader users rely on frame titles to describe the contents of frames. [Learn more about frame titles](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/frame-title).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"heading-order": {
"id": "heading-order",
"title": "Heading elements appear in a sequentially-descending order",
"description": "Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. [Learn more about heading order](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/heading-order).",
"score": 1,
"scoreDisplayMode": "binary",
"details": {
"type": "table",
"headings": [],
"items": []
}
},
"html-has-lang": {
"id": "html-has-lang",
"title": "`<html>` element has a `[lang]` attribute",
"description": "If a page doesn't specify a `lang` attribute, a screen reader assumes that the page is in the default language that the user chose when setting up the screen reader. If the page isn't actually in the default language, then the screen reader might not announce the page's text correctly. [Learn more about the `lang` attribute](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/html-has-lang).",
"score": 1,
"scoreDisplayMode": "binary",
"details": {
"type": "table",
"headings": [],
"items": []
}
},
"html-lang-valid": {
"id": "html-lang-valid",
"title": "`<html>` element has a valid value for its `[lang]` attribute",
"description": "Specifying a valid [BCP 47 language](https:\/\/www.w3.org\/International\/questions\/qa-choosing-language-tags#question) helps screen readers announce text properly. [Learn how to use the `lang` attribute](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/html-lang-valid).",
"score": 1,
"scoreDisplayMode": "binary",
"details": {
"type": "table",
"headings": [],
"items": []
}
},
"html-xml-lang-mismatch": {
"id": "html-xml-lang-mismatch",
"title": "`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.",
"description": "If the webpage does not specify a consistent language, then the screen reader might not announce the page's text correctly. [Learn more about the `lang` attribute](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/html-xml-lang-mismatch).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"identical-links-same-purpose": {
"id": "identical-links-same-purpose",
"title": "Identical links have the same purpose.",
"description": "Links with the same destination should have the same description, to help users understand the link's purpose and decide whether to follow it. [Learn more about identical links](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/identical-links-same-purpose).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"image-alt": {
"id": "image-alt",
"title": "Image elements do not have `[alt]` attributes",
"description": "Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/image-alt).",
"score": 0,
"scoreDisplayMode": "binary",
"details": {
"type": "table",
"headings": [
{
"key": "node",
"valueType": "node",
"subItemsHeading": {
"key": "relatedNode",
"valueType": "node"
},
"label": "Failing Elements"
}
],
"items": [
{
"node": {
"type": "node",
"lhId": "1-4-IMG",
"path": "1,HTML,1,BODY,4,GRID-CONTAINER,5,GRID-ITEM,0,DIV,1,DIV,0,DIV,0,IMG",
"selector": "div#services > div.is-flex > div.is-100 > img.img-fit",
"boundingRect": {
"top": 3392,
"bottom": 4212,
"left": 357,
"right": 1548,
"width": 1190,
"height": 819
},
"snippet": "<img src=\"https:\/\/www.nystart.earth\/media\/pages\/home\/823caf718d-1651173930\/circular-\u2026\" class=\"img-fit\">",
"nodeLabel": "div#services > div.is-flex > div.is-100 > img.img-fit",
"explanation": "Fix any of the following:\n Element does not have an alt attribute\n aria-label attribute does not exist or is empty\n aria-labelledby attribute does not exist, references elements that do not exist or references elements that are empty\n Element has no title attribute\n Element's default semantics were not overridden with role=\"none\" or role=\"presentation\""
}
}
],
"debugData": {
"type": "debugdata",
"impact": "critical",
"tags": [
"cat.text-alternatives",
"wcag2a",
"wcag111",
"section508",
"section508.22.a",
"TTv5",
"TT7.a",
"TT7.b",
"EN-301-549",
"EN-9.1.1.1",
"ACT"
]
}
}
},
"image-redundant-alt": {
"id": "image-redundant-alt",
"title": "Image elements do not have `[alt]` attributes that are redundant text.",
"description": "Informative elements should aim for short, descriptive alternative text. Alternative text that is exactly the same as the text adjacent to the link or image is potentially confusing for screen reader users, because the text will be read twice. [Learn more about the `alt` attribute](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/image-redundant-alt).",
"score": 1,
"scoreDisplayMode": "binary",
"details": {
"type": "table",
"headings": [],
"items": []
}
},
"input-button-name": {
"id": "input-button-name",
"title": "Input buttons have discernible text.",
"description": "Adding discernable and accessible text to input buttons may help screen reader users understand the purpose of the input button. [Learn more about input buttons](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/input-button-name).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"input-image-alt": {
"id": "input-image-alt",
"title": "`<input type=\"image\">` elements have `[alt]` text",
"description": "When an image is being used as an `<input>` button, providing alternative text can help screen reader users understand the purpose of the button. [Learn about input image alt text](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/input-image-alt).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"label-content-name-mismatch": {
"id": "label-content-name-mismatch",
"title": "Elements with visible text labels have matching accessible names.",
"description": "Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. [Learn more about accessible names](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/label-content-name-mismatch).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"label": {
"id": "label",
"title": "Form elements have associated labels",
"description": "Labels ensure that form controls are announced properly by assistive technologies, like screen readers. [Learn more about form element labels](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/label).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"landmark-one-main": {
"id": "landmark-one-main",
"title": "Document has a main landmark.",
"description": "One main landmark helps screen reader users navigate a web page. [Learn more about landmarks](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/landmark-one-main).",
"score": null,
"scoreDisplayMode": "informative",
"details": {
"type": "table",
"headings": [
{
"key": "node",
"valueType": "node",
"subItemsHeading": {
"key": "relatedNode",
"valueType": "node"
},
"label": "Failing Elements"
}
],
"items": [
{
"node": {
"type": "node",
"lhId": "1-1-HTML",
"path": "1,HTML",
"selector": "html",
"boundingRect": {
"top": 0,
"bottom": 14889,
"left": 0,
"right": 1905,
"width": 1905,
"height": 14889
},
"snippet": "<html lang=\"en\">",
"nodeLabel": "html",
"explanation": "Fix all of the following:\n Document does not have a main landmark"
}
}
],
"debugData": {
"type": "debugdata",
"impact": "moderate",
"tags": [
"cat.semantics",
"best-practice"
]
}
}
},
"link-name": {
"id": "link-name",
"title": "Links have a discernible name",
"description": "Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. [Learn how to make links accessible](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/link-name).",
"score": 1,
"scoreDisplayMode": "binary",
"details": {
"type": "table",
"headings": [],
"items": []
}
},
"link-in-text-block": {
"id": "link-in-text-block",
"title": "Links are distinguishable without relying on color.",
"description": "Low-contrast text is difficult or impossible for many users to read. Link text that is discernible improves the experience for users with low vision. [Learn how to make links distinguishable](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/link-in-text-block).",
"score": 1,
"scoreDisplayMode": "binary",
"details": {
"type": "table",
"headings": [],
"items": []
}
},
"list": {
"id": "list",
"title": "Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).",
"description": "Screen readers have a specific way of announcing lists. Ensuring proper list structure aids screen reader output. [Learn more about proper list structure](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/list).",
"score": 1,
"scoreDisplayMode": "binary",
"details": {
"type": "table",
"headings": [],
"items": []
}
},
"listitem": {
"id": "listitem",
"title": "List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements",
"description": "Screen readers require list items (`<li>`) to be contained within a parent `<ul>`, `<ol>` or `<menu>` to be announced properly. [Learn more about proper list structure](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/listitem).",
"score": 1,
"scoreDisplayMode": "binary",
"details": {
"type": "table",
"headings": [],
"items": []
}
},
"meta-refresh": {
"id": "meta-refresh",
"title": "The document does not use `<meta http-equiv=\"refresh\">`",
"description": "Users do not expect a page to refresh automatically, and doing so will move focus back to the top of the page. This may create a frustrating or confusing experience. [Learn more about the refresh meta tag](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/meta-refresh).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"meta-viewport": {
"id": "meta-viewport",
"title": "`[user-scalable=\"no\"]` is not used in the `<meta name=\"viewport\">` element and the `[maximum-scale]` attribute is not less than 5.",
"description": "Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. [Learn more about the viewport meta tag](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/meta-viewport).",
"score": 1,
"scoreDisplayMode": "binary",
"details": {
"type": "table",
"headings": [],
"items": []
}
},
"object-alt": {
"id": "object-alt",
"title": "`<object>` elements have alternate text",
"description": "Screen readers cannot translate non-text content. Adding alternate text to `<object>` elements helps screen readers convey meaning to users. [Learn more about alt text for `object` elements](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/object-alt).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"select-name": {
"id": "select-name",
"title": "Select elements have associated label elements.",
"description": "Form elements without effective labels can create frustrating experiences for screen reader users. [Learn more about the `select` element](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/select-name).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"skip-link": {
"id": "skip-link",
"title": "Skip links are focusable.",
"description": "Including a skip link can help users skip to the main content to save time. [Learn more about skip links](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/skip-link).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"tabindex": {
"id": "tabindex",
"title": "No element has a `[tabindex]` value greater than 0",
"description": "A value greater than 0 implies an explicit navigation ordering. Although technically valid, this often creates frustrating experiences for users who rely on assistive technologies. [Learn more about the `tabindex` attribute](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/tabindex).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"table-duplicate-name": {
"id": "table-duplicate-name",
"title": "Tables have different content in the summary attribute and `<caption>`.",
"description": "The summary attribute should describe the table structure, while `<caption>` should have the onscreen title. Accurate table mark-up helps users of screen readers. [Learn more about summary and caption](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/table-duplicate-name).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"table-fake-caption": {
"id": "table-fake-caption",
"title": "Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.",
"description": "Screen readers have features to make navigating tables easier. Ensuring that tables use the actual caption element instead of cells with the `[colspan]` attribute may improve the experience for screen reader users. [Learn more about captions](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/table-fake-caption).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"target-size": {
"id": "target-size",
"title": "Touch targets have sufficient size and spacing.",
"description": "Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. [Learn more about touch targets](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/target-size).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"td-has-header": {
"id": "td-has-header",
"title": "`<td>` elements in a large `<table>` have one or more table headers.",
"description": "Screen readers have features to make navigating tables easier. Ensuring that `<td>` elements in a large table (3 or more cells in width and height) have an associated table header may improve the experience for screen reader users. [Learn more about table headers](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/td-has-header).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"td-headers-attr": {
"id": "td-headers-attr",
"title": "Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.",
"description": "Screen readers have features to make navigating tables easier. Ensuring `<td>` cells using the `[headers]` attribute only refer to other cells in the same table may improve the experience for screen reader users. [Learn more about the `headers` attribute](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/td-headers-attr).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"th-has-data-cells": {
"id": "th-has-data-cells",
"title": "`<th>` elements and elements with `[role=\"columnheader\"\/\"rowheader\"]` have data cells they describe.",
"description": "Screen readers have features to make navigating tables easier. Ensuring table headers always refer to some set of cells may improve the experience for screen reader users. [Learn more about table headers](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/th-has-data-cells).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"valid-lang": {
"id": "valid-lang",
"title": "`[lang]` attributes have a valid value",
"description": "Specifying a valid [BCP 47 language](https:\/\/www.w3.org\/International\/questions\/qa-choosing-language-tags#question) on elements helps ensure that text is pronounced correctly by a screen reader. [Learn how to use the `lang` attribute](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/valid-lang).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"video-caption": {
"id": "video-caption",
"title": "`<video>` elements contain a `<track>` element with `[kind=\"captions\"]`",
"description": "When a video provides a caption it is easier for deaf and hearing impaired users to access its information. [Learn more about video captions](https:\/\/dequeuniversity.com\/rules\/axe\/4.8\/video-caption).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"custom-controls-labels": {
"id": "custom-controls-labels",
"title": "Custom controls have associated labels",
"description": "Custom interactive controls have associated labels, provided by aria-label or aria-labelledby. [Learn more about custom controls and labels](https:\/\/developer.chrome.com\/docs\/lighthouse\/accessibility\/custom-controls-labels\/).",
"score": null,
"scoreDisplayMode": "manual"
},
"custom-controls-roles": {
"id": "custom-controls-roles",
"title": "Custom controls have ARIA roles",
"description": "Custom interactive controls have appropriate ARIA roles. [Learn how to add roles to custom controls](https:\/\/developer.chrome.com\/docs\/lighthouse\/accessibility\/custom-control-roles\/).",
"score": null,
"scoreDisplayMode": "manual"
},
"focus-traps": {
"id": "focus-traps",
"title": "User focus is not accidentally trapped in a region",
"description": "A user can tab into and out of any control or region without accidentally trapping their focus. [Learn how to avoid focus traps](https:\/\/developer.chrome.com\/docs\/lighthouse\/accessibility\/focus-traps\/).",
"score": null,
"scoreDisplayMode": "manual"
},
"focusable-controls": {
"id": "focusable-controls",
"title": "Interactive controls are keyboard focusable",
"description": "Custom interactive controls are keyboard focusable and display a focus indicator. [Learn how to make custom controls focusable](https:\/\/developer.chrome.com\/docs\/lighthouse\/accessibility\/focusable-controls\/).",
"score": null,
"scoreDisplayMode": "manual"
},
"interactive-element-affordance": {
"id": "interactive-element-affordance",
"title": "Interactive elements indicate their purpose and state",
"description": "Interactive elements, such as links and buttons, should indicate their state and be distinguishable from non-interactive elements. [Learn how to decorate interactive elements with affordance hints](https:\/\/developer.chrome.com\/docs\/lighthouse\/accessibility\/interactive-element-affordance\/).",
"score": null,
"scoreDisplayMode": "manual"
},
"logical-tab-order": {
"id": "logical-tab-order",
"title": "The page has a logical tab order",
"description": "Tabbing through the page follows the visual layout. Users cannot focus elements that are offscreen. [Learn more about logical tab ordering](https:\/\/developer.chrome.com\/docs\/lighthouse\/accessibility\/logical-tab-order\/).",
"score": null,
"scoreDisplayMode": "manual"
},
"managed-focus": {
"id": "managed-focus",
"title": "The user's focus is directed to new content added to the page",
"description": "If new content, such as a dialog, is added to the page, the user's focus is directed to it. [Learn how to direct focus to new content](https:\/\/developer.chrome.com\/docs\/lighthouse\/accessibility\/managed-focus\/).",
"score": null,
"scoreDisplayMode": "manual"
},
"offscreen-content-hidden": {
"id": "offscreen-content-hidden",
"title": "Offscreen content is hidden from assistive technology",
"description": "Offscreen content is hidden with display: none or aria-hidden=true. [Learn how to properly hide offscreen content](https:\/\/developer.chrome.com\/docs\/lighthouse\/accessibility\/offscreen-content-hidden\/).",
"score": null,
"scoreDisplayMode": "manual"
},
"use-landmarks": {
"id": "use-landmarks",
"title": "HTML5 landmark elements are used to improve navigation",
"description": "Landmark elements (`<main>`, `<nav>`, etc.) are used to improve the keyboard navigation of the page for assistive technology. [Learn more about landmark elements](https:\/\/developer.chrome.com\/docs\/lighthouse\/accessibility\/use-landmarks\/).",
"score": null,
"scoreDisplayMode": "manual"
},
"visual-order-follows-dom": {
"id": "visual-order-follows-dom",
"title": "Visual order on the page follows DOM order",
"description": "DOM order matches the visual order, improving navigation for assistive technology. [Learn more about DOM and visual ordering](https:\/\/developer.chrome.com\/docs\/lighthouse\/accessibility\/visual-order-follows-dom\/).",
"score": null,
"scoreDisplayMode": "manual"
},
"uses-long-cache-ttl": {
"id": "uses-long-cache-ttl",
"title": "Serve static assets with an efficient cache policy",
"description": "A long cache lifetime can speed up repeat visits to your page. [Learn more about efficient cache policies](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/uses-long-cache-ttl\/).",
"score": 0.5,
"scoreDisplayMode": "metricSavings",
"numericValue": 702006,
"numericUnit": "byte",
"displayValue": "12 resources found",
"details": {
"type": "table",
"headings": [
{
"key": "url",
"valueType": "url",
"label": "URL"
},
{
"key": "cacheLifetimeMs",
"valueType": "ms",
"label": "Cache TTL",
"displayUnit": "duration"
},
{
"key": "totalBytes",
"valueType": "bytes",
"label": "Transfer Size",
"displayUnit": "kb",
"granularity": 1
}
],
"items": [
{
"url": "https:\/\/www.nystart.earth\/media\/pages\/home\/ac022b07a2-1651655209\/alexander-dummer-as4duj2j7r4-unsplash.jpg",
"cacheLifetimeMs": 0,
"cacheHitProbability": 0,
"totalBytes": 625551,
"wastedBytes": 625551
},
{
"url": "https:\/\/www.nystart.earth\/media\/pages\/home\/823caf718d-1651173930\/circular-economy-en.jpg",
"cacheLifetimeMs": 0,
"cacheHitProbability": 0,
"totalBytes": 44057,
"wastedBytes": 44057
},
{
"url": "https:\/\/www.nystart.earth\/assets\/images\/special\/lucky-cat.jpg",
"cacheLifetimeMs": 0,
"cacheHitProbability": 0,
"totalBytes": 20653,
"wastedBytes": 20653
},
{
"url": "https:\/\/www.nystart.earth\/assets\/css\/custom.css",
"cacheLifetimeMs": 0,
"cacheHitProbability": 0,
"totalBytes": 3267,
"wastedBytes": 3267
},
{
"url": "https:\/\/www.nystart.earth\/assets\/images\/typo\/together.svg",
"cacheLifetimeMs": 0,
"cacheHitProbability": 0,
"totalBytes": 1688,
"wastedBytes": 1688
},
{
"url": "https:\/\/www.nystart.earth\/assets\/images\/typo\/green.svg",
"cacheLifetimeMs": 0,
"cacheHitProbability": 0,
"totalBytes": 1288,
"wastedBytes": 1288
},
{
"url": "https:\/\/www.nystart.earth\/assets\/logo\/nystart-20.svg",
"cacheLifetimeMs": 0,
"cacheHitProbability": 0,
"totalBytes": 1067,
"wastedBytes": 1067
},
{
"url": "https:\/\/www.nystart.earth\/assets\/css\/sanitize.css",
"cacheLifetimeMs": 0,
"cacheHitProbability": 0,
"totalBytes": 1056,
"wastedBytes": 1056
},
{
"url": "https:\/\/www.nystart.earth\/assets\/logo\/nystart_new.svg",
"cacheLifetimeMs": 0,
"cacheHitProbability": 0,
"totalBytes": 1015,
"wastedBytes": 1015
},
{
"url": "https:\/\/www.nystart.earth\/assets\/images\/typo\/fair.svg",
"cacheLifetimeMs": 0,
"cacheHitProbability": 0,
"totalBytes": 894,
"wastedBytes": 894
},
{
"url": "https:\/\/www.nystart.earth\/assets\/js\/b.js",
"cacheLifetimeMs": 0,
"cacheHitProbability": 0,
"totalBytes": 738,
"wastedBytes": 738
},
{
"url": "https:\/\/www.nystart.earth\/assets\/images\/typo\/lean.svg",
"cacheLifetimeMs": 0,
"cacheHitProbability": 0,
"totalBytes": 732,
"wastedBytes": 732
}
],
"summary": {
"wastedBytes": 702006
},
"sortedBy": [
"totalBytes"
],
"skipSumming": [
"cacheLifetimeMs"
]
},
"guidanceLevel": 3
},
"total-byte-weight": {
"id": "total-byte-weight",
"title": "Avoids enormous network payloads",
"description": "Large network payloads cost users real money and are highly correlated with long load times. [Learn how to reduce payload sizes](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/total-byte-weight\/).",
"score": null,
"scoreDisplayMode": "informative",
"numericValue": 709684,
"numericUnit": "byte",
"displayValue": "Total size was 693\u00a0KiB",
"details": {
"type": "table",
"headings": [
{
"key": "url",
"valueType": "url",
"label": "URL"
},
{
"key": "totalBytes",
"valueType": "bytes",
"label": "Transfer Size"
}
],
"items": [
{
"url": "https:\/\/www.nystart.earth\/media\/pages\/home\/ac022b07a2-1651655209\/alexander-dummer-as4duj2j7r4-unsplash.jpg",
"totalBytes": 625551
},
{
"url": "https:\/\/www.nystart.earth\/media\/pages\/home\/823caf718d-1651173930\/circular-economy-en.jpg",
"totalBytes": 44057
},
{
"url": "https:\/\/www.nystart.earth\/assets\/images\/special\/lucky-cat.jpg",
"totalBytes": 20653
},
{
"url": "https:\/\/www.nystart.earth\/en",
"totalBytes": 6554
},
{
"url": "https:\/\/www.nystart.earth\/assets\/css\/custom.css",
"totalBytes": 3267
},
{
"url": "https:\/\/www.nystart.earth\/assets\/images\/typo\/together.svg",
"totalBytes": 1688
},
{
"url": "https:\/\/www.nystart.earth\/assets\/images\/typo\/green.svg",
"totalBytes": 1288
},
{
"url": "https:\/\/www.nystart.earth\/assets\/logo\/nystart-20.svg",
"totalBytes": 1067
},
{
"url": "https:\/\/www.nystart.earth\/assets\/css\/sanitize.css",
"totalBytes": 1056
},
{
"url": "https:\/\/www.nystart.earth\/assets\/logo\/nystart_new.svg",
"totalBytes": 1015
}
],
"sortedBy": [
"totalBytes"
]
},
"guidanceLevel": 1
},
"offscreen-images": {
"id": "offscreen-images",
"title": "Defer offscreen images",
"description": "Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive. [Learn how to defer offscreen images](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/offscreen-images\/).",
"score": 0.5,
"scoreDisplayMode": "metricSavings",
"numericValue": 0,
"numericUnit": "millisecond",
"displayValue": "Potential savings of 610\u00a0KiB",
"warnings": [],
"metricSavings": {
"FCP": 0,
"LCP": 0
},
"details": {
"type": "opportunity",
"headings": [
{
"key": "node",
"valueType": "node",
"label": ""
},
{
"key": "url",
"valueType": "url",
"label": "URL"
},
{
"key": "totalBytes",
"valueType": "bytes",
"label": "Resource Size"
},
{
"key": "wastedBytes",
"valueType": "bytes",
"label": "Potential Savings"
}
],
"items": [
{
"node": {
"type": "node",
"lhId": "1-35-GRID-ITEM",
"path": "1,HTML,1,BODY,4,GRID-CONTAINER,10,GRID-ITEM",
"selector": "body > grid-container > grid-item.fill",
"boundingRect": {
"top": 9851,
"bottom": 10931,
"left": 0,
"right": 1905,
"width": 1905,
"height": 1080
},
"snippet": "<grid-item class=\"fill\" style=\"background: url("https:\/\/www.nystart.earth\/media\/pages\/home\/ac022b07a2-16516\u2026");\">",
"nodeLabel": "Let's make it\n\n"
},
"url": "https:\/\/www.nystart.earth\/media\/pages\/home\/ac022b07a2-1651655209\/alexander-dummer-as4duj2j7r4-unsplash.jpg",
"requestStartTime": 2695239.4989999998,
"totalBytes": 624741,
"wastedBytes": 624741,
"wastedPercent": 100
}
],
"overallSavingsMs": 0,
"overallSavingsBytes": 624741,
"sortedBy": [
"wastedBytes"
],
"debugData": {
"type": "debugdata",
"metricSavings": {
"FCP": 0,
"LCP": 0
}
}
},
"guidanceLevel": 2
},
"render-blocking-resources": {
"id": "render-blocking-resources",
"title": "Eliminate render-blocking resources",
"description": "Resources are blocking the first paint of your page. Consider delivering critical JS\/CSS inline and deferring all non-critical JS\/styles. [Learn how to eliminate render-blocking resources](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/render-blocking-resources\/).",
"score": 1,
"scoreDisplayMode": "metricSavings",
"numericValue": 0,
"numericUnit": "millisecond",
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"LCP": 0
},
"details": {
"type": "opportunity",
"headings": [],
"items": [],
"overallSavingsMs": 0
},
"guidanceLevel": 2
},
"unminified-css": {
"id": "unminified-css",
"title": "Minify CSS",
"description": "Minifying CSS files can reduce network payload sizes. [Learn how to minify CSS](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/unminified-css\/).",
"score": 1,
"scoreDisplayMode": "metricSavings",
"numericValue": 0,
"numericUnit": "millisecond",
"displayValue": "",
"metricSavings": {
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},
"details": {
"type": "opportunity",
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"sortedBy": [
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"debugData": {
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}
}
},
"guidanceLevel": 3
},
"unminified-javascript": {
"id": "unminified-javascript",
"title": "Minify JavaScript",
"description": "Minifying JavaScript files can reduce payload sizes and script parse time. [Learn how to minify JavaScript](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/unminified-javascript\/).",
"score": 1,
"scoreDisplayMode": "metricSavings",
"numericValue": 0,
"numericUnit": "millisecond",
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"warnings": [],
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},
"details": {
"type": "opportunity",
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"debugData": {
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}
},
"guidanceLevel": 3
},
"unused-css-rules": {
"id": "unused-css-rules",
"title": "Reduce unused CSS",
"description": "Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/unused-css-rules\/).",
"score": 1,
"scoreDisplayMode": "metricSavings",
"numericValue": 0,
"numericUnit": "millisecond",
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},
"details": {
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"debugData": {
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}
}
},
"guidanceLevel": 2
},
"unused-javascript": {
"id": "unused-javascript",
"title": "Reduce unused JavaScript",
"description": "Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/unused-javascript\/).",
"score": 1,
"scoreDisplayMode": "metricSavings",
"numericValue": 0,
"numericUnit": "millisecond",
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},
"details": {
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"debugData": {
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}
}
},
"guidanceLevel": 2
},
"modern-image-formats": {
"id": "modern-image-formats",
"title": "Serve images in next-gen formats",
"description": "Image formats like WebP and AVIF often provide better compression than PNG or JPEG, which means faster downloads and less data consumption. [Learn more about modern image formats](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/uses-webp-images\/).",
"score": 0.5,
"scoreDisplayMode": "metricSavings",
"numericValue": 120,
"numericUnit": "millisecond",
"displayValue": "Potential savings of 343\u00a0KiB",
"warnings": [],
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},
"details": {
"type": "opportunity",
"headings": [
{
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{
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"label": "URL"
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{
"key": "totalBytes",
"valueType": "bytes",
"label": "Resource Size"
},
{
"key": "wastedBytes",
"valueType": "bytes",
"label": "Potential Savings"
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],
"items": [
{
"node": {
"type": "node",
"lhId": "1-35-GRID-ITEM",
"path": "1,HTML,1,BODY,4,GRID-CONTAINER,10,GRID-ITEM",
"selector": "body > grid-container > grid-item.fill",
"boundingRect": {
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"snippet": "<grid-item class=\"fill\" style=\"background: url("https:\/\/www.nystart.earth\/media\/pages\/home\/ac022b07a2-16516\u2026");\">",
"nodeLabel": "Let's make it\n\n"
},
"url": "https:\/\/www.nystart.earth\/media\/pages\/home\/ac022b07a2-1651655209\/alexander-dummer-as4duj2j7r4-unsplash.jpg",
"fromProtocol": true,
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],
"overallSavingsMs": 120,
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"debugData": {
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}
},
"guidanceLevel": 3
},
"uses-optimized-images": {
"id": "uses-optimized-images",
"title": "Efficiently encode images",
"description": "Optimized images load faster and consume less cellular data. [Learn how to efficiently encode images](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/uses-optimized-images\/).",
"score": 1,
"scoreDisplayMode": "metricSavings",
"numericValue": 0,
"numericUnit": "millisecond",
"displayValue": "",
"warnings": [],
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},
"details": {
"type": "opportunity",
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}
},
"guidanceLevel": 2
},
"uses-text-compression": {
"id": "uses-text-compression",
"title": "Enable text compression",
"description": "Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes. [Learn more about text compression](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/uses-text-compression\/).",
"score": 1,
"scoreDisplayMode": "metricSavings",
"numericValue": 0,
"numericUnit": "millisecond",
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},
"details": {
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}
},
"guidanceLevel": 3
},
"uses-responsive-images": {
"id": "uses-responsive-images",
"title": "Properly size images",
"description": "Serve images that are appropriately-sized to save cellular data and improve load time. [Learn how to size images](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/uses-responsive-images\/).",
"score": 1,
"scoreDisplayMode": "metricSavings",
"numericValue": 0,
"numericUnit": "millisecond",
"displayValue": "",
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},
"details": {
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}
},
"guidanceLevel": 2
},
"efficient-animated-content": {
"id": "efficient-animated-content",
"title": "Use video formats for animated content",
"description": "Large GIFs are inefficient for delivering animated content. Consider using MPEG4\/WebM videos for animations and PNG\/WebP for static images instead of GIF to save network bytes. [Learn more about efficient video formats](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/efficient-animated-content\/)",
"score": 1,
"scoreDisplayMode": "metricSavings",
"numericValue": 0,
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"details": {
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}
},
"guidanceLevel": 3
},
"duplicated-javascript": {
"id": "duplicated-javascript",
"title": "Remove duplicate modules in JavaScript bundles",
"description": "Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity. ",
"score": 1,
"scoreDisplayMode": "metricSavings",
"numericValue": 0,
"numericUnit": "millisecond",
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},
"details": {
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}
},
"guidanceLevel": 2
},
"legacy-javascript": {
"id": "legacy-javascript",
"title": "Avoid serving legacy JavaScript to modern browsers",
"description": "Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module\/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers. [Learn how to use modern JavaScript](https:\/\/web.dev\/articles\/publish-modern-javascript)",
"score": 1,
"scoreDisplayMode": "metricSavings",
"numericValue": 0,
"numericUnit": "millisecond",
"displayValue": "",
"metricSavings": {
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},
"details": {
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"sortedBy": [
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"debugData": {
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}
},
"guidanceLevel": 2
},
"doctype": {
"id": "doctype",
"title": "Page has the HTML doctype",
"description": "Specifying a doctype prevents the browser from switching to quirks-mode. [Learn more about the doctype declaration](https:\/\/developer.chrome.com\/docs\/lighthouse\/best-practices\/doctype\/).",
"score": 1,
"scoreDisplayMode": "binary"
},
"charset": {
"id": "charset",
"title": "Properly defines charset",
"description": "A character encoding declaration is required. It can be done with a `<meta>` tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header. [Learn more about declaring the character encoding](https:\/\/developer.chrome.com\/docs\/lighthouse\/best-practices\/charset\/).",
"score": 1,
"scoreDisplayMode": "binary"
},
"dom-size": {
"id": "dom-size",
"title": "Avoids an excessive DOM size",
"description": "A large DOM will increase memory usage, cause longer [style calculations](https:\/\/developers.google.com\/web\/fundamentals\/performance\/rendering\/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https:\/\/developers.google.com\/speed\/articles\/reflow). [Learn how to avoid an excessive DOM size](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/dom-size\/).",
"score": null,
"scoreDisplayMode": "informative",
"numericValue": 270,
"numericUnit": "element",
"displayValue": "270 elements",
"metricSavings": {
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"details": {
"type": "table",
"headings": [
{
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"label": "Statistic"
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{
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"label": "Element"
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{
"key": "value",
"valueType": "numeric",
"label": "Value"
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],
"items": [
{
"statistic": "Total DOM Elements",
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"value": 270
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},
{
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"lhId": "1-21-SUB",
"path": "1,HTML,1,BODY,4,GRID-CONTAINER,15,GRID-ITEM,0,DIV,1,DIV,0,DIV,4,UL,3,LI,3,SPAN,0,SPAN,0,SPAN,1,SUB",
"selector": "span#wcb > span#wcb_p > span#wcb_g > sub",
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"snippet": "<sub>",
"nodeLabel": "2"
},
"statistic": "Maximum DOM Depth",
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"value": 12
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},
{
"node": {
"type": "node",
"lhId": "1-22-GRID-CONTAINER",
"path": "1,HTML,1,BODY,4,GRID-CONTAINER",
"selector": "body > grid-container",
"boundingRect": {
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"snippet": "<grid-container>",
"nodeLabel": "Doing the same with less\n\nWHY\n\nWe cannot sustain our Earth\u2019s ecosystems if we c\u2026"
},
"statistic": "Maximum Child Elements",
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}
]
},
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},
"geolocation-on-start": {
"id": "geolocation-on-start",
"title": "Avoids requesting the geolocation permission on page load",
"description": "Users are mistrustful of or confused by sites that request their location without context. Consider tying the request to a user action instead. [Learn more about the geolocation permission](https:\/\/developer.chrome.com\/docs\/lighthouse\/best-practices\/geolocation-on-start\/).",
"score": 1,
"scoreDisplayMode": "binary",
"details": {
"type": "table",
"headings": [],
"items": []
}
},
"inspector-issues": {
"id": "inspector-issues",
"title": "No issues in the `Issues` panel in Chrome Devtools",
"description": "Issues logged to the `Issues` panel in Chrome Devtools indicate unresolved problems. They can come from network request failures, insufficient security controls, and other browser concerns. Open up the Issues panel in Chrome DevTools for more details on each issue.",
"score": 1,
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"details": {
"type": "table",
"headings": [],
"items": []
}
},
"no-document-write": {
"id": "no-document-write",
"title": "Avoids `document.write()`",
"description": "For users on slow connections, external scripts dynamically injected via `document.write()` can delay page load by tens of seconds. [Learn how to avoid document.write()](https:\/\/developer.chrome.com\/docs\/lighthouse\/best-practices\/no-document-write\/).",
"score": 1,
"scoreDisplayMode": "metricSavings",
"details": {
"type": "table",
"headings": [],
"items": []
},
"guidanceLevel": 2
},
"js-libraries": {
"id": "js-libraries",
"title": "Detected JavaScript libraries",
"description": "All front-end JavaScript libraries detected on the page. [Learn more about this JavaScript library detection diagnostic audit](https:\/\/developer.chrome.com\/docs\/lighthouse\/best-practices\/js-libraries\/).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"notification-on-start": {
"id": "notification-on-start",
"title": "Avoids requesting the notification permission on page load",
"description": "Users are mistrustful of or confused by sites that request to send notifications without context. Consider tying the request to user gestures instead. [Learn more about responsibly getting permission for notifications](https:\/\/developer.chrome.com\/docs\/lighthouse\/best-practices\/notification-on-start\/).",
"score": 1,
"scoreDisplayMode": "binary",
"details": {
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},
"paste-preventing-inputs": {
"id": "paste-preventing-inputs",
"title": "Allows users to paste into input fields",
"description": "Preventing input pasting is a bad practice for the UX, and weakens security by blocking password managers.[Learn more about user-friendly input fields](https:\/\/developer.chrome.com\/docs\/lighthouse\/best-practices\/paste-preventing-inputs\/).",
"score": 1,
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"details": {
"type": "table",
"headings": [],
"items": []
}
},
"uses-http2": {
"id": "uses-http2",
"title": "Use HTTP\/2",
"description": "HTTP\/2 offers many benefits over HTTP\/1.1, including binary headers and multiplexing. [Learn more about HTTP\/2](https:\/\/developer.chrome.com\/docs\/lighthouse\/best-practices\/uses-http2\/).",
"score": 1,
"scoreDisplayMode": "metricSavings",
"numericValue": 0,
"numericUnit": "millisecond",
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"details": {
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"headings": [],
"items": [],
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"guidanceLevel": 3
},
"uses-passive-event-listeners": {
"id": "uses-passive-event-listeners",
"title": "Uses passive listeners to improve scrolling performance",
"description": "Consider marking your touch and wheel event listeners as `passive` to improve your page's scroll performance. [Learn more about adopting passive event listeners](https:\/\/developer.chrome.com\/docs\/lighthouse\/best-practices\/uses-passive-event-listeners\/).",
"score": 1,
"scoreDisplayMode": "metricSavings",
"details": {
"type": "table",
"headings": [],
"items": []
},
"guidanceLevel": 3
},
"meta-description": {
"id": "meta-description",
"title": "Document has a meta description",
"description": "Meta descriptions may be included in search results to concisely summarize page content. [Learn more about the meta description](https:\/\/developer.chrome.com\/docs\/lighthouse\/seo\/meta-description\/).",
"score": 1,
"scoreDisplayMode": "binary"
},
"http-status-code": {
"id": "http-status-code",
"title": "Page has successful HTTP status code",
"description": "Pages with unsuccessful HTTP status codes may not be indexed properly. [Learn more about HTTP status codes](https:\/\/developer.chrome.com\/docs\/lighthouse\/seo\/http-status-code\/).",
"score": 1,
"scoreDisplayMode": "binary"
},
"font-size": {
"id": "font-size",
"title": "Document uses legible font sizes",
"description": "Font sizes less than 12px are too small to be legible and require mobile visitors to \u201cpinch to zoom\u201d in order to read. Strive to have >60% of page text \u226512px. [Learn more about legible font sizes](https:\/\/developer.chrome.com\/docs\/lighthouse\/seo\/font-size\/).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"link-text": {
"id": "link-text",
"title": "Links have descriptive text",
"description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https:\/\/developer.chrome.com\/docs\/lighthouse\/seo\/link-text\/).",
"score": 1,
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"details": {
"type": "table",
"headings": [],
"items": []
}
},
"crawlable-anchors": {
"id": "crawlable-anchors",
"title": "Links are crawlable",
"description": "Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https:\/\/support.google.com\/webmasters\/answer\/9112205)",
"score": 1,
"scoreDisplayMode": "binary",
"details": {
"type": "table",
"headings": [],
"items": []
}
},
"is-crawlable": {
"id": "is-crawlable",
"title": "Page isn\u2019t blocked from indexing",
"description": "Search engines are unable to include your pages in search results if they don't have permission to crawl them. [Learn more about crawler directives](https:\/\/developer.chrome.com\/docs\/lighthouse\/seo\/is-crawlable\/).",
"score": 1,
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"warnings": [],
"details": {
"type": "table",
"headings": [],
"items": []
}
},
"robots-txt": {
"id": "robots-txt",
"title": "robots.txt is valid",
"description": "If your robots.txt file is malformed, crawlers may not be able to understand how you want your website to be crawled or indexed. [Learn more about robots.txt](https:\/\/developer.chrome.com\/docs\/lighthouse\/seo\/invalid-robots-txt\/).",
"score": 1,
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"details": {
"type": "table",
"headings": [],
"items": []
}
},
"tap-targets": {
"id": "tap-targets",
"title": "Tap targets are sized appropriately",
"description": "Interactive elements like buttons and links should be large enough (48x48px), or have enough space around them, to be easy enough to tap without overlapping onto other elements. [Learn more about tap targets](https:\/\/developer.chrome.com\/docs\/lighthouse\/seo\/tap-targets\/).",
"score": null,
"scoreDisplayMode": "notApplicable"
},
"hreflang": {
"id": "hreflang",
"title": "Document has a valid `hreflang`",
"description": "hreflang links tell search engines what version of a page they should list in search results for a given language or region. [Learn more about `hreflang`](https:\/\/developer.chrome.com\/docs\/lighthouse\/seo\/hreflang\/).",
"score": 1,
"scoreDisplayMode": "binary",
"details": {
"type": "table",
"headings": [],
"items": []
}
},
"plugins": {
"id": "plugins",
"title": "Document avoids plugins",
"description": "Search engines can't index plugin content, and many devices restrict plugins or don't support them. [Learn more about avoiding plugins](https:\/\/developer.chrome.com\/docs\/lighthouse\/seo\/plugins\/).",
"score": 1,
"scoreDisplayMode": "binary",
"details": {
"type": "table",
"headings": [],
"items": []
}
},
"canonical": {
"id": "canonical",
"title": "Document has a valid `rel=canonical`",
"description": "Canonical links suggest which URL to show in search results. [Learn more about canonical links](https:\/\/developer.chrome.com\/docs\/lighthouse\/seo\/canonical\/).",
"score": 1,
"scoreDisplayMode": "binary"
},
"structured-data": {
"id": "structured-data",
"title": "Structured data is valid",
"description": "Run the [Structured Data Testing Tool](https:\/\/search.google.com\/structured-data\/testing-tool\/) and the [Structured Data Linter](http:\/\/linter.structured-data.org\/) to validate structured data. [Learn more about Structured Data](https:\/\/developer.chrome.com\/docs\/lighthouse\/seo\/structured-data\/).",
"score": null,
"scoreDisplayMode": "manual"
},
"bf-cache": {
"id": "bf-cache",
"title": "Page didn't prevent back\/forward cache restoration",
"description": "Many navigations are performed by going back to a previous page, or forwards again. The back\/forward cache (bfcache) can speed up these return navigations. [Learn more about the bfcache](https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/bf-cache\/)",
"score": 1,
"scoreDisplayMode": "binary",
"guidanceLevel": 2
}
},
"configSettings": {
"output": [
"html",
"json"
],
"maxWaitForFcp": 30000,
"maxWaitForLoad": 80000,
"pauseAfterFcpMs": 5250,
"pauseAfterLoadMs": 5250,
"networkQuietThresholdMs": 5250,
"cpuQuietThresholdMs": 5250,
"formFactor": "desktop",
"throttling": {
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"diagnostics": {
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"core\/config\/default-config.js | a11yAudioVideoGroupTitle": [
"categoryGroups[a11y-audio-video].title"
],
"core\/config\/default-config.js | a11yAudioVideoGroupDescription": [
"categoryGroups[a11y-audio-video].description"
],
"core\/config\/default-config.js | a11yTablesListsVideoGroupTitle": [
"categoryGroups[a11y-tables-lists].title"
],
"core\/config\/default-config.js | a11yTablesListsVideoGroupDescription": [
"categoryGroups[a11y-tables-lists].description"
],
"core\/config\/default-config.js | seoMobileGroupTitle": [
"categoryGroups[seo-mobile].title"
],
"core\/config\/default-config.js | seoMobileGroupDescription": [
"categoryGroups[seo-mobile].description"
],
"core\/config\/default-config.js | seoContentGroupTitle": [
"categoryGroups[seo-content].title"
],
"core\/config\/default-config.js | seoContentGroupDescription": [
"categoryGroups[seo-content].description"
],
"core\/config\/default-config.js | seoCrawlingGroupTitle": [
"categoryGroups[seo-crawl].title"
],
"core\/config\/default-config.js | seoCrawlingGroupDescription": [
"categoryGroups[seo-crawl].description"
],
"core\/config\/default-config.js | bestPracticesTrustSafetyGroupTitle": [
"categoryGroups[best-practices-trust-safety].title"
],
"core\/config\/default-config.js | bestPracticesUXGroupTitle": [
"categoryGroups[best-practices-ux].title"
],
"core\/config\/default-config.js | bestPracticesBrowserCompatGroupTitle": [
"categoryGroups[best-practices-browser-compat].title"
],
"core\/config\/default-config.js | bestPracticesGeneralGroupTitle": [
"categoryGroups[best-practices-general].title"
]
}
},
"test_log": "lighthouse \"https:\/\/www.nystart.earth\/\" --channel wpt --enable-error-reporting --disable-full-page-screenshot --max-wait-for-load 80000 --hostname 127.0.0.1 --port 9288 --output html --output json --output-path \"\/home\/wptagent\/work\/wpt-fra-lb-7wn9-10.10.1.11\/240906_AiDcNE_93T.1.0\/lighthouse.json\" --throttling-method provided --form-factor desktop --screenEmulation.disabled --emulatedUserAgent 'Mozilla\/5.0 (X11; Linux x86_64) AppleWebKit\/537.36 (KHTML like Gecko) Chrome\/128.0.0.0 Safari\/537.36 PTST\/24.09'\nFri, 06 Sep 2024 13:46:41 GMT LH:ChromeLauncher Found existing Chrome already running using port 9288, using that.\nFri, 06 Sep 2024 13:46:42 GMT LH:status Connecting to browser\nFri, 06 Sep 2024 13:46:42 GMT LH:status Navigating to about:blank\nFri, 06 Sep 2024 13:46:42 GMT LH:status Benchmarking machine\nFri, 06 Sep 2024 13:46:43 GMT LH:status Preparing target for navigation mode\nFri, 06 Sep 2024 13:46:43 GMT LH:status Cleaning origin data\nFri, 06 Sep 2024 13:46:43 GMT LH:status Cleaning browser cache\nFri, 06 Sep 2024 13:46:43 GMT LH:status Preparing network conditions\nFri, 06 Sep 2024 13:46:44 GMT LH:status Navigating to https:\/\/www.nystart.earth\/\nFri, 06 Sep 2024 13:47:01 GMT LH:status Getting artifact: DevtoolsLog\nFri, 06 Sep 2024 13:47:01 GMT LH:status Getting artifact: Trace\nFri, 06 Sep 2024 13:47:01 GMT LH:status Getting artifact: DevtoolsLog\nFri, 06 Sep 2024 13:47:01 GMT LH:status Getting artifact: Trace\nFri, 06 Sep 2024 13:47:01 GMT LH:status Getting artifact: Accessibility\nFri, 06 Sep 2024 13:47:02 GMT LH:status Getting artifact: AnchorElements\nFri, 06 Sep 2024 13:47:02 GMT LH:status Getting artifact: ConsoleMessages\nFri, 06 Sep 2024 13:47:02 GMT LH:status Getting artifact: CSSUsage\nFri, 06 Sep 2024 13:47:02 GMT LH:status Getting artifact: Doctype\nFri, 06 Sep 2024 13:47:02 GMT LH:status Getting artifact: DOMStats\nFri, 06 Sep 2024 13:47:02 GMT LH:status Getting artifact: EmbeddedContent\nFri, 06 Sep 2024 13:47:02 GMT LH:status Getting artifact: FontSize\nFri, 06 Sep 2024 13:47:02 GMT LH:status Getting artifact: Inputs\nFri, 06 Sep 2024 13:47:02 GMT LH:status Getting artifact: GlobalListeners\nFri, 06 Sep 2024 13:47:02 GMT LH:status Getting artifact: ImageElements\nFri, 06 Sep 2024 13:47:03 GMT LH:status Getting artifact: InstallabilityErrors\nFri, 06 Sep 2024 13:47:03 GMT LH:status Get webapp installability errors\nFri, 06 Sep 2024 13:47:03 GMT LH:status Getting artifact: InspectorIssues\nFri, 06 Sep 2024 13:47:03 GMT LH:status Getting artifact: JsUsage\nFri, 06 Sep 2024 13:47:03 GMT LH:status Getting artifact: LinkElements\nFri, 06 Sep 2024 13:47:03 GMT LH:status Getting artifact: MainDocumentContent\nFri, 06 Sep 2024 13:47:03 GMT LH:status Getting artifact: MetaElements\nFri, 06 Sep 2024 13:47:03 GMT LH:status Getting artifact: NetworkUserAgent\nFri, 06 Sep 2024 13:47:03 GMT LH:status Getting artifact: OptimizedImages\nFri, 06 Sep 2024 13:47:05 GMT LH:status Getting artifact: ResponseCompression\nFri, 06 Sep 2024 13:47:05 GMT LH:status Getting artifact: RobotsTxt\nFri, 06 Sep 2024 13:47:05 GMT LH:status Getting artifact: Scripts\nFri, 06 Sep 2024 13:47:05 GMT LH:status Getting artifact: SourceMaps\nFri, 06 Sep 2024 13:47:05 GMT LH:status Getting artifact: Stacks\nFri, 06 Sep 2024 13:47:05 GMT LH:status Collect stacks\nFri, 06 Sep 2024 13:47:05 GMT LH:status Getting artifact: TagsBlockingFirstPaint\nFri, 06 Sep 2024 13:47:05 GMT LH:status Getting artifact: TapTargets\nFri, 06 Sep 2024 13:47:05 GMT LH:status Getting artifact: TraceElements\nFri, 06 Sep 2024 13:47:05 GMT LH:status Getting artifact: ViewportDimensions\nFri, 06 Sep 2024 13:47:05 GMT LH:status Getting artifact: WebAppManifest\nFri, 06 Sep 2024 13:47:05 GMT LH:status Get webapp manifest\nFri, 06 Sep 2024 13:47:05 GMT LH:status Getting artifact: devtoolsLogs\nFri, 06 Sep 2024 13:47:05 GMT LH:status Getting artifact: traces\nFri, 06 Sep 2024 13:47:05 GMT LH:status Getting artifact: BFCacheFailures\nFri, 06 Sep 2024 13:47:06 GMT LH:status Analyzing and running audits...\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Uses HTTPS\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Has a `<meta name=\"viewport\">` tag with `width` or `initial-scale`\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: First Contentful Paint\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Largest Contentful Paint\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: First Meaningful Paint\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Speed Index\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Screenshot Thumbnails\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Final Screenshot\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Total Blocking Time\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Max Potential First Input Delay\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Cumulative Layout Shift\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: No browser errors logged to the console\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Initial server response time was short\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Time to Interactive\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: User Timing marks and measures\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Avoid chaining critical requests\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Avoid multiple page redirects\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Web app manifest and service worker meet the installability requirements\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Configured for a custom splash screen\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Sets a theme color for the address bar.\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Manifest has a maskable icon\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Content is sized correctly for the viewport\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Displays images with correct aspect ratio\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Serves images with appropriate resolution\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Fonts with `font-display: optional` are preloaded\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Avoids deprecated APIs\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Avoids third-party cookies\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Minimizes main-thread work\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: JavaScript execution time\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Preload key requests\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Preconnect to required origins\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: All text remains visible during webfont loads\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Diagnostics\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Network Requests\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Network Round Trip Times\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Server Backend Latencies\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Tasks\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Metrics\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Performance budget\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Timing budget\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Resources Summary\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Minimize third-party usage\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Lazy load third-party resources with facades\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Largest Contentful Paint element\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Largest Contentful Paint image was not lazily loaded\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Avoid large layout shifts\nFri, 06 Sep 2024 13:47:06 GMT LH:status Auditing: Avoid long main-thread tasks\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Avoids `unload` event listeners\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Avoid non-composited animations\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Image elements have explicit `width` and `height`\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Page has valid source maps\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Preload Largest Contentful Paint image\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Ensure CSP is effective against XSS attacks\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Script Treemap Data\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Site works cross-browser\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Page transitions don't feel like they block on the network\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Each page has a URL\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: `[accesskey]` values are unique\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: `[aria-*]` attributes match their roles\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Values assigned to `role=\"\"` are valid ARIA roles.\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: `button`, `link`, and `menuitem` elements have accessible names\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Elements with `role=\"dialog\"` or `role=\"alertdialog\"` have accessible names.\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: `[aria-hidden=\"true\"]` is not present on the document `<body>`\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: `[aria-hidden=\"true\"]` elements do not contain focusable descendents\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: ARIA input fields have accessible names\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: ARIA `meter` elements have accessible names\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: ARIA `progressbar` elements have accessible names\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: `[role]`s have all required `[aria-*]` attributes\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: `[role]`s are contained by their required parent element\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: `[role]` values are valid\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Elements with the `role=text` attribute do not have focusable descendents.\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: ARIA toggle fields have accessible names\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: ARIA `tooltip` elements have accessible names\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: ARIA `treeitem` elements have accessible names\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: `[aria-*]` attributes have valid values\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: `[aria-*]` attributes are valid and not misspelled\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Buttons have an accessible name\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: The page contains a heading, skip link, or landmark region\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Background and foreground colors have a sufficient contrast ratio\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: `<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Definition list items are wrapped in `<dl>` elements\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Document has a `<title>` element\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: `[id]` attributes on active, focusable elements are unique\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: ARIA IDs are unique\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: All heading elements contain content.\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: No form fields have multiple labels\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: `<frame>` or `<iframe>` elements have a title\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Heading elements appear in a sequentially-descending order\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: `<html>` element has a `[lang]` attribute\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: `<html>` element has a valid value for its `[lang]` attribute\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: `<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Identical links have the same purpose.\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Image elements have `[alt]` attributes\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Image elements do not have `[alt]` attributes that are redundant text.\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Input buttons have discernible text.\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: `<input type=\"image\">` elements have `[alt]` text\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Elements with visible text labels have matching accessible names.\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Form elements have associated labels\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Document has a main landmark.\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Links have a discernible name\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Links are distinguishable without relying on color.\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: The document does not use `<meta http-equiv=\"refresh\">`\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: `[user-scalable=\"no\"]` is not used in the `<meta name=\"viewport\">` element and the `[maximum-scale]` attribute is not less than 5.\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: `<object>` elements have alternate text\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Select elements have associated label elements.\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Skip links are focusable.\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: No element has a `[tabindex]` value greater than 0\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Tables have different content in the summary attribute and `<caption>`.\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Touch targets have sufficient size and spacing.\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: `<td>` elements in a large `<table>` have one or more table headers.\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: `<th>` elements and elements with `[role=\"columnheader\"\/\"rowheader\"]` have data cells they describe.\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: `[lang]` attributes have a valid value\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: `<video>` elements contain a `<track>` element with `[kind=\"captions\"]`\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Custom controls have associated labels\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Custom controls have ARIA roles\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: User focus is not accidentally trapped in a region\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Interactive controls are keyboard focusable\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Interactive elements indicate their purpose and state\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: The page has a logical tab order\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: The user's focus is directed to new content added to the page\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Offscreen content is hidden from assistive technology\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: HTML5 landmark elements are used to improve navigation\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Visual order on the page follows DOM order\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Uses efficient cache policy on static assets\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Avoids enormous network payloads\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Defer offscreen images\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Eliminate render-blocking resources\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Minify CSS\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Minify JavaScript\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Reduce unused CSS\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Reduce unused JavaScript\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Serve images in next-gen formats\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Efficiently encode images\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Enable text compression\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Properly size images\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Use video formats for animated content\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Remove duplicate modules in JavaScript bundles\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Avoid serving legacy JavaScript to modern browsers\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Page has the HTML doctype\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Properly defines charset\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Avoids an excessive DOM size\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Avoids requesting the geolocation permission on page load\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: No issues in the `Issues` panel in Chrome Devtools\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Avoids `document.write()`\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Detected JavaScript libraries\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Avoids requesting the notification permission on page load\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Allows users to paste into input fields\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Use HTTP\/2\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Uses passive listeners to improve scrolling performance\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Document has a meta description\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Page has successful HTTP status code\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Document uses legible font sizes\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Links have descriptive text\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Links are crawlable\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Page isn\u2019t blocked from indexing\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: robots.txt is valid\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Tap targets are sized appropriately\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Document has a valid `hreflang`\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Document avoids plugins\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Document has a valid `rel=canonical`\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Structured data is valid\nFri, 06 Sep 2024 13:47:07 GMT LH:status Auditing: Page didn't prevent back\/forward cache restoration\nFri, 06 Sep 2024 13:47:07 GMT LH:status Generating results...\nFri, 06 Sep 2024 13:47:07 GMT LH:Printer html output written to \/home\/wptagent\/work\/wpt-fra-lb-7wn9-10.10.1.11\/240906_AiDcNE_93T.1.0\/lighthouse.report.html\nFri, 06 Sep 2024 13:47:07 GMT LH:CLI Protip: Run lighthouse with `--view` to immediately open the HTML report in your browser\nFri, 06 Sep 2024 13:47:07 GMT LH:Printer json output written to \/home\/wptagent\/work\/wpt-fra-lb-7wn9-10.10.1.11\/240906_AiDcNE_93T.1.0\/lighthouse.report.json\n"
},
"average": {
"firstView": {
"loadTime": 3672,
"docTime": 3672,
"fullyLoaded": 3689,
"bytesOut": 31975,
"bytesOutDoc": 31975,
"bytesIn": 707789,
"bytesInDoc": 707789,
"requests": 20,
"requestsFull": 20,
"requestsDoc": 20,
"responses_200": 15,
"responses_404": 4,
"responses_other": 1,
"result": 99999,
"testStartOffset": 0,
"cached": 0,
"optimization_checked": 1,
"loadEventStart": 3610,
"loadEventEnd": 3610,
"domContentLoadedEventStart": 767,
"domContentLoadedEventEnd": 767,
"connections": 2,
"final_base_page_request": 1,
"domInteractive": 478,
"firstPaint": 746.5,
"firstContentfulPaint": 809,
"firstMeaningfulPaint": 809,
"firstImagePaint": 858,
"renderBlockingCSS": 2,
"renderBlockingJS": 0,
"TTFB": 413,
"score_cache": 0,
"score_cdn": 7,
"score_gzip": 100,
"score_cookies": -1,
"score_keep-alive": 100,
"score_minify": -1,
"score_combine": -1,
"score_compress": 95,
"score_etags": -1,
"score_progressive_jpeg": 91,
"gzip_total": 18973,
"gzip_savings": 0,
"minify_total": -1,
"minify_savings": -1,
"image_total": 689140,
"image_savings": 38798,
"cpu.ParseHTML": 12,
"cpu.HTMLDocumentParser::FetchQueuedPreloads": 1,
"cpu.EventDispatch": 13,
"cpu.V8.GC_TIME_TO_SAFEPOINT": 0,
"cpu.CommitLoad": 0,
"cpu.ResourceFetcher::requestResource": 13,
"cpu.ParseAuthorStyleSheet": 1,
"cpu.UpdateLayoutTree": 7,
"cpu.Layout": 163,
"cpu.ResourceChangePriority": 0,
"cpu.PrePaint": 4,
"cpu.Paint": 3,
"cpu.Layerize": 1,
"cpu.MarkDOMContent": 0,
"cpu.MarkLoad": 0,
"cpu.EvaluateScript": 2,
"cpu.v8.compile": 0,
"cpu.largestContentfulPaint::Candidate": 0,
"cpu.FunctionCall": 1,
"cpu.HitTest": 0,
"cpu.Idle": 3469,
"start_epoch": 1725630381.2225361,
"date": 1725630383.566066,
"fullyLoadedCPUms": 2440,
"fullyLoadedCPUpct": 20.367278797997464,
"domElements": 308,
"domComplete": 3610,
"PerformancePaintTiming.first-paint": 746.5,
"PerformancePaintTiming.first-contentful-paint": 746.5,
"test_run_time_ms": 14056,
"Colordepth": 24,
"generated-content-percent": 0.28999999999999998,
"generated-content-size": 0.070000000000000007,
"lastVisualChange": 800,
"render": 800,
"visualComplete85": 800,
"visualComplete90": 800,
"visualComplete95": 800,
"visualComplete99": 800,
"visualComplete": 800,
"SpeedIndex": 800,
"chromeUserTiming.navigationStart": 107,
"chromeUserTiming.redirectStart": 76,
"chromeUserTiming.domLoading": 491,
"chromeUserTiming.responseEnd": 483,
"chromeUserTiming.domInteractive": 540,
"chromeUserTiming.domContentLoadedEventStart": 829,
"chromeUserTiming.domContentLoadedEventEnd": 829,
"chromeUserTiming.domComplete": 3672,
"chromeUserTiming.redirectEnd": 346,
"chromeUserTiming.fetchStart": 346,
"chromeUserTiming.unloadEventStart": 489,
"chromeUserTiming.unloadEventEnd": 489,
"chromeUserTiming.markAsMainFrame": 490,
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"#about"
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},
{
"any": [
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"message": "Document has no static elements that share the same id attribute"
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],
"all": [],
"none": [],
"impact": null,
"html": "<grid-item class=\"ci\" id=\"contact\">",
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"#contact"
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},
{
"any": [
{
"id": "duplicate-id",
"data": "wcb",
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}
],
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"impact": null,
"html": "<span id=\"wcb\"><span id=\"wcb_p\"><span id=\"wcb_g\">0.16g of CO<sub>2<\/sub>\/view<\/span><\/span><span id=\"wcb_2\"> , which is cleaner than 84% of pages tested<\/span><\/span>",
"target": [
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{
"any": [
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],
"all": [],
"none": [],
"impact": null,
"html": "<span id=\"wcb_p\"><span id=\"wcb_g\">0.16g of CO<sub>2<\/sub>\/view<\/span><\/span>",
"target": [
"#wcb_p"
]
},
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"any": [
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"id": "duplicate-id",
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],
"all": [],
"none": [],
"impact": null,
"html": "<span id=\"wcb_g\">0.16g of CO<sub>2<\/sub>\/view<\/span>",
"target": [
"#wcb_g"
]
},
{
"any": [
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{
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"html": "<html lang=\"en\">",
"target": [
"html"
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{
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{
"id": "image-alt",
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],
"all": [],
"none": [
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"id": "alt-space-value",
"data": null,
"relatedNodes": [],
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"message": "Element has a valid alt attribute value"
}
],
"impact": null,
"html": "<img src=\"..\/..\/assets\/logo\/nystart_new.svg\" class=\"logo\" alt=\"Logo\">",
"target": [
".logo"
]
},
{
"any": [
{
"id": "has-alt",
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"impact": "critical",
"message": "Element has an alt attribute"
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"none": [
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"relatedNodes": [],
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"message": "Element has a valid alt attribute value"
}
],
"impact": null,
"html": "<img src=\"..\/..\/assets\/images\/special\/lucky-cat.jpg\" alt=\"Maneki-neko\" class=\"img-fit-bgr p-2\">",
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".img-fit-bgr"
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},
{
"any": [
{
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"relatedNodes": [],
"impact": "critical",
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],
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"message": "Element has a valid alt attribute value"
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],
"impact": null,
"html": "<img src=\"..\/..\/assets\/images\/typo\/lean.svg\" class=\"overlay\" alt=\"lean\">",
"target": [
"img[alt=\"lean\"]"
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},
{
"any": [
{
"id": "has-alt",
"data": null,
"relatedNodes": [],
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}
],
"all": [],
"none": [
{
"id": "alt-space-value",
"data": null,
"relatedNodes": [],
"impact": "critical",
"message": "Element has a valid alt attribute value"
}
],
"impact": null,
"html": "<img src=\"..\/..\/assets\/images\/typo\/green.svg\" class=\"overlay\" alt=\"green\">",
"target": [
"img[alt=\"green\"]"
]
},
{
"any": [
{
"id": "has-alt",
"data": null,
"relatedNodes": [],
"impact": "critical",
"message": "Element has an alt attribute"
}
],
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"none": [
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"relatedNodes": [],
"impact": "critical",
"message": "Element has a valid alt attribute value"
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],
"impact": null,
"html": "<img src=\"..\/..\/assets\/images\/typo\/fair.svg\" class=\"overlay\" alt=\"fair\">",
"target": [
"img[alt=\"fair\"]"
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},
{
"any": [
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"relatedNodes": [],
"impact": "critical",
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"relatedNodes": [],
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"message": "Element has a valid alt attribute value"
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],
"impact": null,
"html": "<img src=\"..\/..\/assets\/images\/typo\/together.svg\" class=\"overlay\" alt=\"together\">",
"target": [
"img[alt=\"together\"]"
]
},
{
"any": [
{
"id": "has-alt",
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"relatedNodes": [],
"impact": "critical",
"message": "Element has an alt attribute"
}
],
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"id": "alt-space-value",
"data": null,
"relatedNodes": [],
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"message": "Element has a valid alt attribute value"
}
],
"impact": null,
"html": "<img src=\"..\/..\/assets\/logo\/nystart-20.svg\" class=\"footer-logo\" alt=\"Logo\">",
"target": [
".footer-logo"
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{
"id": "link-name",
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"section508.22.a",
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],
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"id": "focusable-no-name",
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"html": "<a href=\"#start\">Back to Top<\/a>",
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"any": [
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],
"impact": null,
"html": "<a href=\"#purpose\">Purpose<\/a>",
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},
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"any": [
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],
"impact": null,
"html": "<a href=\"#services\">Services<\/a>",
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"a[href$=\"#services\"]"
]
},
{
"any": [
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"id": "has-visible-text",
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],
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"html": "<a href=\"#about\">About<\/a>",
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"a[href$=\"#about\"]"
]
},
{
"any": [
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"id": "has-visible-text",
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],
"impact": null,
"html": "<a href=\"#contact\">Contact<\/a>",
"target": [
"a[href$=\"#contact\"]"
]
},
{
"any": [
{
"id": "has-visible-text",
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"id": "focusable-no-name",
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],
"impact": null,
"html": "<a href=\"https:\/\/www.nystart.earth\/de\" hreflang=\"de\">Deutsch<\/a>",
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"a[href=\"https:\/\/www.nystart.earth\/de\"][hreflang=\"de\"]"
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},
{
"any": [
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"id": "has-visible-text",
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"id": "focusable-no-name",
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],
"impact": null,
"html": "<a href=\"tel:+49 40 67555151\">+49 (0)40 67555151<\/a>",
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"a[href=\"tel:+49 40 67555151\"]"
]
},
{
"any": [
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"id": "has-visible-text",
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}
],
"all": [],
"none": [
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}
],
"impact": null,
"html": "<a href=\"mailto:[email protected]\">[email protected]<\/a>",
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"a[href=\"mailto:[email protected]\"]"
]
},
{
"any": [
{
"id": "has-visible-text",
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],
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],
"impact": null,
"html": "<a href=\"https:\/\/www.linkedin.com\/company\/nystart-gmbh\/\" target=\"_blank\" rel=\"noopener noreferrer\">Linkedin<\/a>",
"target": [
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]
},
{
"any": [
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],
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}
],
"impact": null,
"html": "<a href=\"https:\/\/instagram.com\/nystart_hamburg\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>",
"target": [
"div:nth-child(8) > a[rel=\"noopener noreferrer\"][target=\"_blank\"]"
]
},
{
"any": [
{
"id": "has-visible-text",
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],
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],
"impact": null,
"html": "<a href=\"https:\/\/www.getkirby.com\" target=\"_blank\" rel=\"noopener noreferrer\">Kirby CMS<\/a>",
"target": [
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},
{
"any": [
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}
],
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],
"impact": null,
"html": "<a href=\"http:\/\/www.lands-concepts.com\/green-hosting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lands Green Hosting<\/a>",
"target": [
"li:nth-child(3) > a[rel=\"noopener noreferrer\"][target=\"_blank\"]"
]
},
{
"any": [
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"id": "has-visible-text",
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],
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}
],
"impact": null,
"html": "<a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/websitecarbon.com\">Website Carbon<\/a>",
"target": [
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}
]
},
{
"id": "list",
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],
"description": "Ensures that lists are structured correctly",
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"all": [],
"none": [
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"relatedNodes": [],
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"message": "List element only has direct children that are allowed inside <li> elements"
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],
"impact": null,
"html": "<ul class=\"sidebarMenuInner\">",
"target": [
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},
{
"any": [],
"all": [],
"none": [
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"id": "only-listitems",
"data": null,
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"impact": "serious",
"message": "List element only has direct children that are allowed inside <li> elements"
}
],
"impact": null,
"html": "<ul class=\"services is-text\">",
"target": [
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},
{
"any": [],
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"none": [
{
"id": "only-listitems",
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"impact": "serious",
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}
],
"impact": null,
"html": "<ul class=\"services is-text\">",
"target": [
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},
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"any": [],
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],
"impact": null,
"html": "<ul class=\"services is-text\">\n<li>Increasing productivity and cost savings<\/li>\n<li>Less waste<\/li>\n<li>More effective use of resources<\/li>\n<li>Improved collaboration<\/li>\n<li>More motivated employees<\/li>\n<li>Rising value of media assets<\/li>\n<\/ul>",
"target": [
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},
{
"any": [],
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}
],
"impact": null,
"html": "<ul class=\"services is-text\">",
"target": [
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},
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"any": [],
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],
"impact": null,
"html": "<ul class=\"services is-text\">\n<li>Improved brand image and resulting competitive advantage<\/li>\n<li>Cost savings<\/li>\n<li>Improved ability to adapt to new regulatory requirements<\/li>\n<li>Increasing attractiveness for employees, applicants and investors<\/li>\n<\/ul>",
"target": [
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},
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}
],
"impact": null,
"html": "<ul class=\"services is-text\">",
"target": [
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},
{
"any": [],
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],
"impact": null,
"html": "<ul class=\"services is-text\">\n<li>Brand love<\/li>\n<li>Fewer points of attack for critics, less risks for \"shitstorms\"<\/li>\n<li>Improved ability to adapt to new regulatory requirements<\/li>\n<li>Increasing attractiveness for employees, applicants and investors<\/li>\n<\/ul>",
"target": [
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},
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"any": [],
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"relatedNodes": [],
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}
],
"impact": null,
"html": "<ul>\n <li>We don\u2019t use cookies<\/li>\n <li>We don't track the behaviour of website visitors<\/li>\n <li>We are not collecting any personal data<\/li>\n <\/ul>",
"target": [
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]
},
{
"any": [],
"all": [],
"none": [
{
"id": "only-listitems",
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"impact": "serious",
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}
],
"impact": null,
"html": "<ul>",
"target": [
".flex-direction-column > ul:nth-child(5)"
]
}
]
},
{
"id": "listitem",
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"tags": [
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"wcag131"
],
"description": "Ensures <li> elements are used semantically",
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"nodes": [
{
"any": [
{
"id": "listitem",
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"relatedNodes": [],
"impact": "serious",
"message": "List item has a <ul>, <ol> or role=\"list\" parent element"
}
],
"all": [],
"none": [],
"impact": null,
"html": "<li><a href=\"#start\">Back to Top<\/a><\/li>",
"target": [
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},
{
"any": [
{
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"impact": "serious",
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],
"all": [],
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"impact": null,
"html": "<li><a href=\"#purpose\">Purpose<\/a><\/li>",
"target": [
".sidebarMenuInner > li:nth-child(2)"
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},
{
"any": [
{
"id": "listitem",
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{
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"all": [],
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},
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"none": [],
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"html": "<html lang=\"en\">",
"target": [
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}
]
}
],
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{
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{
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},
{
"html": "<div id=\"sidebarMenu\">",
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},
{
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{
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"any": [
{
"id": "color-contrast",
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"expectedContrastRatio": "3:1"
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{
"html": "<div id=\"banner\"> <\/div>",
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"all": [],
"none": [],
"impact": "serious",
"html": "<blockquote class=\"statement twinmarker\">Don\u2019t think of sustainability as a limitation, think of it as possibilities!<\/blockquote>",
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{
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"all": [],
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"impact": "serious",
"html": "<div class=\"is-headline has-text-right\">Purpose<\/div>",
"target": [
".has-text-right.is-headline"
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"failureSummary": "Fix any of the following:\n Element's background color could not be determined because it is overlapped by another element"
},
{
"any": [
{
"id": "color-contrast",
"data": {
"fgColor": "#000000",
"contrastRatio": 0,
"fontSize": "18.9pt (25.2px)",
"fontWeight": "normal",
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"html": "<p class=\"is-text has-text-right has-text-weight-light\">",
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},
{
"any": [
{
"id": "color-contrast",
"data": {
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"contrastRatio": 0,
"fontSize": "55.2pt (73.6px)",
"fontWeight": "normal",
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"expectedContrastRatio": "3:1"
},
"relatedNodes": [
{
"html": "<div id=\"banner2\"> <\/div>",
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],
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"all": [],
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"html": "<blockquote class=\"statement twinmarker\">We are going to be transparent about our environmental, social, and governance practices and we will help others doing the same.<\/blockquote>",
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"failureSummary": "Fix any of the following:\n Element's background color could not be determined due to a background gradient"
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{
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{
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"rendered-html": "<html lang=\"en\"><head>\n\n <!-- Required meta tags -->\n <meta charset=\"utf-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, viewport-fit=cover\">\n\n <!-- CSS -->\n <link href=\"..\/..\/assets\/css\/sanitize.css\" rel=\"stylesheet\">\n <link href=\"..\/..\/assets\/css\/custom.css\" rel=\"stylesheet\">\n\n <!-- Plugins -->\n \n\n\n<style itemscope=\"\" itemtype=\"https:\/\/schema.org\/WebSite\" itemref=\"schema_name schema_description schema_image\">\/* inner styles set by WPT to match CSSOM *\/<\/style>\n\n\n <title>NYSTART | sustainable content production and management<\/title>\n <meta id=\"schema_name\" itemprop=\"name\" content=\"NYSTART | sustainable content production and management\">\n\n\n<meta name=\"description\" content=\"Experts in sustainable media asset production, media asset managment, green consulting and ESG reporting\">\n<meta id=\"schema_description\" itemprop=\"description\" content=\"Experts in sustainable media asset production, media asset managment, green consulting and ESG reporting\">\n\n\n <link rel=\"canonical\" href=\"https:\/\/www.nystart.earth\/en\">\n\n\n <link rel=\"alternate\" hreflang=\"de\" href=\"https:\/\/www.nystart.earth\/de\">\n <link rel=\"alternate\" hreflang=\"en\" href=\"https:\/\/www.nystart.earth\/en\">\n <link rel=\"alternate\" hreflang=\"x-default\" href=\"https:\/\/www.nystart.earth\/en\">\n\n\n\n\n<meta name=\"author\" content=\"Nystart GmbH\">\n\n\n<meta name=\"date\" content=\"2022-10-06\">\n\n\n<meta property=\"og:title\" content=\"Sustainable media asset production and managment\">\n\n<meta property=\"og:description\" content=\"We are creative professionals with years of experience in campaign development and media production on a mission to make marketing more sustainable.\">\n\n <meta property=\"og:image\" content=\"https:\/\/www.nystart.earth\/media\/pages\/home\/ff30fc42d7-1651154443\/nystart-og-header-1200x630-crop-1-q80.jpg\">\n <meta property=\"og:image:width\" content=\"1200\">\n <meta property=\"og:image:height\" content=\"630\">\n\n<meta property=\"og:site_name\" content=\"Nystart.earth\">\n\n<meta property=\"og:url\" content=\"https:\/\/nystart.earth\">\n\n<meta property=\"og:type\" content=\"website\">\n\n\n\n\n <meta property=\"og:locale\" content=\"en_US\">\n <meta property=\"og:locale:alternate\" content=\"de_DE\">\n \n\n\n\n<meta name=\"twitter:card\" content=\"summary_large_image\">\n\n<meta name=\"twitter:title\" content=\"NYSTART | sustainable content production and management\">\n\n<meta name=\"twitter:description\" content=\"Experts in sustainable media asset production, media asset managment, green consulting and ESG reporting\">\n\n <meta name=\"twitter:image\" content=\"https:\/\/www.nystart.earth\/media\/pages\/home\/ff30fc42d7-1651154443\/nystart-og-header-1200x675-crop-1-q80.jpg\">\n\n<meta name=\"twitter:site\" content=\"\">\n\n<meta name=\"twitter:creator\" content=\"\">\n \n\n<meta name=\"robots\" content=\"\">\n <link rel=\"icon\" type=\"image\/svg+xml\" href=\"https:\/\/www.nystart.earth\/en\/favicon.svg\">\n<link rel=\"mask-icon\" sizes=\"any\" href=\"https:\/\/www.nystart.earth\/en\/favicon.svg\" color=\"#E5FF46\">\n <!-- Plausible -->\n\n <!-- <script defer data-domain=\"nystart.earth\" src=\"https:\/\/plausible.io\/js\/plausible.js\"><\/script> -->\n\n <!-- Website Carbon -->\n <script src=\"..\/..\/assets\/js\/b.js\" defer=\"\"><\/script>\n<style>\/* inner styles set by WPT to match CSSOM *\/@media screen and (min-width: 1024px) {\n .container > .navbar .navbar-brand, .navbar > .container .navbar-brand { margin-left: 0px; }\n}<\/style><\/head>\n<body>\n<div class=\"header\"><\/div>\n<input type=\"checkbox\" class=\"openSidebarMenu\" id=\"openSidebarMenu\">\n<label for=\"openSidebarMenu\" class=\"sidebarIconToggle\">\n <div class=\"spinner diagonal part-1\"><\/div>\n <div class=\"spinner horizontal\"><\/div>\n <div class=\"spinner diagonal part-2\"><\/div>\n<\/label>\n<div id=\"sidebarMenu\">\n <ul class=\"sidebarMenuInner\">\n <li><a href=\"#start\">Back to Top<\/a><\/li>\n <li><a href=\"#purpose\">Purpose<\/a><\/li>\n <li><a href=\"#services\">Services<\/a><\/li>\n <li><a href=\"#about\">About<\/a><\/li>\n <li><a href=\"#contact\">Contact<\/a><\/li>\n \n <li class=\"language \">\n <a href=\"https:\/\/www.nystart.earth\/de\" hreflang=\"de\">Deutsch<\/a>\n <\/li>\n \n <li class=\"language active\">\n <a href=\"https:\/\/www.nystart.earth\/en\" hreflang=\"en\">English<\/a>\n <\/li>\n <\/ul>\n<\/div><grid-container>\n<grid-item class=\"is-fullscreen\" id=\"start\" style=\"background:url(https:\/\/source.unsplash.com\/sp-p7uuT0tw) center\/cover\">\n<div class=\"one-col is-flex is-flex-direction-column is-h100 is-justify-center\">\n<div class=\"is-flex is-flex-direction-column is-center-aligned\">\n<img src=\"..\/..\/assets\/logo\/nystart_new.svg\" class=\"logo\" alt=\"Logo\">\n<h1 class=\"hidden\">Sustainable Marketing Assets, Green Content Production and Management<\/h1>\n<p class=\"is-tagline has-text-white has-text-center\">Doing the same with less<\/p>\n<div class=\"arrow-position\">\n<div class=\"arrow-wrapper\">\n <svg class=\"arrows\">\n <path class=\"a1\" d=\"M0 0 L30 32 L60 0\"><\/path>\n <path class=\"a2\" d=\"M0 20 L30 52 L60 20\"><\/path>\n <path class=\"a3\" d=\"M0 40 L30 72 L60 40\"><\/path>\n <\/svg>\n<\/div> <\/div>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"warum\">\n<div class=\"one-col\">\n<div class=\"is-z5 is-flex is-flex-direction-column is-justify-center p-4\">\n<div class=\"is-headline has-text-left\">Why<\/div>\n<h2 class=\"hidden\">For a more sustainable Marketing asset production<\/h2>\n<p class=\"is-text has-text-weight-light\">We cannot sustain our Earth\u2019s ecosystems if we continue as we are. If harmful processes are maintained unchanged, it is likely that we will run out of fossil fuels, a huge number of animal species will become extinct and the atmosphere will be irreparably damaged.<br>\n<br>\nTo prevent this, we must be socially responsible and focus on environmental protection and dynamic balance in human and natural systems! This includes responsible consumption, responsible production and the goal of achieving more with less resources.<\/p>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"center\">\n<div id=\"banner\"> <\/div>\n<div class=\"one-col\">\n<div class=\"statement-wrapper p-2\">\n<blockquote class=\"statement twinmarker\">Don\u2019t think of sustainability as a limitation, think of it as possibilities!<\/blockquote>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item id=\"purpose\">\n<div class=\"one-col\">\n<div class=\"is-z5 is-flex is-flex-direction-column is-justify-center p-4\">\n<div class=\"is-headline has-text-right\">Purpose<\/div>\n<h2 class=\"hidden\">Eliminating environmental impact and social injustice<\/h2>\n<p class=\"is-text has-text-right has-text-weight-light\">The service we provide is helping companies to reduce the ecological and ethical footprint of their marketing assets, by creating valuable insights and solutions that makes anybody feel capable to contribute in efforts to reduce our environmental impact and social injustice.<\/p>\n<\/div>\n<\/div>\n<div class=\"bgr-image is-flex is-right-aligned is-center-aligned\">\n<div>\n<img src=\"..\/..\/assets\/images\/special\/lucky-cat.jpg\" alt=\"Maneki-neko\" class=\"img-fit-bgr p-2\">\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"center\">\n<div id=\"banner2\"> <\/div>\n<div class=\"one-col\">\n<div class=\"statement-wrapper p-2\">\n<blockquote class=\"statement twinmarker\">We are going to be transparent about our environmental, social, and governance practices and we will help others doing the same.<\/blockquote>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\" id=\"services\">\n<div class=\"is-z5 is-flex is-flex-direction-column is-justify-center p-4\">\n<div class=\"is-headline has-text-left\">How<\/div>\n<h2 class=\"hidden\">Fostering transparency, effectivity, intensification of use, reuse, upcycling and recycling<\/h2>\n<p class=\"is-text has-text-left has-text-weight-light\">In contrast to the linear economic model and its take-make-waste principle, which is in obvious contradiction to planetary boundaries and the idea of sustainability, a circular economy focuses on optimizing the functionality of products and materials, maintaining this functionality for as long as possible, and minimizing the production of waste and residues. As of today, the vast majority of media asset is produced linear. Therefore, we thought it is time to make a circle out of the line by means of transparent planning and design, effective production, intensification of use, reuse, upcycling and recycling.<\/p>\n<\/div>\n<div class=\"is-flex is-justify-center px-4 pt-0\">\n<div class=\"is-100\">\n<img src=\"https:\/\/www.nystart.earth\/media\/pages\/home\/823caf718d-1651173930\/circular-economy-en.jpg\" class=\"img-fit\">\n<\/div>\n<\/div>\n<div class=\"is-z5 is-flex is-flex-direction-column is-justify-center p-4\">\n<p class=\"is-text has-text-left has-text-weight-light\">The special thing about a circle is that at its end, you are back at the beginning. A good opportunity to think about what you could improve and apply this before the next round. This is called \u201cContinuous Improvement Cycle\u201d, a central component of the LEAN principle. Therefore, it was the logical next step to combine the circular economy and LEAN.<br>\n<br>\nFor many companies, the majority of their greenhouse gas (GHG) emissions and cost reduction opportunities lie outside their own operations. Our approach makes the so called Scope 3 Emission accessible and thus enables transparency and improved cooperation between you and your suppliers.<br>\n<br>\nOur scope of expertise is covering the following services:<\/p>\n<ul class=\"services is-text\">\n<li><h3 class=\"is-text has-text-left has-text-weight-light\">We help you to identify savings potentials<\/h3><\/li>\n<li><h3 class=\"is-text has-text-left has-text-weight-light\">We empower you to act more sustainably and achieve your self-set climate goals<\/h3><\/li>\n<li><h3 class=\"is-text has-text-left has-text-weight-light\">We help you decarbonize your supply chain<\/h3><\/li>\n<li><h3 class=\"is-text has-text-left has-text-weight-light\">We support you in the planning and implementation of sustainable content productions<\/h3><\/li>\n<li><h3 class=\"is-text has-text-left has-text-weight-light\">We produce sustainable marketing content for you<\/h3><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"fill\" style=\"background:url(https:\/\/source.unsplash.com\/vNn1keAlIMk) center\/cover\">\n<div class=\"one-col is-flex is-flex-direction-column is-center-aligned is-justify-center\">\n<div class=\"overlay-text has-text-center twinmarker\">Let's make it<br><img src=\"..\/..\/assets\/images\/typo\/lean.svg\" class=\"overlay\" alt=\"lean\"><br><\/div>\n<h2 class=\"hidden\">Better collaboration along the value chain and supply chain<\/h2>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\">\n<div class=\"is-flex is-flex-direction-column p-4\">\n<p class=\"is-text has-text-left has-text-weight-light\">The departments in companies are primarily focused on their own work without taking into account the planning of the other departments. As a result, synergy potentials are not used and resources are wasted through redundant processes.<br>\n<br>\nWe believe that the application of Lean has the greatest potential to solve this problem. To achieve this, each individual is encouraged to think more deeply about his or her tasks, collaborate across departmental and functional boundaries, take more responsibility, and propose innovative solutions that continuously improve the value of the product for the customer or minimizes the waste of resources. It is about understanding the purpose of an activity in the value chain and the need for better collaboration with upstream and downstream activities.<\/p>\n<div class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is what we do<\/div>\n<ul class=\"services is-text\">\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Optimization of media asset requirements through consolidation of campaign and communication planning<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Synchronization of media asset requirements with inventory and production<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Analysis of value creation activities and optimization of the value chain<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Design of processes along the value chain<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Resource planning for productions<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Implementation of lean production methods in photo and video productions<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Support and supervision of photo and video productions (Lean Consulting)<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Documentation, comminication and implementation of learnings<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Development and implementation of sustainable content management<\/h4><\/li>\n<\/ul>\n<div class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is in it for you<\/div>\n<ul class=\"services is-text\">\n<li>Increasing productivity and cost savings<\/li>\n<li>Less waste<\/li>\n<li>More effective use of resources<\/li>\n<li>Improved collaboration<\/li>\n<li>More motivated employees<\/li>\n<li>Rising value of media assets<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"fill\" style=\"background:url(https:\/\/source.unsplash.com\/K4XQP1QUsDM) center\/cover\">\n<div class=\"one-col is-flex is-flex-direction-column is-center-aligned is-justify-center\">\n<div class=\"overlay-text has-text-center twinmarker\">Let's make it<br><img src=\"..\/..\/assets\/images\/typo\/green.svg\" class=\"overlay\" alt=\"green\"><br><\/div>\n<h2 class=\"hidden\">Sustainable Production to cut greenhouse gas emissions and Co2 Footprint of media asset productions<\/h2>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\">\n<div class=\"is-flex is-flex-direction-column p-4\">\n<p class=\"is-text has-text-left has-text-weight-light\">Do local campaigns need international models in foreign places? Is it really necessary to take a German car to the other side of the world to explain to Germans what \u201cpure driving pleasure\u201d means? We believe it is possible to achieve the same goal with fewer emissions.<br>\n<br>\nThat\u2019s why we have developed a Sustainable Production Guideline (SPG) that applies the United Nations\u2019 17 Sustainable Development Goals (SDGs) to media asset productions.<br>\n<br>\nWe are helping our clients to produce their media assets in a way that is more environmentally friendly and free from social injustice. We assess, evaluate and review all key suppliers involved in production to ensure sustainability at all levels.<br>\n<br>\nThe implementation of the Sustainable Production Guideline is at the heart of our activities.<\/p>\n<div class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is what we do<\/div>\n<ul class=\"services is-text\">\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Calculation of planned emissions (CO2 balance forecast)<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Optimization of the use of resources through the analysis and revision of production concepts<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Development of requirement profiles for suppliers<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Screening, selection and briefing of suppliers<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Planning and realization of photo and video productions on the basis of the Sustainable Production Guideline (SPG)<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Development of requirement profiles for suppliers<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Measurement and evaluation of the actual emissions generated<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Benchmarking against the forecast, previous productions or the market<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Elaboration of suitable compensation options for unavoidable emissions<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Support for ESG reporting and certification of productions<\/h4><\/li>\n<\/ul>\n<div class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is in it for you<\/div>\n<ul class=\"services is-text\">\n<li>Improved brand image and resulting competitive advantage<\/li>\n<li>Cost savings<\/li>\n<li>Improved ability to adapt to new regulatory requirements<\/li>\n<li>Increasing attractiveness for employees, applicants and investors<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"fill\" style=\"background:url(https:\/\/www.nystart.earth\/media\/pages\/home\/ac022b07a2-1651655209\/alexander-dummer-as4duj2j7r4-unsplash.jpg) center\/cover\">\n<div class=\"one-col is-flex is-flex-direction-column is-center-aligned is-justify-center\">\n<div class=\"overlay-text has-text-center twinmarker\">Let's make it<br><img src=\"..\/..\/assets\/images\/typo\/fair.svg\" class=\"overlay\" alt=\"fair\"><br><\/div>\n<h2 class=\"hidden\">Transparency and equal opportunity<\/h2>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\">\n<div class=\"is-flex is-flex-direction-column p-4\">\n<p class=\"is-text has-text-left has-text-weight-light\">Sustainability doesn\u2019t work without transparency, and responsibility doesn\u2019t stop at our doorstep. But the striving for transparency is often countered by the fear of losing intellectual property, competitive advantages or to being exposed to criticism. The same applies to the upstream supply chain, which was not designed to be transparent either. And finally, the ROI for investing in transparency does not always satisfy near-term requirements.<\/p>\n<div class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is what we do<\/div>\n<ul class=\"services is-text\">\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Development and implementation of measures to prevent Anti-social behaviour<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to prevent corruption and bribery<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to comply with the Antimonopoly Act<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to comply with antitrust and competition laws<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to comply with and respect intelectual property rights<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to comply with the Modern Slavery Act<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to ensure the health, safety and wellbeing of employees, contractors and partners<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to foster equal opportunity<\/h4><\/li>\n<\/ul>\n<span class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is in it for you<\/span>\n<ul class=\"services is-text\">\n<li>Brand love<\/li>\n<li>Fewer points of attack for critics, less risks for \"shitstorms\"<\/li>\n<li>Improved ability to adapt to new regulatory requirements<\/li>\n<li>Increasing attractiveness for employees, applicants and investors<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"fill\" id=\"about\" style=\"background:url(https:\/\/source.unsplash.com\/za1Blqqbslw) center\/cover\">\n<div class=\"one-col is-flex is-flex-direction-column is-center-aligned is-justify-center\">\n<div class=\"overlay-text has-text-center twinmarker\">Let's make it <br><img src=\"..\/..\/assets\/images\/typo\/together.svg\" class=\"overlay\" alt=\"together\"><br><\/div>\n<h2 class=\"hidden\"><\/h2>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\">\n<div class=\"is-z5 is-flex is-flex-direction-column is-justify-center p-4\">\n<p class=\"is-text has-text-left has-text-weight-light\">Why should anyone find a better solution than the person who faces the problem every day? We believe that the best solution to your challenge is to be found within your own ranks. Sometimes you don\u2019t see it, sometimes you don\u2019t trust your own abilities, sometimes time doesn\u2019t allow it, sometimes it\u2019s the rules, sometimes it\u2019s routine or lack of support. And that\u2019s where we come in. We\u2019re at your side when you want to challenge the status quo, break down silos, or make the impossible possible. We\u2019re your experts, your supporters, the critical voice and the kick in the butt. We are creative professionals with years of experience in campaign development and media production who want to work with you to make marketing more sustainable.<\/p>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\">\n<div class=\"statement-wrapper p-4484\">\n<blockquote class=\"statement twinmarker\">Since we are part of the problem, we are also perfectly qualified to be part of the solution.<\/blockquote>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"ci\" id=\"contact\">\n<div class=\"one-col\">\n<div class=\"is-flex is-flex-direction-row is-flex-1 p-4\">\n <div class=\"is-half-width is-top-aligned is-flex-direction-column\">\n <img src=\"..\/..\/assets\/logo\/nystart-20.svg\" class=\"footer-logo\" alt=\"Logo\">\n <div class=\"is-flex is-flex-direction-column imprint\">\n <div class=\"bold py-1\">Nystart GmbH<\/div>\n <div>Managing Director: Silja Ehrke<\/div>\n <div>Handelsregister: Amtsgericht Hamburg<\/div>\n <div>Handelsregisternr.: HRB 175584<\/div>\n <!-- <div>USt.-Identifikationsnr.: DE 0000000<\/div> -->\n <\/div>\n <\/div>\n <div class=\"is-half-width is-top-aligned is-rtl\">\n <div class=\"address\">\n <div>Friedensallee 128<\/div>\n <div>D-22763 Hamburg<\/div>\n <div>Germany<\/div>\n <div><a href=\"tel:+49 40 67555151\">+49 (0)40 67555151<\/a><\/div>\n <div><a href=\"mailto:[email protected]\">[email protected]<\/a><\/div>\n <div>\n <\/div>\n <div><a href=\"https:\/\/www.linkedin.com\/company\/nystart-gmbh\/\" target=\"_blank\" rel=\"noopener noreferrer\">Linkedin<\/a><\/div>\n <div><a href=\"https:\/\/instagram.com\/nystart_hamburg\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a><\/div>\n <\/div>\n <\/div>\n<\/div>\n<div>\n <div class=\"flex-direction-column credits p-4\">\n <span class=\"bold\">We respect your privacy<\/span> \n <ul>\n <li>We don\u2019t use cookies<\/li>\n <li>We don't track the behaviour of website visitors<\/li>\n <li>We are not collecting any personal data<\/li>\n <\/ul>\n <p>\n <\/p>\n <span class=\"bold\">We care about our digital carbon footprint<\/span>\n <ul>\n <li>This website aims to be as light and green as possible<\/li>\n <li>Pure HTML and CSS, no frameworks, powered by <a href=\"https:\/\/www.getkirby.com\" target=\"_blank\" rel=\"noopener noreferrer\">Kirby CMS<\/a><\/li>\n <li>Hosted by <a href=\"http:\/\/www.lands-concepts.com\/green-hosting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lands Green Hosting<\/a>, using 100% renewable energy<\/li>\n <li>According to <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/websitecarbon.com\">Website Carbon<\/a>, our website emits <span id=\"wcb\"><span id=\"wcb_p\"><span id=\"wcb_g\">0.16g of CO<sub>2<\/sub>\/view<\/span><\/span><span id=\"wcb_2\"> , which is cleaner than 84% of pages tested<\/span><\/span><\/li> \n <\/ul>\n <\/div>\n<\/div><\/div>\n<\/grid-item>\n<\/grid-container>\n<\/body><\/html>",
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"html": "<img src=\"..\/..\/assets\/images\/typo\/green.svg\" class=\"overlay\" alt=\"green\">",
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"img[alt=\"green\"]"
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},
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"html": "<img src=\"..\/..\/assets\/images\/typo\/fair.svg\" class=\"overlay\" alt=\"fair\">",
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"html": "<img src=\"..\/..\/assets\/logo\/nystart-20.svg\" class=\"footer-logo\" alt=\"Logo\">",
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"html": "<a href=\"#contact\">Contact<\/a>",
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],
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"html": "<a href=\"tel:+49 40 67555151\">+49 (0)40 67555151<\/a>",
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],
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},
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],
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"html": "<a href=\"https:\/\/www.linkedin.com\/company\/nystart-gmbh\/\" target=\"_blank\" rel=\"noopener noreferrer\">Linkedin<\/a>",
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],
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},
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],
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"html": "<a href=\"https:\/\/www.getkirby.com\" target=\"_blank\" rel=\"noopener noreferrer\">Kirby CMS<\/a>",
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"html": "<a href=\"http:\/\/www.lands-concepts.com\/green-hosting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lands Green Hosting<\/a>",
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],
"impact": null,
"html": "<a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/websitecarbon.com\">Website Carbon<\/a>",
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"html": "<ul class=\"services is-text\">",
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},
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},
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"html": "<li class=\"language \">\n <a href=\"https:\/\/www.nystart.earth\/de\" hreflang=\"de\">Deutsch<\/a>\n <\/li>",
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"all": [],
"none": [],
"impact": null,
"html": "<li>We are not collecting any personal data<\/li>",
"target": [
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},
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"all": [],
"none": [],
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"html": "<li>This website aims to be as light and green as possible<\/li>",
"target": [
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},
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"all": [],
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"all": [],
"none": [],
"impact": null,
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"target": [
".flex-direction-column > ul:nth-child(5) > li:nth-child(3)"
]
},
{
"any": [
{
"id": "listitem",
"data": null,
"relatedNodes": [],
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"message": "List item has a <ul>, <ol> or role=\"list\" parent element"
}
],
"all": [],
"none": [],
"impact": null,
"html": "<li>According to <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/websitecarbon.com\">Website Carbon<\/a>, our website emits <span id=\"wcb\"><span id=\"wcb_p\"><span id=\"wcb_g\">0.16g of CO<sub>2<\/sub>\/view<\/span><\/span><span id=\"wcb_2\"> , which is cleaner than 84% of pages tested<\/span><\/span><\/li>",
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}
]
},
{
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"wcag412"
],
"description": "Ensures interactive controls are not nested as they are not always announced by screen readers or can cause focus problems for assistive technologies",
"help": "Interactive controls must not be nested",
"helpUrl": "https:\/\/dequeuniversity.com\/rules\/axe\/4.4\/nested-interactive?application=axeAPI",
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{
"any": [
{
"id": "no-focusable-content",
"data": null,
"relatedNodes": [],
"impact": "serious",
"message": "Element does not have focusable descendants"
}
],
"all": [],
"none": [],
"impact": null,
"html": "<img src=\"..\/..\/assets\/logo\/nystart_new.svg\" class=\"logo\" alt=\"Logo\">",
"target": [
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]
},
{
"any": [
{
"id": "no-focusable-content",
"data": null,
"relatedNodes": [],
"impact": "serious",
"message": "Element does not have focusable descendants"
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],
"all": [],
"none": [],
"impact": null,
"html": "<img src=\"..\/..\/assets\/images\/special\/lucky-cat.jpg\" alt=\"Maneki-neko\" class=\"img-fit-bgr p-2\">",
"target": [
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},
{
"any": [
{
"id": "no-focusable-content",
"data": null,
"relatedNodes": [],
"impact": "serious",
"message": "Element does not have focusable descendants"
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],
"all": [],
"none": [],
"impact": null,
"html": "<img src=\"https:\/\/www.nystart.earth\/media\/pages\/home\/823caf718d-1651173930\/circular-economy-en.jpg\" class=\"img-fit\">",
"target": [
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},
{
"any": [
{
"id": "no-focusable-content",
"data": null,
"relatedNodes": [],
"impact": "serious",
"message": "Element does not have focusable descendants"
}
],
"all": [],
"none": [],
"impact": null,
"html": "<img src=\"..\/..\/assets\/images\/typo\/lean.svg\" class=\"overlay\" alt=\"lean\">",
"target": [
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]
},
{
"any": [
{
"id": "no-focusable-content",
"data": null,
"relatedNodes": [],
"impact": "serious",
"message": "Element does not have focusable descendants"
}
],
"all": [],
"none": [],
"impact": null,
"html": "<img src=\"..\/..\/assets\/images\/typo\/green.svg\" class=\"overlay\" alt=\"green\">",
"target": [
"img[alt=\"green\"]"
]
},
{
"any": [
{
"id": "no-focusable-content",
"data": null,
"relatedNodes": [],
"impact": "serious",
"message": "Element does not have focusable descendants"
}
],
"all": [],
"none": [],
"impact": null,
"html": "<img src=\"..\/..\/assets\/images\/typo\/fair.svg\" class=\"overlay\" alt=\"fair\">",
"target": [
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]
},
{
"any": [
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"id": "no-focusable-content",
"data": null,
"relatedNodes": [],
"impact": "serious",
"message": "Element does not have focusable descendants"
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"all": [],
"none": [],
"impact": null,
"html": "<img src=\"..\/..\/assets\/images\/typo\/together.svg\" class=\"overlay\" alt=\"together\">",
"target": [
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]
},
{
"any": [
{
"id": "no-focusable-content",
"data": null,
"relatedNodes": [],
"impact": "serious",
"message": "Element does not have focusable descendants"
}
],
"all": [],
"none": [],
"impact": null,
"html": "<img src=\"..\/..\/assets\/logo\/nystart-20.svg\" class=\"footer-logo\" alt=\"Logo\">",
"target": [
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]
}
]
},
{
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"tags": [
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"wcag2a",
"wcag211"
],
"description": "Ensure elements that have scrollable content are accessible by keyboard",
"help": "Scrollable region must have keyboard access",
"helpUrl": "https:\/\/dequeuniversity.com\/rules\/axe\/4.4\/scrollable-region-focusable?application=axeAPI",
"nodes": [
{
"any": [
{
"id": "focusable-content",
"data": null,
"relatedNodes": [],
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"message": "Element contains focusable elements"
}
],
"all": [],
"none": [],
"impact": null,
"html": "<html lang=\"en\">",
"target": [
"html"
]
}
]
}
],
"incomplete": [
{
"id": "color-contrast",
"impact": "serious",
"tags": [
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"wcag2aa",
"wcag143"
],
"description": "Ensures the contrast between foreground and background colors meets WCAG 2 AA contrast ratio thresholds",
"help": "Elements must have sufficient color contrast",
"helpUrl": "https:\/\/dequeuniversity.com\/rules\/axe\/4.4\/color-contrast?application=axeAPI",
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{
"any": [
{
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"data": {
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"contrastRatio": 0,
"fontSize": "13.5pt (18px)",
"fontWeight": "normal",
"messageKey": "elmPartiallyObscured",
"expectedContrastRatio": "4.5:1"
},
"relatedNodes": [
{
"html": "<li><a href=\"#start\">Back to Top<\/a><\/li>",
"target": [
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},
{
"html": "<div id=\"sidebarMenu\">",
"target": [
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]
},
{
"html": "<html lang=\"en\">",
"target": [
"html"
]
}
],
"impact": "serious",
"message": "Element's background color could not be determined because it's partially obscured by another element"
}
],
"all": [],
"none": [],
"impact": "serious",
"html": "<a href=\"#start\">Back to Top<\/a>",
"target": [
"a[href$=\"#start\"]"
],
"failureSummary": "Fix any of the following:\n Element's background color could not be determined because it's partially obscured by another element"
},
{
"any": [
{
"id": "color-contrast",
"data": {
"fgColor": "#ffffff",
"contrastRatio": 0,
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"fontWeight": "normal",
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"expectedContrastRatio": "4.5:1"
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"relatedNodes": [
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{
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"target": [
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]
},
{
"html": "<html lang=\"en\">",
"target": [
"html"
]
}
],
"impact": "serious",
"message": "Element's background color could not be determined because it's partially obscured by another element"
}
],
"all": [],
"none": [],
"impact": "serious",
"html": "<a href=\"#purpose\">Purpose<\/a>",
"target": [
"a[href$=\"#purpose\"]"
],
"failureSummary": "Fix any of the following:\n Element's background color could not be determined because it's partially obscured by another element"
},
{
"any": [
{
"id": "color-contrast",
"data": {
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"fontSize": "13.5pt (18px)",
"fontWeight": "normal",
"messageKey": "elmPartiallyObscured",
"expectedContrastRatio": "4.5:1"
},
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{
"html": "<li><a href=\"#services\">Services<\/a><\/li>",
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{
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{
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}
],
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"message": "Element's background color could not be determined because it's partially obscured by another element"
}
],
"all": [],
"none": [],
"impact": "serious",
"html": "<a href=\"#services\">Services<\/a>",
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"failureSummary": "Fix any of the following:\n Element's background color could not be determined because it's partially obscured by another element"
},
{
"any": [
{
"id": "color-contrast",
"data": {
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"fontWeight": "normal",
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"expectedContrastRatio": "4.5:1"
},
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{
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"target": [
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]
},
{
"html": "<html lang=\"en\">",
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]
}
],
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"message": "Element's background color could not be determined because it's partially obscured by another element"
}
],
"all": [],
"none": [],
"impact": "serious",
"html": "<a href=\"#about\">About<\/a>",
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"failureSummary": "Fix any of the following:\n Element's background color could not be determined because it's partially obscured by another element"
},
{
"any": [
{
"id": "color-contrast",
"data": {
"fgColor": "#ffffff",
"contrastRatio": 0,
"fontSize": "13.5pt (18px)",
"fontWeight": "normal",
"messageKey": "elmPartiallyObscured",
"expectedContrastRatio": "4.5:1"
},
"relatedNodes": [
{
"html": "<li><a href=\"#contact\">Contact<\/a><\/li>",
"target": [
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{
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"target": [
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]
},
{
"html": "<html lang=\"en\">",
"target": [
"html"
]
}
],
"impact": "serious",
"message": "Element's background color could not be determined because it's partially obscured by another element"
}
],
"all": [],
"none": [],
"impact": "serious",
"html": "<a href=\"#contact\">Contact<\/a>",
"target": [
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],
"failureSummary": "Fix any of the following:\n Element's background color could not be determined because it's partially obscured by another element"
},
{
"any": [
{
"id": "color-contrast",
"data": {
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"contrastRatio": 0,
"fontSize": "13.5pt (18px)",
"fontWeight": "normal",
"messageKey": "elmPartiallyObscured",
"expectedContrastRatio": "4.5:1"
},
"relatedNodes": [
{
"html": "<li class=\"language \">\n <a href=\"https:\/\/www.nystart.earth\/de\" hreflang=\"de\">Deutsch<\/a>\n <\/li>",
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]
},
{
"html": "<div id=\"sidebarMenu\">",
"target": [
"#sidebarMenu"
]
},
{
"html": "<html lang=\"en\">",
"target": [
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}
],
"impact": "serious",
"message": "Element's background color could not be determined because it's partially obscured by another element"
}
],
"all": [],
"none": [],
"impact": "serious",
"html": "<a href=\"https:\/\/www.nystart.earth\/de\" hreflang=\"de\">Deutsch<\/a>",
"target": [
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"failureSummary": "Fix any of the following:\n Element's background color could not be determined because it's partially obscured by another element"
},
{
"any": [
{
"id": "color-contrast",
"data": {
"fgColor": "#ffffff",
"contrastRatio": 0,
"fontSize": "37.8pt (50.4px)",
"fontWeight": "normal",
"messageKey": "bgImage",
"expectedContrastRatio": "3:1"
},
"relatedNodes": [
{
"html": "<grid-item class=\"is-fullscreen\" id=\"start\" style=\"background:url(https:\/\/source.unsplash.com\/sp-p7uuT0tw) center\/cover\">",
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"message": "Element's background color could not be determined due to a background image"
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"all": [],
"none": [],
"impact": "serious",
"html": "<p class=\"is-tagline has-text-white has-text-center\">Doing the same with less<\/p>",
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"failureSummary": "Fix any of the following:\n Element's background color could not be determined due to a background image"
},
{
"any": [
{
"id": "color-contrast",
"data": {
"fgColor": "#000000",
"contrastRatio": 0,
"fontSize": "55.2pt (73.6px)",
"fontWeight": "normal",
"messageKey": "bgGradient",
"expectedContrastRatio": "3:1"
},
"relatedNodes": [
{
"html": "<div id=\"banner\"> <\/div>",
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],
"impact": "serious",
"message": "Element's background color could not be determined due to a background gradient"
}
],
"all": [],
"none": [],
"impact": "serious",
"html": "<blockquote class=\"statement twinmarker\">Don\u2019t think of sustainability as a limitation, think of it as possibilities!<\/blockquote>",
"target": [
".center:nth-child(3) > .one-col > .statement-wrapper.p-2 > blockquote"
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"failureSummary": "Fix any of the following:\n Element's background color could not be determined due to a background gradient"
},
{
"any": [
{
"id": "color-contrast",
"data": {
"fgColor": "#e5ff46",
"contrastRatio": 0,
"fontSize": "80.0pt (106.6px)",
"fontWeight": "normal",
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"message": "Element's background color could not be determined because it is overlapped by another element"
}
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"all": [],
"none": [],
"impact": "serious",
"html": "<div class=\"is-headline has-text-right\">Purpose<\/div>",
"target": [
".has-text-right.is-headline"
],
"failureSummary": "Fix any of the following:\n Element's background color could not be determined because it is overlapped by another element"
},
{
"any": [
{
"id": "color-contrast",
"data": {
"fgColor": "#000000",
"contrastRatio": 0,
"fontSize": "18.9pt (25.2px)",
"fontWeight": "normal",
"messageKey": "bgOverlap",
"expectedContrastRatio": "3:1"
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"relatedNodes": [],
"impact": "serious",
"message": "Element's background color could not be determined because it is overlapped by another element"
}
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"all": [],
"none": [],
"impact": "serious",
"html": "<p class=\"is-text has-text-right has-text-weight-light\">",
"target": [
".has-text-right:nth-child(3)"
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"failureSummary": "Fix any of the following:\n Element's background color could not be determined because it is overlapped by another element"
},
{
"any": [
{
"id": "color-contrast",
"data": {
"fgColor": "#000000",
"contrastRatio": 0,
"fontSize": "55.2pt (73.6px)",
"fontWeight": "normal",
"messageKey": "bgGradient",
"expectedContrastRatio": "3:1"
},
"relatedNodes": [
{
"html": "<div id=\"banner2\"> <\/div>",
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}
],
"impact": "serious",
"message": "Element's background color could not be determined due to a background gradient"
}
],
"all": [],
"none": [],
"impact": "serious",
"html": "<blockquote class=\"statement twinmarker\">We are going to be transparent about our environmental, social, and governance practices and we will help others doing the same.<\/blockquote>",
"target": [
".center:nth-child(5) > .one-col > .statement-wrapper.p-2 > blockquote"
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"failureSummary": "Fix any of the following:\n Element's background color could not be determined due to a background gradient"
},
{
"any": [
{
"id": "color-contrast",
"data": {
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"fontSize": "66.0pt (88px)",
"fontWeight": "normal",
"messageKey": "bgImage",
"expectedContrastRatio": "3:1"
},
"relatedNodes": [
{
"html": "<grid-item class=\"fill\" style=\"background:url(https:\/\/source.unsplash.com\/vNn1keAlIMk) center\/cover\">",
"target": [
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}
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"impact": "serious",
"message": "Element's background color could not be determined due to a background image"
}
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"all": [],
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"impact": "serious",
"html": "<div class=\"overlay-text has-text-center twinmarker\">Let's make it<br><img src=\"..\/..\/assets\/images\/typo\/lean.svg\" class=\"overlay\" alt=\"lean\"><br><\/div>",
"target": [
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"failureSummary": "Fix any of the following:\n Element's background color could not be determined due to a background image"
},
{
"any": [
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"id": "color-contrast",
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"relatedNodes": [
{
"html": "<grid-item class=\"fill\" style=\"background:url(https:\/\/source.unsplash.com\/K4XQP1QUsDM) center\/cover\">",
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"html": "<div class=\"overlay-text has-text-center twinmarker\">Let's make it<br><img src=\"..\/..\/assets\/images\/typo\/green.svg\" class=\"overlay\" alt=\"green\"><br><\/div>",
"target": [
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"failureSummary": "Fix any of the following:\n Element's background color could not be determined due to a background image"
},
{
"any": [
{
"id": "color-contrast",
"data": {
"fgColor": "#e5ff46",
"contrastRatio": 0,
"fontSize": "66.0pt (88px)",
"fontWeight": "normal",
"messageKey": "bgImage",
"expectedContrastRatio": "3:1"
},
"relatedNodes": [
{
"html": "<grid-item class=\"fill\" style=\"background:url(https:\/\/www.nystart.earth\/media\/pages\/home\/ac022b07a2-1651655209\/alexander-dummer-as4duj2j7r4-unsplash.jpg) center\/cover\">",
"target": [
".fill:nth-child(11)"
]
}
],
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"rendered-html": "<html lang=\"en\"><head>\n\n <!-- Required meta tags -->\n <meta charset=\"utf-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, viewport-fit=cover\">\n\n <!-- CSS -->\n <link href=\"..\/..\/assets\/css\/sanitize.css\" rel=\"stylesheet\">\n <link href=\"..\/..\/assets\/css\/custom.css\" rel=\"stylesheet\">\n\n <!-- Plugins -->\n \n\n\n<style itemscope=\"\" itemtype=\"https:\/\/schema.org\/WebSite\" itemref=\"schema_name schema_description schema_image\">\/* inner styles set by WPT to match CSSOM *\/<\/style>\n\n\n <title>NYSTART | sustainable content production and management<\/title>\n <meta id=\"schema_name\" itemprop=\"name\" content=\"NYSTART | sustainable content production and management\">\n\n\n<meta name=\"description\" content=\"Experts in sustainable media asset production, media asset managment, green consulting and ESG reporting\">\n<meta id=\"schema_description\" itemprop=\"description\" content=\"Experts in sustainable media asset production, media asset managment, green consulting and ESG reporting\">\n\n\n <link rel=\"canonical\" href=\"https:\/\/www.nystart.earth\/en\">\n\n\n <link rel=\"alternate\" hreflang=\"de\" href=\"https:\/\/www.nystart.earth\/de\">\n <link rel=\"alternate\" hreflang=\"en\" href=\"https:\/\/www.nystart.earth\/en\">\n <link rel=\"alternate\" hreflang=\"x-default\" href=\"https:\/\/www.nystart.earth\/en\">\n\n\n\n\n<meta name=\"author\" content=\"Nystart GmbH\">\n\n\n<meta name=\"date\" content=\"2022-10-06\">\n\n\n<meta property=\"og:title\" content=\"Sustainable media asset production and managment\">\n\n<meta property=\"og:description\" content=\"We are creative professionals with years of experience in campaign development and media production on a mission to make marketing more sustainable.\">\n\n <meta property=\"og:image\" content=\"https:\/\/www.nystart.earth\/media\/pages\/home\/ff30fc42d7-1651154443\/nystart-og-header-1200x630-crop-1-q80.jpg\">\n <meta property=\"og:image:width\" content=\"1200\">\n <meta property=\"og:image:height\" content=\"630\">\n\n<meta property=\"og:site_name\" content=\"Nystart.earth\">\n\n<meta property=\"og:url\" content=\"https:\/\/nystart.earth\">\n\n<meta property=\"og:type\" content=\"website\">\n\n\n\n\n <meta property=\"og:locale\" content=\"en_US\">\n <meta property=\"og:locale:alternate\" content=\"de_DE\">\n \n\n\n\n<meta name=\"twitter:card\" content=\"summary_large_image\">\n\n<meta name=\"twitter:title\" content=\"NYSTART | sustainable content production and management\">\n\n<meta name=\"twitter:description\" content=\"Experts in sustainable media asset production, media asset managment, green consulting and ESG reporting\">\n\n <meta name=\"twitter:image\" content=\"https:\/\/www.nystart.earth\/media\/pages\/home\/ff30fc42d7-1651154443\/nystart-og-header-1200x675-crop-1-q80.jpg\">\n\n<meta name=\"twitter:site\" content=\"\">\n\n<meta name=\"twitter:creator\" content=\"\">\n \n\n<meta name=\"robots\" content=\"\">\n <link rel=\"icon\" type=\"image\/svg+xml\" href=\"https:\/\/www.nystart.earth\/en\/favicon.svg\">\n<link rel=\"mask-icon\" sizes=\"any\" href=\"https:\/\/www.nystart.earth\/en\/favicon.svg\" color=\"#E5FF46\">\n <!-- Plausible -->\n\n <!-- <script defer data-domain=\"nystart.earth\" src=\"https:\/\/plausible.io\/js\/plausible.js\"><\/script> -->\n\n <!-- Website Carbon -->\n <script src=\"..\/..\/assets\/js\/b.js\" defer=\"\"><\/script>\n<style>\/* inner styles set by WPT to match CSSOM *\/@media screen and (min-width: 1024px) {\n .container > .navbar .navbar-brand, .navbar > .container .navbar-brand { margin-left: 0px; }\n}<\/style><\/head>\n<body>\n<div class=\"header\"><\/div>\n<input type=\"checkbox\" class=\"openSidebarMenu\" id=\"openSidebarMenu\">\n<label for=\"openSidebarMenu\" class=\"sidebarIconToggle\">\n <div class=\"spinner diagonal part-1\"><\/div>\n <div class=\"spinner horizontal\"><\/div>\n <div class=\"spinner diagonal part-2\"><\/div>\n<\/label>\n<div id=\"sidebarMenu\">\n <ul class=\"sidebarMenuInner\">\n <li><a href=\"#start\">Back to Top<\/a><\/li>\n <li><a href=\"#purpose\">Purpose<\/a><\/li>\n <li><a href=\"#services\">Services<\/a><\/li>\n <li><a href=\"#about\">About<\/a><\/li>\n <li><a href=\"#contact\">Contact<\/a><\/li>\n \n <li class=\"language \">\n <a href=\"https:\/\/www.nystart.earth\/de\" hreflang=\"de\">Deutsch<\/a>\n <\/li>\n \n <li class=\"language active\">\n <a href=\"https:\/\/www.nystart.earth\/en\" hreflang=\"en\">English<\/a>\n <\/li>\n <\/ul>\n<\/div><grid-container>\n<grid-item class=\"is-fullscreen\" id=\"start\" style=\"background:url(https:\/\/source.unsplash.com\/sp-p7uuT0tw) center\/cover\">\n<div class=\"one-col is-flex is-flex-direction-column is-h100 is-justify-center\">\n<div class=\"is-flex is-flex-direction-column is-center-aligned\">\n<img src=\"..\/..\/assets\/logo\/nystart_new.svg\" class=\"logo\" alt=\"Logo\">\n<h1 class=\"hidden\">Sustainable Marketing Assets, Green Content Production and Management<\/h1>\n<p class=\"is-tagline has-text-white has-text-center\">Doing the same with less<\/p>\n<div class=\"arrow-position\">\n<div class=\"arrow-wrapper\">\n <svg class=\"arrows\">\n <path class=\"a1\" d=\"M0 0 L30 32 L60 0\"><\/path>\n <path class=\"a2\" d=\"M0 20 L30 52 L60 20\"><\/path>\n <path class=\"a3\" d=\"M0 40 L30 72 L60 40\"><\/path>\n <\/svg>\n<\/div> <\/div>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"warum\">\n<div class=\"one-col\">\n<div class=\"is-z5 is-flex is-flex-direction-column is-justify-center p-4\">\n<div class=\"is-headline has-text-left\">Why<\/div>\n<h2 class=\"hidden\">For a more sustainable Marketing asset production<\/h2>\n<p class=\"is-text has-text-weight-light\">We cannot sustain our Earth\u2019s ecosystems if we continue as we are. If harmful processes are maintained unchanged, it is likely that we will run out of fossil fuels, a huge number of animal species will become extinct and the atmosphere will be irreparably damaged.<br>\n<br>\nTo prevent this, we must be socially responsible and focus on environmental protection and dynamic balance in human and natural systems! This includes responsible consumption, responsible production and the goal of achieving more with less resources.<\/p>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"center\">\n<div id=\"banner\"> <\/div>\n<div class=\"one-col\">\n<div class=\"statement-wrapper p-2\">\n<blockquote class=\"statement twinmarker\">Don\u2019t think of sustainability as a limitation, think of it as possibilities!<\/blockquote>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item id=\"purpose\">\n<div class=\"one-col\">\n<div class=\"is-z5 is-flex is-flex-direction-column is-justify-center p-4\">\n<div class=\"is-headline has-text-right\">Purpose<\/div>\n<h2 class=\"hidden\">Eliminating environmental impact and social injustice<\/h2>\n<p class=\"is-text has-text-right has-text-weight-light\">The service we provide is helping companies to reduce the ecological and ethical footprint of their marketing assets, by creating valuable insights and solutions that makes anybody feel capable to contribute in efforts to reduce our environmental impact and social injustice.<\/p>\n<\/div>\n<\/div>\n<div class=\"bgr-image is-flex is-right-aligned is-center-aligned\">\n<div>\n<img src=\"..\/..\/assets\/images\/special\/lucky-cat.jpg\" alt=\"Maneki-neko\" class=\"img-fit-bgr p-2\">\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"center\">\n<div id=\"banner2\"> <\/div>\n<div class=\"one-col\">\n<div class=\"statement-wrapper p-2\">\n<blockquote class=\"statement twinmarker\">We are going to be transparent about our environmental, social, and governance practices and we will help others doing the same.<\/blockquote>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\" id=\"services\">\n<div class=\"is-z5 is-flex is-flex-direction-column is-justify-center p-4\">\n<div class=\"is-headline has-text-left\">How<\/div>\n<h2 class=\"hidden\">Fostering transparency, effectivity, intensification of use, reuse, upcycling and recycling<\/h2>\n<p class=\"is-text has-text-left has-text-weight-light\">In contrast to the linear economic model and its take-make-waste principle, which is in obvious contradiction to planetary boundaries and the idea of sustainability, a circular economy focuses on optimizing the functionality of products and materials, maintaining this functionality for as long as possible, and minimizing the production of waste and residues. As of today, the vast majority of media asset is produced linear. Therefore, we thought it is time to make a circle out of the line by means of transparent planning and design, effective production, intensification of use, reuse, upcycling and recycling.<\/p>\n<\/div>\n<div class=\"is-flex is-justify-center px-4 pt-0\">\n<div class=\"is-100\">\n<img src=\"https:\/\/www.nystart.earth\/media\/pages\/home\/823caf718d-1651173930\/circular-economy-en.jpg\" class=\"img-fit\">\n<\/div>\n<\/div>\n<div class=\"is-z5 is-flex is-flex-direction-column is-justify-center p-4\">\n<p class=\"is-text has-text-left has-text-weight-light\">The special thing about a circle is that at its end, you are back at the beginning. A good opportunity to think about what you could improve and apply this before the next round. This is called \u201cContinuous Improvement Cycle\u201d, a central component of the LEAN principle. Therefore, it was the logical next step to combine the circular economy and LEAN.<br>\n<br>\nFor many companies, the majority of their greenhouse gas (GHG) emissions and cost reduction opportunities lie outside their own operations. Our approach makes the so called Scope 3 Emission accessible and thus enables transparency and improved cooperation between you and your suppliers.<br>\n<br>\nOur scope of expertise is covering the following services:<\/p>\n<ul class=\"services is-text\">\n<li><h3 class=\"is-text has-text-left has-text-weight-light\">We help you to identify savings potentials<\/h3><\/li>\n<li><h3 class=\"is-text has-text-left has-text-weight-light\">We empower you to act more sustainably and achieve your self-set climate goals<\/h3><\/li>\n<li><h3 class=\"is-text has-text-left has-text-weight-light\">We help you decarbonize your supply chain<\/h3><\/li>\n<li><h3 class=\"is-text has-text-left has-text-weight-light\">We support you in the planning and implementation of sustainable content productions<\/h3><\/li>\n<li><h3 class=\"is-text has-text-left has-text-weight-light\">We produce sustainable marketing content for you<\/h3><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"fill\" style=\"background:url(https:\/\/source.unsplash.com\/vNn1keAlIMk) center\/cover\">\n<div class=\"one-col is-flex is-flex-direction-column is-center-aligned is-justify-center\">\n<div class=\"overlay-text has-text-center twinmarker\">Let's make it<br><img src=\"..\/..\/assets\/images\/typo\/lean.svg\" class=\"overlay\" alt=\"lean\"><br><\/div>\n<h2 class=\"hidden\">Better collaboration along the value chain and supply chain<\/h2>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\">\n<div class=\"is-flex is-flex-direction-column p-4\">\n<p class=\"is-text has-text-left has-text-weight-light\">The departments in companies are primarily focused on their own work without taking into account the planning of the other departments. As a result, synergy potentials are not used and resources are wasted through redundant processes.<br>\n<br>\nWe believe that the application of Lean has the greatest potential to solve this problem. To achieve this, each individual is encouraged to think more deeply about his or her tasks, collaborate across departmental and functional boundaries, take more responsibility, and propose innovative solutions that continuously improve the value of the product for the customer or minimizes the waste of resources. It is about understanding the purpose of an activity in the value chain and the need for better collaboration with upstream and downstream activities.<\/p>\n<div class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is what we do<\/div>\n<ul class=\"services is-text\">\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Optimization of media asset requirements through consolidation of campaign and communication planning<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Synchronization of media asset requirements with inventory and production<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Analysis of value creation activities and optimization of the value chain<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Design of processes along the value chain<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Resource planning for productions<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Implementation of lean production methods in photo and video productions<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Support and supervision of photo and video productions (Lean Consulting)<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Documentation, comminication and implementation of learnings<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Development and implementation of sustainable content management<\/h4><\/li>\n<\/ul>\n<div class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is in it for you<\/div>\n<ul class=\"services is-text\">\n<li>Increasing productivity and cost savings<\/li>\n<li>Less waste<\/li>\n<li>More effective use of resources<\/li>\n<li>Improved collaboration<\/li>\n<li>More motivated employees<\/li>\n<li>Rising value of media assets<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"fill\" style=\"background:url(https:\/\/source.unsplash.com\/K4XQP1QUsDM) center\/cover\">\n<div class=\"one-col is-flex is-flex-direction-column is-center-aligned is-justify-center\">\n<div class=\"overlay-text has-text-center twinmarker\">Let's make it<br><img src=\"..\/..\/assets\/images\/typo\/green.svg\" class=\"overlay\" alt=\"green\"><br><\/div>\n<h2 class=\"hidden\">Sustainable Production to cut greenhouse gas emissions and Co2 Footprint of media asset productions<\/h2>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\">\n<div class=\"is-flex is-flex-direction-column p-4\">\n<p class=\"is-text has-text-left has-text-weight-light\">Do local campaigns need international models in foreign places? Is it really necessary to take a German car to the other side of the world to explain to Germans what \u201cpure driving pleasure\u201d means? We believe it is possible to achieve the same goal with fewer emissions.<br>\n<br>\nThat\u2019s why we have developed a Sustainable Production Guideline (SPG) that applies the United Nations\u2019 17 Sustainable Development Goals (SDGs) to media asset productions.<br>\n<br>\nWe are helping our clients to produce their media assets in a way that is more environmentally friendly and free from social injustice. We assess, evaluate and review all key suppliers involved in production to ensure sustainability at all levels.<br>\n<br>\nThe implementation of the Sustainable Production Guideline is at the heart of our activities.<\/p>\n<div class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is what we do<\/div>\n<ul class=\"services is-text\">\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Calculation of planned emissions (CO2 balance forecast)<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Optimization of the use of resources through the analysis and revision of production concepts<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Development of requirement profiles for suppliers<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Screening, selection and briefing of suppliers<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Planning and realization of photo and video productions on the basis of the Sustainable Production Guideline (SPG)<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Development of requirement profiles for suppliers<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Measurement and evaluation of the actual emissions generated<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Benchmarking against the forecast, previous productions or the market<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Elaboration of suitable compensation options for unavoidable emissions<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Support for ESG reporting and certification of productions<\/h4><\/li>\n<\/ul>\n<div class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is in it for you<\/div>\n<ul class=\"services is-text\">\n<li>Improved brand image and resulting competitive advantage<\/li>\n<li>Cost savings<\/li>\n<li>Improved ability to adapt to new regulatory requirements<\/li>\n<li>Increasing attractiveness for employees, applicants and investors<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"fill\" style=\"background:url(https:\/\/www.nystart.earth\/media\/pages\/home\/ac022b07a2-1651655209\/alexander-dummer-as4duj2j7r4-unsplash.jpg) center\/cover\">\n<div class=\"one-col is-flex is-flex-direction-column is-center-aligned is-justify-center\">\n<div class=\"overlay-text has-text-center twinmarker\">Let's make it<br><img src=\"..\/..\/assets\/images\/typo\/fair.svg\" class=\"overlay\" alt=\"fair\"><br><\/div>\n<h2 class=\"hidden\">Transparency and equal opportunity<\/h2>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\">\n<div class=\"is-flex is-flex-direction-column p-4\">\n<p class=\"is-text has-text-left has-text-weight-light\">Sustainability doesn\u2019t work without transparency, and responsibility doesn\u2019t stop at our doorstep. But the striving for transparency is often countered by the fear of losing intellectual property, competitive advantages or to being exposed to criticism. The same applies to the upstream supply chain, which was not designed to be transparent either. And finally, the ROI for investing in transparency does not always satisfy near-term requirements.<\/p>\n<div class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is what we do<\/div>\n<ul class=\"services is-text\">\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Development and implementation of measures to prevent Anti-social behaviour<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to prevent corruption and bribery<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to comply with the Antimonopoly Act<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to comply with antitrust and competition laws<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to comply with and respect intelectual property rights<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to comply with the Modern Slavery Act<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to ensure the health, safety and wellbeing of employees, contractors and partners<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to foster equal opportunity<\/h4><\/li>\n<\/ul>\n<span class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is in it for you<\/span>\n<ul class=\"services is-text\">\n<li>Brand love<\/li>\n<li>Fewer points of attack for critics, less risks for \"shitstorms\"<\/li>\n<li>Improved ability to adapt to new regulatory requirements<\/li>\n<li>Increasing attractiveness for employees, applicants and investors<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"fill\" id=\"about\" style=\"background:url(https:\/\/source.unsplash.com\/za1Blqqbslw) center\/cover\">\n<div class=\"one-col is-flex is-flex-direction-column is-center-aligned is-justify-center\">\n<div class=\"overlay-text has-text-center twinmarker\">Let's make it <br><img src=\"..\/..\/assets\/images\/typo\/together.svg\" class=\"overlay\" alt=\"together\"><br><\/div>\n<h2 class=\"hidden\"><\/h2>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\">\n<div class=\"is-z5 is-flex is-flex-direction-column is-justify-center p-4\">\n<p class=\"is-text has-text-left has-text-weight-light\">Why should anyone find a better solution than the person who faces the problem every day? We believe that the best solution to your challenge is to be found within your own ranks. Sometimes you don\u2019t see it, sometimes you don\u2019t trust your own abilities, sometimes time doesn\u2019t allow it, sometimes it\u2019s the rules, sometimes it\u2019s routine or lack of support. And that\u2019s where we come in. We\u2019re at your side when you want to challenge the status quo, break down silos, or make the impossible possible. We\u2019re your experts, your supporters, the critical voice and the kick in the butt. We are creative professionals with years of experience in campaign development and media production who want to work with you to make marketing more sustainable.<\/p>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\">\n<div class=\"statement-wrapper p-4484\">\n<blockquote class=\"statement twinmarker\">Since we are part of the problem, we are also perfectly qualified to be part of the solution.<\/blockquote>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"ci\" id=\"contact\">\n<div class=\"one-col\">\n<div class=\"is-flex is-flex-direction-row is-flex-1 p-4\">\n <div class=\"is-half-width is-top-aligned is-flex-direction-column\">\n <img src=\"..\/..\/assets\/logo\/nystart-20.svg\" class=\"footer-logo\" alt=\"Logo\">\n <div class=\"is-flex is-flex-direction-column imprint\">\n <div class=\"bold py-1\">Nystart GmbH<\/div>\n <div>Managing Director: Silja Ehrke<\/div>\n <div>Handelsregister: Amtsgericht Hamburg<\/div>\n <div>Handelsregisternr.: HRB 175584<\/div>\n <!-- <div>USt.-Identifikationsnr.: DE 0000000<\/div> -->\n <\/div>\n <\/div>\n <div class=\"is-half-width is-top-aligned is-rtl\">\n <div class=\"address\">\n <div>Friedensallee 128<\/div>\n <div>D-22763 Hamburg<\/div>\n <div>Germany<\/div>\n <div><a href=\"tel:+49 40 67555151\">+49 (0)40 67555151<\/a><\/div>\n <div><a href=\"mailto:[email protected]\">[email protected]<\/a><\/div>\n <div>\n <\/div>\n <div><a href=\"https:\/\/www.linkedin.com\/company\/nystart-gmbh\/\" target=\"_blank\" rel=\"noopener noreferrer\">Linkedin<\/a><\/div>\n <div><a href=\"https:\/\/instagram.com\/nystart_hamburg\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a><\/div>\n <\/div>\n <\/div>\n<\/div>\n<div>\n <div class=\"flex-direction-column credits p-4\">\n <span class=\"bold\">We respect your privacy<\/span> \n <ul>\n <li>We don\u2019t use cookies<\/li>\n <li>We don't track the behaviour of website visitors<\/li>\n <li>We are not collecting any personal data<\/li>\n <\/ul>\n <p>\n <\/p>\n <span class=\"bold\">We care about our digital carbon footprint<\/span>\n <ul>\n <li>This website aims to be as light and green as possible<\/li>\n <li>Pure HTML and CSS, no frameworks, powered by <a href=\"https:\/\/www.getkirby.com\" target=\"_blank\" rel=\"noopener noreferrer\">Kirby CMS<\/a><\/li>\n <li>Hosted by <a href=\"http:\/\/www.lands-concepts.com\/green-hosting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lands Green Hosting<\/a>, using 100% renewable energy<\/li>\n <li>According to <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/websitecarbon.com\">Website Carbon<\/a>, our website emits <span id=\"wcb\"><span id=\"wcb_p\"><span id=\"wcb_g\">0.16g of CO<sub>2<\/sub>\/view<\/span><\/span><span id=\"wcb_2\"> , which is cleaner than 84% of pages tested<\/span><\/span><\/li> \n <\/ul>\n <\/div>\n<\/div><\/div>\n<\/grid-item>\n<\/grid-container>\n<\/body><\/html>",
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"#about"
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},
{
"any": [
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"message": "Document has no static elements that share the same id attribute"
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],
"all": [],
"none": [],
"impact": null,
"html": "<grid-item class=\"ci\" id=\"contact\">",
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"#contact"
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},
{
"any": [
{
"id": "duplicate-id",
"data": "wcb",
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}
],
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"impact": null,
"html": "<span id=\"wcb\"><span id=\"wcb_p\"><span id=\"wcb_g\">0.16g of CO<sub>2<\/sub>\/view<\/span><\/span><span id=\"wcb_2\"> , which is cleaner than 84% of pages tested<\/span><\/span>",
"target": [
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{
"any": [
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],
"all": [],
"none": [],
"impact": null,
"html": "<span id=\"wcb_p\"><span id=\"wcb_g\">0.16g of CO<sub>2<\/sub>\/view<\/span><\/span>",
"target": [
"#wcb_p"
]
},
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"any": [
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"id": "duplicate-id",
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],
"all": [],
"none": [],
"impact": null,
"html": "<span id=\"wcb_g\">0.16g of CO<sub>2<\/sub>\/view<\/span>",
"target": [
"#wcb_g"
]
},
{
"any": [
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{
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"html": "<html lang=\"en\">",
"target": [
"html"
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{
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{
"id": "image-alt",
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],
"all": [],
"none": [
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"id": "alt-space-value",
"data": null,
"relatedNodes": [],
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"message": "Element has a valid alt attribute value"
}
],
"impact": null,
"html": "<img src=\"..\/..\/assets\/logo\/nystart_new.svg\" class=\"logo\" alt=\"Logo\">",
"target": [
".logo"
]
},
{
"any": [
{
"id": "has-alt",
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"impact": "critical",
"message": "Element has an alt attribute"
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"none": [
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"relatedNodes": [],
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"message": "Element has a valid alt attribute value"
}
],
"impact": null,
"html": "<img src=\"..\/..\/assets\/images\/special\/lucky-cat.jpg\" alt=\"Maneki-neko\" class=\"img-fit-bgr p-2\">",
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".img-fit-bgr"
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},
{
"any": [
{
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"relatedNodes": [],
"impact": "critical",
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],
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"message": "Element has a valid alt attribute value"
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],
"impact": null,
"html": "<img src=\"..\/..\/assets\/images\/typo\/lean.svg\" class=\"overlay\" alt=\"lean\">",
"target": [
"img[alt=\"lean\"]"
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},
{
"any": [
{
"id": "has-alt",
"data": null,
"relatedNodes": [],
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}
],
"all": [],
"none": [
{
"id": "alt-space-value",
"data": null,
"relatedNodes": [],
"impact": "critical",
"message": "Element has a valid alt attribute value"
}
],
"impact": null,
"html": "<img src=\"..\/..\/assets\/images\/typo\/green.svg\" class=\"overlay\" alt=\"green\">",
"target": [
"img[alt=\"green\"]"
]
},
{
"any": [
{
"id": "has-alt",
"data": null,
"relatedNodes": [],
"impact": "critical",
"message": "Element has an alt attribute"
}
],
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"none": [
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"relatedNodes": [],
"impact": "critical",
"message": "Element has a valid alt attribute value"
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],
"impact": null,
"html": "<img src=\"..\/..\/assets\/images\/typo\/fair.svg\" class=\"overlay\" alt=\"fair\">",
"target": [
"img[alt=\"fair\"]"
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},
{
"any": [
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"relatedNodes": [],
"impact": "critical",
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"relatedNodes": [],
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"message": "Element has a valid alt attribute value"
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],
"impact": null,
"html": "<img src=\"..\/..\/assets\/images\/typo\/together.svg\" class=\"overlay\" alt=\"together\">",
"target": [
"img[alt=\"together\"]"
]
},
{
"any": [
{
"id": "has-alt",
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"relatedNodes": [],
"impact": "critical",
"message": "Element has an alt attribute"
}
],
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"id": "alt-space-value",
"data": null,
"relatedNodes": [],
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"message": "Element has a valid alt attribute value"
}
],
"impact": null,
"html": "<img src=\"..\/..\/assets\/logo\/nystart-20.svg\" class=\"footer-logo\" alt=\"Logo\">",
"target": [
".footer-logo"
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{
"id": "link-name",
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"section508.22.a",
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],
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"id": "focusable-no-name",
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"html": "<a href=\"#start\">Back to Top<\/a>",
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"any": [
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],
"impact": null,
"html": "<a href=\"#purpose\">Purpose<\/a>",
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},
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"any": [
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],
"impact": null,
"html": "<a href=\"#services\">Services<\/a>",
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"a[href$=\"#services\"]"
]
},
{
"any": [
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"id": "has-visible-text",
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],
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"html": "<a href=\"#about\">About<\/a>",
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"a[href$=\"#about\"]"
]
},
{
"any": [
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"id": "has-visible-text",
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],
"impact": null,
"html": "<a href=\"#contact\">Contact<\/a>",
"target": [
"a[href$=\"#contact\"]"
]
},
{
"any": [
{
"id": "has-visible-text",
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"id": "focusable-no-name",
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],
"impact": null,
"html": "<a href=\"https:\/\/www.nystart.earth\/de\" hreflang=\"de\">Deutsch<\/a>",
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"a[href=\"https:\/\/www.nystart.earth\/de\"][hreflang=\"de\"]"
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},
{
"any": [
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"id": "has-visible-text",
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"id": "focusable-no-name",
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],
"impact": null,
"html": "<a href=\"tel:+49 40 67555151\">+49 (0)40 67555151<\/a>",
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"a[href=\"tel:+49 40 67555151\"]"
]
},
{
"any": [
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"id": "has-visible-text",
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}
],
"all": [],
"none": [
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}
],
"impact": null,
"html": "<a href=\"mailto:[email protected]\">[email protected]<\/a>",
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"a[href=\"mailto:[email protected]\"]"
]
},
{
"any": [
{
"id": "has-visible-text",
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],
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],
"impact": null,
"html": "<a href=\"https:\/\/www.linkedin.com\/company\/nystart-gmbh\/\" target=\"_blank\" rel=\"noopener noreferrer\">Linkedin<\/a>",
"target": [
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]
},
{
"any": [
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],
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}
],
"impact": null,
"html": "<a href=\"https:\/\/instagram.com\/nystart_hamburg\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>",
"target": [
"div:nth-child(8) > a[rel=\"noopener noreferrer\"][target=\"_blank\"]"
]
},
{
"any": [
{
"id": "has-visible-text",
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],
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],
"impact": null,
"html": "<a href=\"https:\/\/www.getkirby.com\" target=\"_blank\" rel=\"noopener noreferrer\">Kirby CMS<\/a>",
"target": [
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},
{
"any": [
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}
],
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],
"impact": null,
"html": "<a href=\"http:\/\/www.lands-concepts.com\/green-hosting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lands Green Hosting<\/a>",
"target": [
"li:nth-child(3) > a[rel=\"noopener noreferrer\"][target=\"_blank\"]"
]
},
{
"any": [
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"id": "has-visible-text",
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],
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}
],
"impact": null,
"html": "<a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/websitecarbon.com\">Website Carbon<\/a>",
"target": [
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}
]
},
{
"id": "list",
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],
"description": "Ensures that lists are structured correctly",
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"all": [],
"none": [
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"relatedNodes": [],
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"message": "List element only has direct children that are allowed inside <li> elements"
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],
"impact": null,
"html": "<ul class=\"sidebarMenuInner\">",
"target": [
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},
{
"any": [],
"all": [],
"none": [
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"id": "only-listitems",
"data": null,
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"impact": "serious",
"message": "List element only has direct children that are allowed inside <li> elements"
}
],
"impact": null,
"html": "<ul class=\"services is-text\">",
"target": [
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},
{
"any": [],
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"none": [
{
"id": "only-listitems",
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"impact": "serious",
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}
],
"impact": null,
"html": "<ul class=\"services is-text\">",
"target": [
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},
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"any": [],
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],
"impact": null,
"html": "<ul class=\"services is-text\">\n<li>Increasing productivity and cost savings<\/li>\n<li>Less waste<\/li>\n<li>More effective use of resources<\/li>\n<li>Improved collaboration<\/li>\n<li>More motivated employees<\/li>\n<li>Rising value of media assets<\/li>\n<\/ul>",
"target": [
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},
{
"any": [],
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}
],
"impact": null,
"html": "<ul class=\"services is-text\">",
"target": [
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},
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"any": [],
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],
"impact": null,
"html": "<ul class=\"services is-text\">\n<li>Improved brand image and resulting competitive advantage<\/li>\n<li>Cost savings<\/li>\n<li>Improved ability to adapt to new regulatory requirements<\/li>\n<li>Increasing attractiveness for employees, applicants and investors<\/li>\n<\/ul>",
"target": [
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},
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}
],
"impact": null,
"html": "<ul class=\"services is-text\">",
"target": [
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},
{
"any": [],
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],
"impact": null,
"html": "<ul class=\"services is-text\">\n<li>Brand love<\/li>\n<li>Fewer points of attack for critics, less risks for \"shitstorms\"<\/li>\n<li>Improved ability to adapt to new regulatory requirements<\/li>\n<li>Increasing attractiveness for employees, applicants and investors<\/li>\n<\/ul>",
"target": [
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},
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"any": [],
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"relatedNodes": [],
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}
],
"impact": null,
"html": "<ul>\n <li>We don\u2019t use cookies<\/li>\n <li>We don't track the behaviour of website visitors<\/li>\n <li>We are not collecting any personal data<\/li>\n <\/ul>",
"target": [
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]
},
{
"any": [],
"all": [],
"none": [
{
"id": "only-listitems",
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"impact": "serious",
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}
],
"impact": null,
"html": "<ul>",
"target": [
".flex-direction-column > ul:nth-child(5)"
]
}
]
},
{
"id": "listitem",
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"tags": [
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"wcag131"
],
"description": "Ensures <li> elements are used semantically",
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"nodes": [
{
"any": [
{
"id": "listitem",
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"relatedNodes": [],
"impact": "serious",
"message": "List item has a <ul>, <ol> or role=\"list\" parent element"
}
],
"all": [],
"none": [],
"impact": null,
"html": "<li><a href=\"#start\">Back to Top<\/a><\/li>",
"target": [
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},
{
"any": [
{
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"impact": "serious",
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],
"all": [],
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"impact": null,
"html": "<li><a href=\"#purpose\">Purpose<\/a><\/li>",
"target": [
".sidebarMenuInner > li:nth-child(2)"
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},
{
"any": [
{
"id": "listitem",
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{
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"all": [],
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},
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"none": [],
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"html": "<html lang=\"en\">",
"target": [
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}
]
}
],
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{
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{
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},
{
"html": "<div id=\"sidebarMenu\">",
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},
{
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{
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"any": [
{
"id": "color-contrast",
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"expectedContrastRatio": "3:1"
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{
"html": "<div id=\"banner\"> <\/div>",
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"all": [],
"none": [],
"impact": "serious",
"html": "<blockquote class=\"statement twinmarker\">Don\u2019t think of sustainability as a limitation, think of it as possibilities!<\/blockquote>",
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{
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"all": [],
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"impact": "serious",
"html": "<div class=\"is-headline has-text-right\">Purpose<\/div>",
"target": [
".has-text-right.is-headline"
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"failureSummary": "Fix any of the following:\n Element's background color could not be determined because it is overlapped by another element"
},
{
"any": [
{
"id": "color-contrast",
"data": {
"fgColor": "#000000",
"contrastRatio": 0,
"fontSize": "18.9pt (25.2px)",
"fontWeight": "normal",
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"html": "<p class=\"is-text has-text-right has-text-weight-light\">",
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},
{
"any": [
{
"id": "color-contrast",
"data": {
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"contrastRatio": 0,
"fontSize": "55.2pt (73.6px)",
"fontWeight": "normal",
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"expectedContrastRatio": "3:1"
},
"relatedNodes": [
{
"html": "<div id=\"banner2\"> <\/div>",
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],
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"all": [],
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"html": "<blockquote class=\"statement twinmarker\">We are going to be transparent about our environmental, social, and governance practices and we will help others doing the same.<\/blockquote>",
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"failureSummary": "Fix any of the following:\n Element's background color could not be determined due to a background gradient"
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{
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{
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"rendered-html": "<html lang=\"en\"><head>\n\n <!-- Required meta tags -->\n <meta charset=\"utf-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, viewport-fit=cover\">\n\n <!-- CSS -->\n <link href=\"..\/..\/assets\/css\/sanitize.css\" rel=\"stylesheet\">\n <link href=\"..\/..\/assets\/css\/custom.css\" rel=\"stylesheet\">\n\n <!-- Plugins -->\n \n\n\n<style itemscope=\"\" itemtype=\"https:\/\/schema.org\/WebSite\" itemref=\"schema_name schema_description schema_image\">\/* inner styles set by WPT to match CSSOM *\/<\/style>\n\n\n <title>NYSTART | sustainable content production and management<\/title>\n <meta id=\"schema_name\" itemprop=\"name\" content=\"NYSTART | sustainable content production and management\">\n\n\n<meta name=\"description\" content=\"Experts in sustainable media asset production, media asset managment, green consulting and ESG reporting\">\n<meta id=\"schema_description\" itemprop=\"description\" content=\"Experts in sustainable media asset production, media asset managment, green consulting and ESG reporting\">\n\n\n <link rel=\"canonical\" href=\"https:\/\/www.nystart.earth\/en\">\n\n\n <link rel=\"alternate\" hreflang=\"de\" href=\"https:\/\/www.nystart.earth\/de\">\n <link rel=\"alternate\" hreflang=\"en\" href=\"https:\/\/www.nystart.earth\/en\">\n <link rel=\"alternate\" hreflang=\"x-default\" href=\"https:\/\/www.nystart.earth\/en\">\n\n\n\n\n<meta name=\"author\" content=\"Nystart GmbH\">\n\n\n<meta name=\"date\" content=\"2022-10-06\">\n\n\n<meta property=\"og:title\" content=\"Sustainable media asset production and managment\">\n\n<meta property=\"og:description\" content=\"We are creative professionals with years of experience in campaign development and media production on a mission to make marketing more sustainable.\">\n\n <meta property=\"og:image\" content=\"https:\/\/www.nystart.earth\/media\/pages\/home\/ff30fc42d7-1651154443\/nystart-og-header-1200x630-crop-1-q80.jpg\">\n <meta property=\"og:image:width\" content=\"1200\">\n <meta property=\"og:image:height\" content=\"630\">\n\n<meta property=\"og:site_name\" content=\"Nystart.earth\">\n\n<meta property=\"og:url\" content=\"https:\/\/nystart.earth\">\n\n<meta property=\"og:type\" content=\"website\">\n\n\n\n\n <meta property=\"og:locale\" content=\"en_US\">\n <meta property=\"og:locale:alternate\" content=\"de_DE\">\n \n\n\n\n<meta name=\"twitter:card\" content=\"summary_large_image\">\n\n<meta name=\"twitter:title\" content=\"NYSTART | sustainable content production and management\">\n\n<meta name=\"twitter:description\" content=\"Experts in sustainable media asset production, media asset managment, green consulting and ESG reporting\">\n\n <meta name=\"twitter:image\" content=\"https:\/\/www.nystart.earth\/media\/pages\/home\/ff30fc42d7-1651154443\/nystart-og-header-1200x675-crop-1-q80.jpg\">\n\n<meta name=\"twitter:site\" content=\"\">\n\n<meta name=\"twitter:creator\" content=\"\">\n \n\n<meta name=\"robots\" content=\"\">\n <link rel=\"icon\" type=\"image\/svg+xml\" href=\"https:\/\/www.nystart.earth\/en\/favicon.svg\">\n<link rel=\"mask-icon\" sizes=\"any\" href=\"https:\/\/www.nystart.earth\/en\/favicon.svg\" color=\"#E5FF46\">\n <!-- Plausible -->\n\n <!-- <script defer data-domain=\"nystart.earth\" src=\"https:\/\/plausible.io\/js\/plausible.js\"><\/script> -->\n\n <!-- Website Carbon -->\n <script src=\"..\/..\/assets\/js\/b.js\" defer=\"\"><\/script>\n<style>\/* inner styles set by WPT to match CSSOM *\/@media screen and (min-width: 1024px) {\n .container > .navbar .navbar-brand, .navbar > .container .navbar-brand { margin-left: 0px; }\n}<\/style><\/head>\n<body>\n<div class=\"header\"><\/div>\n<input type=\"checkbox\" class=\"openSidebarMenu\" id=\"openSidebarMenu\">\n<label for=\"openSidebarMenu\" class=\"sidebarIconToggle\">\n <div class=\"spinner diagonal part-1\"><\/div>\n <div class=\"spinner horizontal\"><\/div>\n <div class=\"spinner diagonal part-2\"><\/div>\n<\/label>\n<div id=\"sidebarMenu\">\n <ul class=\"sidebarMenuInner\">\n <li><a href=\"#start\">Back to Top<\/a><\/li>\n <li><a href=\"#purpose\">Purpose<\/a><\/li>\n <li><a href=\"#services\">Services<\/a><\/li>\n <li><a href=\"#about\">About<\/a><\/li>\n <li><a href=\"#contact\">Contact<\/a><\/li>\n \n <li class=\"language \">\n <a href=\"https:\/\/www.nystart.earth\/de\" hreflang=\"de\">Deutsch<\/a>\n <\/li>\n \n <li class=\"language active\">\n <a href=\"https:\/\/www.nystart.earth\/en\" hreflang=\"en\">English<\/a>\n <\/li>\n <\/ul>\n<\/div><grid-container>\n<grid-item class=\"is-fullscreen\" id=\"start\" style=\"background:url(https:\/\/source.unsplash.com\/sp-p7uuT0tw) center\/cover\">\n<div class=\"one-col is-flex is-flex-direction-column is-h100 is-justify-center\">\n<div class=\"is-flex is-flex-direction-column is-center-aligned\">\n<img src=\"..\/..\/assets\/logo\/nystart_new.svg\" class=\"logo\" alt=\"Logo\">\n<h1 class=\"hidden\">Sustainable Marketing Assets, Green Content Production and Management<\/h1>\n<p class=\"is-tagline has-text-white has-text-center\">Doing the same with less<\/p>\n<div class=\"arrow-position\">\n<div class=\"arrow-wrapper\">\n <svg class=\"arrows\">\n <path class=\"a1\" d=\"M0 0 L30 32 L60 0\"><\/path>\n <path class=\"a2\" d=\"M0 20 L30 52 L60 20\"><\/path>\n <path class=\"a3\" d=\"M0 40 L30 72 L60 40\"><\/path>\n <\/svg>\n<\/div> <\/div>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"warum\">\n<div class=\"one-col\">\n<div class=\"is-z5 is-flex is-flex-direction-column is-justify-center p-4\">\n<div class=\"is-headline has-text-left\">Why<\/div>\n<h2 class=\"hidden\">For a more sustainable Marketing asset production<\/h2>\n<p class=\"is-text has-text-weight-light\">We cannot sustain our Earth\u2019s ecosystems if we continue as we are. If harmful processes are maintained unchanged, it is likely that we will run out of fossil fuels, a huge number of animal species will become extinct and the atmosphere will be irreparably damaged.<br>\n<br>\nTo prevent this, we must be socially responsible and focus on environmental protection and dynamic balance in human and natural systems! This includes responsible consumption, responsible production and the goal of achieving more with less resources.<\/p>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"center\">\n<div id=\"banner\"> <\/div>\n<div class=\"one-col\">\n<div class=\"statement-wrapper p-2\">\n<blockquote class=\"statement twinmarker\">Don\u2019t think of sustainability as a limitation, think of it as possibilities!<\/blockquote>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item id=\"purpose\">\n<div class=\"one-col\">\n<div class=\"is-z5 is-flex is-flex-direction-column is-justify-center p-4\">\n<div class=\"is-headline has-text-right\">Purpose<\/div>\n<h2 class=\"hidden\">Eliminating environmental impact and social injustice<\/h2>\n<p class=\"is-text has-text-right has-text-weight-light\">The service we provide is helping companies to reduce the ecological and ethical footprint of their marketing assets, by creating valuable insights and solutions that makes anybody feel capable to contribute in efforts to reduce our environmental impact and social injustice.<\/p>\n<\/div>\n<\/div>\n<div class=\"bgr-image is-flex is-right-aligned is-center-aligned\">\n<div>\n<img src=\"..\/..\/assets\/images\/special\/lucky-cat.jpg\" alt=\"Maneki-neko\" class=\"img-fit-bgr p-2\">\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"center\">\n<div id=\"banner2\"> <\/div>\n<div class=\"one-col\">\n<div class=\"statement-wrapper p-2\">\n<blockquote class=\"statement twinmarker\">We are going to be transparent about our environmental, social, and governance practices and we will help others doing the same.<\/blockquote>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\" id=\"services\">\n<div class=\"is-z5 is-flex is-flex-direction-column is-justify-center p-4\">\n<div class=\"is-headline has-text-left\">How<\/div>\n<h2 class=\"hidden\">Fostering transparency, effectivity, intensification of use, reuse, upcycling and recycling<\/h2>\n<p class=\"is-text has-text-left has-text-weight-light\">In contrast to the linear economic model and its take-make-waste principle, which is in obvious contradiction to planetary boundaries and the idea of sustainability, a circular economy focuses on optimizing the functionality of products and materials, maintaining this functionality for as long as possible, and minimizing the production of waste and residues. As of today, the vast majority of media asset is produced linear. Therefore, we thought it is time to make a circle out of the line by means of transparent planning and design, effective production, intensification of use, reuse, upcycling and recycling.<\/p>\n<\/div>\n<div class=\"is-flex is-justify-center px-4 pt-0\">\n<div class=\"is-100\">\n<img src=\"https:\/\/www.nystart.earth\/media\/pages\/home\/823caf718d-1651173930\/circular-economy-en.jpg\" class=\"img-fit\">\n<\/div>\n<\/div>\n<div class=\"is-z5 is-flex is-flex-direction-column is-justify-center p-4\">\n<p class=\"is-text has-text-left has-text-weight-light\">The special thing about a circle is that at its end, you are back at the beginning. A good opportunity to think about what you could improve and apply this before the next round. This is called \u201cContinuous Improvement Cycle\u201d, a central component of the LEAN principle. Therefore, it was the logical next step to combine the circular economy and LEAN.<br>\n<br>\nFor many companies, the majority of their greenhouse gas (GHG) emissions and cost reduction opportunities lie outside their own operations. Our approach makes the so called Scope 3 Emission accessible and thus enables transparency and improved cooperation between you and your suppliers.<br>\n<br>\nOur scope of expertise is covering the following services:<\/p>\n<ul class=\"services is-text\">\n<li><h3 class=\"is-text has-text-left has-text-weight-light\">We help you to identify savings potentials<\/h3><\/li>\n<li><h3 class=\"is-text has-text-left has-text-weight-light\">We empower you to act more sustainably and achieve your self-set climate goals<\/h3><\/li>\n<li><h3 class=\"is-text has-text-left has-text-weight-light\">We help you decarbonize your supply chain<\/h3><\/li>\n<li><h3 class=\"is-text has-text-left has-text-weight-light\">We support you in the planning and implementation of sustainable content productions<\/h3><\/li>\n<li><h3 class=\"is-text has-text-left has-text-weight-light\">We produce sustainable marketing content for you<\/h3><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"fill\" style=\"background:url(https:\/\/source.unsplash.com\/vNn1keAlIMk) center\/cover\">\n<div class=\"one-col is-flex is-flex-direction-column is-center-aligned is-justify-center\">\n<div class=\"overlay-text has-text-center twinmarker\">Let's make it<br><img src=\"..\/..\/assets\/images\/typo\/lean.svg\" class=\"overlay\" alt=\"lean\"><br><\/div>\n<h2 class=\"hidden\">Better collaboration along the value chain and supply chain<\/h2>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\">\n<div class=\"is-flex is-flex-direction-column p-4\">\n<p class=\"is-text has-text-left has-text-weight-light\">The departments in companies are primarily focused on their own work without taking into account the planning of the other departments. As a result, synergy potentials are not used and resources are wasted through redundant processes.<br>\n<br>\nWe believe that the application of Lean has the greatest potential to solve this problem. To achieve this, each individual is encouraged to think more deeply about his or her tasks, collaborate across departmental and functional boundaries, take more responsibility, and propose innovative solutions that continuously improve the value of the product for the customer or minimizes the waste of resources. It is about understanding the purpose of an activity in the value chain and the need for better collaboration with upstream and downstream activities.<\/p>\n<div class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is what we do<\/div>\n<ul class=\"services is-text\">\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Optimization of media asset requirements through consolidation of campaign and communication planning<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Synchronization of media asset requirements with inventory and production<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Analysis of value creation activities and optimization of the value chain<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Design of processes along the value chain<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Resource planning for productions<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Implementation of lean production methods in photo and video productions<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Support and supervision of photo and video productions (Lean Consulting)<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Documentation, comminication and implementation of learnings<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Development and implementation of sustainable content management<\/h4><\/li>\n<\/ul>\n<div class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is in it for you<\/div>\n<ul class=\"services is-text\">\n<li>Increasing productivity and cost savings<\/li>\n<li>Less waste<\/li>\n<li>More effective use of resources<\/li>\n<li>Improved collaboration<\/li>\n<li>More motivated employees<\/li>\n<li>Rising value of media assets<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"fill\" style=\"background:url(https:\/\/source.unsplash.com\/K4XQP1QUsDM) center\/cover\">\n<div class=\"one-col is-flex is-flex-direction-column is-center-aligned is-justify-center\">\n<div class=\"overlay-text has-text-center twinmarker\">Let's make it<br><img src=\"..\/..\/assets\/images\/typo\/green.svg\" class=\"overlay\" alt=\"green\"><br><\/div>\n<h2 class=\"hidden\">Sustainable Production to cut greenhouse gas emissions and Co2 Footprint of media asset productions<\/h2>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\">\n<div class=\"is-flex is-flex-direction-column p-4\">\n<p class=\"is-text has-text-left has-text-weight-light\">Do local campaigns need international models in foreign places? Is it really necessary to take a German car to the other side of the world to explain to Germans what \u201cpure driving pleasure\u201d means? We believe it is possible to achieve the same goal with fewer emissions.<br>\n<br>\nThat\u2019s why we have developed a Sustainable Production Guideline (SPG) that applies the United Nations\u2019 17 Sustainable Development Goals (SDGs) to media asset productions.<br>\n<br>\nWe are helping our clients to produce their media assets in a way that is more environmentally friendly and free from social injustice. We assess, evaluate and review all key suppliers involved in production to ensure sustainability at all levels.<br>\n<br>\nThe implementation of the Sustainable Production Guideline is at the heart of our activities.<\/p>\n<div class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is what we do<\/div>\n<ul class=\"services is-text\">\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Calculation of planned emissions (CO2 balance forecast)<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Optimization of the use of resources through the analysis and revision of production concepts<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Development of requirement profiles for suppliers<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Screening, selection and briefing of suppliers<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Planning and realization of photo and video productions on the basis of the Sustainable Production Guideline (SPG)<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Development of requirement profiles for suppliers<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Measurement and evaluation of the actual emissions generated<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Benchmarking against the forecast, previous productions or the market<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Elaboration of suitable compensation options for unavoidable emissions<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Support for ESG reporting and certification of productions<\/h4><\/li>\n<\/ul>\n<div class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is in it for you<\/div>\n<ul class=\"services is-text\">\n<li>Improved brand image and resulting competitive advantage<\/li>\n<li>Cost savings<\/li>\n<li>Improved ability to adapt to new regulatory requirements<\/li>\n<li>Increasing attractiveness for employees, applicants and investors<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"fill\" style=\"background:url(https:\/\/www.nystart.earth\/media\/pages\/home\/ac022b07a2-1651655209\/alexander-dummer-as4duj2j7r4-unsplash.jpg) center\/cover\">\n<div class=\"one-col is-flex is-flex-direction-column is-center-aligned is-justify-center\">\n<div class=\"overlay-text has-text-center twinmarker\">Let's make it<br><img src=\"..\/..\/assets\/images\/typo\/fair.svg\" class=\"overlay\" alt=\"fair\"><br><\/div>\n<h2 class=\"hidden\">Transparency and equal opportunity<\/h2>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\">\n<div class=\"is-flex is-flex-direction-column p-4\">\n<p class=\"is-text has-text-left has-text-weight-light\">Sustainability doesn\u2019t work without transparency, and responsibility doesn\u2019t stop at our doorstep. But the striving for transparency is often countered by the fear of losing intellectual property, competitive advantages or to being exposed to criticism. The same applies to the upstream supply chain, which was not designed to be transparent either. And finally, the ROI for investing in transparency does not always satisfy near-term requirements.<\/p>\n<div class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is what we do<\/div>\n<ul class=\"services is-text\">\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Development and implementation of measures to prevent Anti-social behaviour<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to prevent corruption and bribery<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to comply with the Antimonopoly Act<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to comply with antitrust and competition laws<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to comply with and respect intelectual property rights<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to comply with the Modern Slavery Act<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to ensure the health, safety and wellbeing of employees, contractors and partners<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to foster equal opportunity<\/h4><\/li>\n<\/ul>\n<span class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is in it for you<\/span>\n<ul class=\"services is-text\">\n<li>Brand love<\/li>\n<li>Fewer points of attack for critics, less risks for \"shitstorms\"<\/li>\n<li>Improved ability to adapt to new regulatory requirements<\/li>\n<li>Increasing attractiveness for employees, applicants and investors<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"fill\" id=\"about\" style=\"background:url(https:\/\/source.unsplash.com\/za1Blqqbslw) center\/cover\">\n<div class=\"one-col is-flex is-flex-direction-column is-center-aligned is-justify-center\">\n<div class=\"overlay-text has-text-center twinmarker\">Let's make it <br><img src=\"..\/..\/assets\/images\/typo\/together.svg\" class=\"overlay\" alt=\"together\"><br><\/div>\n<h2 class=\"hidden\"><\/h2>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\">\n<div class=\"is-z5 is-flex is-flex-direction-column is-justify-center p-4\">\n<p class=\"is-text has-text-left has-text-weight-light\">Why should anyone find a better solution than the person who faces the problem every day? We believe that the best solution to your challenge is to be found within your own ranks. Sometimes you don\u2019t see it, sometimes you don\u2019t trust your own abilities, sometimes time doesn\u2019t allow it, sometimes it\u2019s the rules, sometimes it\u2019s routine or lack of support. And that\u2019s where we come in. We\u2019re at your side when you want to challenge the status quo, break down silos, or make the impossible possible. We\u2019re your experts, your supporters, the critical voice and the kick in the butt. We are creative professionals with years of experience in campaign development and media production who want to work with you to make marketing more sustainable.<\/p>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\">\n<div class=\"statement-wrapper p-4484\">\n<blockquote class=\"statement twinmarker\">Since we are part of the problem, we are also perfectly qualified to be part of the solution.<\/blockquote>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"ci\" id=\"contact\">\n<div class=\"one-col\">\n<div class=\"is-flex is-flex-direction-row is-flex-1 p-4\">\n <div class=\"is-half-width is-top-aligned is-flex-direction-column\">\n <img src=\"..\/..\/assets\/logo\/nystart-20.svg\" class=\"footer-logo\" alt=\"Logo\">\n <div class=\"is-flex is-flex-direction-column imprint\">\n <div class=\"bold py-1\">Nystart GmbH<\/div>\n <div>Managing Director: Silja Ehrke<\/div>\n <div>Handelsregister: Amtsgericht Hamburg<\/div>\n <div>Handelsregisternr.: HRB 175584<\/div>\n <!-- <div>USt.-Identifikationsnr.: DE 0000000<\/div> -->\n <\/div>\n <\/div>\n <div class=\"is-half-width is-top-aligned is-rtl\">\n <div class=\"address\">\n <div>Friedensallee 128<\/div>\n <div>D-22763 Hamburg<\/div>\n <div>Germany<\/div>\n <div><a href=\"tel:+49 40 67555151\">+49 (0)40 67555151<\/a><\/div>\n <div><a href=\"mailto:[email protected]\">[email protected]<\/a><\/div>\n <div>\n <\/div>\n <div><a href=\"https:\/\/www.linkedin.com\/company\/nystart-gmbh\/\" target=\"_blank\" rel=\"noopener noreferrer\">Linkedin<\/a><\/div>\n <div><a href=\"https:\/\/instagram.com\/nystart_hamburg\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a><\/div>\n <\/div>\n <\/div>\n<\/div>\n<div>\n <div class=\"flex-direction-column credits p-4\">\n <span class=\"bold\">We respect your privacy<\/span> \n <ul>\n <li>We don\u2019t use cookies<\/li>\n <li>We don't track the behaviour of website visitors<\/li>\n <li>We are not collecting any personal data<\/li>\n <\/ul>\n <p>\n <\/p>\n <span class=\"bold\">We care about our digital carbon footprint<\/span>\n <ul>\n <li>This website aims to be as light and green as possible<\/li>\n <li>Pure HTML and CSS, no frameworks, powered by <a href=\"https:\/\/www.getkirby.com\" target=\"_blank\" rel=\"noopener noreferrer\">Kirby CMS<\/a><\/li>\n <li>Hosted by <a href=\"http:\/\/www.lands-concepts.com\/green-hosting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lands Green Hosting<\/a>, using 100% renewable energy<\/li>\n <li>According to <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/websitecarbon.com\">Website Carbon<\/a>, our website emits <span id=\"wcb\"><span id=\"wcb_p\"><span id=\"wcb_g\">0.16g of CO<sub>2<\/sub>\/view<\/span><\/span><span id=\"wcb_2\"> , which is cleaner than 84% of pages tested<\/span><\/span><\/li> \n <\/ul>\n <\/div>\n<\/div><\/div>\n<\/grid-item>\n<\/grid-container>\n<\/body><\/html>",
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"html": "<img src=\"..\/..\/assets\/images\/typo\/green.svg\" class=\"overlay\" alt=\"green\">",
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"img[alt=\"green\"]"
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},
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"html": "<img src=\"..\/..\/assets\/images\/typo\/fair.svg\" class=\"overlay\" alt=\"fair\">",
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"html": "<img src=\"..\/..\/assets\/logo\/nystart-20.svg\" class=\"footer-logo\" alt=\"Logo\">",
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"html": "<a href=\"#contact\">Contact<\/a>",
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],
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"html": "<a href=\"tel:+49 40 67555151\">+49 (0)40 67555151<\/a>",
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],
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},
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],
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"html": "<a href=\"https:\/\/www.linkedin.com\/company\/nystart-gmbh\/\" target=\"_blank\" rel=\"noopener noreferrer\">Linkedin<\/a>",
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],
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},
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],
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"html": "<a href=\"https:\/\/www.getkirby.com\" target=\"_blank\" rel=\"noopener noreferrer\">Kirby CMS<\/a>",
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"html": "<a href=\"http:\/\/www.lands-concepts.com\/green-hosting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lands Green Hosting<\/a>",
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],
"impact": null,
"html": "<a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/websitecarbon.com\">Website Carbon<\/a>",
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"html": "<ul class=\"services is-text\">",
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},
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},
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"html": "<li class=\"language \">\n <a href=\"https:\/\/www.nystart.earth\/de\" hreflang=\"de\">Deutsch<\/a>\n <\/li>",
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"all": [],
"none": [],
"impact": null,
"html": "<li>We are not collecting any personal data<\/li>",
"target": [
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},
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"all": [],
"none": [],
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"html": "<li>This website aims to be as light and green as possible<\/li>",
"target": [
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},
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"all": [],
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"all": [],
"none": [],
"impact": null,
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"target": [
".flex-direction-column > ul:nth-child(5) > li:nth-child(3)"
]
},
{
"any": [
{
"id": "listitem",
"data": null,
"relatedNodes": [],
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"message": "List item has a <ul>, <ol> or role=\"list\" parent element"
}
],
"all": [],
"none": [],
"impact": null,
"html": "<li>According to <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/websitecarbon.com\">Website Carbon<\/a>, our website emits <span id=\"wcb\"><span id=\"wcb_p\"><span id=\"wcb_g\">0.16g of CO<sub>2<\/sub>\/view<\/span><\/span><span id=\"wcb_2\"> , which is cleaner than 84% of pages tested<\/span><\/span><\/li>",
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}
]
},
{
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"wcag412"
],
"description": "Ensures interactive controls are not nested as they are not always announced by screen readers or can cause focus problems for assistive technologies",
"help": "Interactive controls must not be nested",
"helpUrl": "https:\/\/dequeuniversity.com\/rules\/axe\/4.4\/nested-interactive?application=axeAPI",
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{
"any": [
{
"id": "no-focusable-content",
"data": null,
"relatedNodes": [],
"impact": "serious",
"message": "Element does not have focusable descendants"
}
],
"all": [],
"none": [],
"impact": null,
"html": "<img src=\"..\/..\/assets\/logo\/nystart_new.svg\" class=\"logo\" alt=\"Logo\">",
"target": [
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]
},
{
"any": [
{
"id": "no-focusable-content",
"data": null,
"relatedNodes": [],
"impact": "serious",
"message": "Element does not have focusable descendants"
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],
"all": [],
"none": [],
"impact": null,
"html": "<img src=\"..\/..\/assets\/images\/special\/lucky-cat.jpg\" alt=\"Maneki-neko\" class=\"img-fit-bgr p-2\">",
"target": [
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},
{
"any": [
{
"id": "no-focusable-content",
"data": null,
"relatedNodes": [],
"impact": "serious",
"message": "Element does not have focusable descendants"
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],
"all": [],
"none": [],
"impact": null,
"html": "<img src=\"https:\/\/www.nystart.earth\/media\/pages\/home\/823caf718d-1651173930\/circular-economy-en.jpg\" class=\"img-fit\">",
"target": [
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},
{
"any": [
{
"id": "no-focusable-content",
"data": null,
"relatedNodes": [],
"impact": "serious",
"message": "Element does not have focusable descendants"
}
],
"all": [],
"none": [],
"impact": null,
"html": "<img src=\"..\/..\/assets\/images\/typo\/lean.svg\" class=\"overlay\" alt=\"lean\">",
"target": [
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]
},
{
"any": [
{
"id": "no-focusable-content",
"data": null,
"relatedNodes": [],
"impact": "serious",
"message": "Element does not have focusable descendants"
}
],
"all": [],
"none": [],
"impact": null,
"html": "<img src=\"..\/..\/assets\/images\/typo\/green.svg\" class=\"overlay\" alt=\"green\">",
"target": [
"img[alt=\"green\"]"
]
},
{
"any": [
{
"id": "no-focusable-content",
"data": null,
"relatedNodes": [],
"impact": "serious",
"message": "Element does not have focusable descendants"
}
],
"all": [],
"none": [],
"impact": null,
"html": "<img src=\"..\/..\/assets\/images\/typo\/fair.svg\" class=\"overlay\" alt=\"fair\">",
"target": [
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]
},
{
"any": [
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"id": "no-focusable-content",
"data": null,
"relatedNodes": [],
"impact": "serious",
"message": "Element does not have focusable descendants"
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"all": [],
"none": [],
"impact": null,
"html": "<img src=\"..\/..\/assets\/images\/typo\/together.svg\" class=\"overlay\" alt=\"together\">",
"target": [
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]
},
{
"any": [
{
"id": "no-focusable-content",
"data": null,
"relatedNodes": [],
"impact": "serious",
"message": "Element does not have focusable descendants"
}
],
"all": [],
"none": [],
"impact": null,
"html": "<img src=\"..\/..\/assets\/logo\/nystart-20.svg\" class=\"footer-logo\" alt=\"Logo\">",
"target": [
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]
}
]
},
{
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"tags": [
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"wcag2a",
"wcag211"
],
"description": "Ensure elements that have scrollable content are accessible by keyboard",
"help": "Scrollable region must have keyboard access",
"helpUrl": "https:\/\/dequeuniversity.com\/rules\/axe\/4.4\/scrollable-region-focusable?application=axeAPI",
"nodes": [
{
"any": [
{
"id": "focusable-content",
"data": null,
"relatedNodes": [],
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"message": "Element contains focusable elements"
}
],
"all": [],
"none": [],
"impact": null,
"html": "<html lang=\"en\">",
"target": [
"html"
]
}
]
}
],
"incomplete": [
{
"id": "color-contrast",
"impact": "serious",
"tags": [
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"wcag2aa",
"wcag143"
],
"description": "Ensures the contrast between foreground and background colors meets WCAG 2 AA contrast ratio thresholds",
"help": "Elements must have sufficient color contrast",
"helpUrl": "https:\/\/dequeuniversity.com\/rules\/axe\/4.4\/color-contrast?application=axeAPI",
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{
"any": [
{
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"data": {
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"contrastRatio": 0,
"fontSize": "13.5pt (18px)",
"fontWeight": "normal",
"messageKey": "elmPartiallyObscured",
"expectedContrastRatio": "4.5:1"
},
"relatedNodes": [
{
"html": "<li><a href=\"#start\">Back to Top<\/a><\/li>",
"target": [
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},
{
"html": "<div id=\"sidebarMenu\">",
"target": [
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]
},
{
"html": "<html lang=\"en\">",
"target": [
"html"
]
}
],
"impact": "serious",
"message": "Element's background color could not be determined because it's partially obscured by another element"
}
],
"all": [],
"none": [],
"impact": "serious",
"html": "<a href=\"#start\">Back to Top<\/a>",
"target": [
"a[href$=\"#start\"]"
],
"failureSummary": "Fix any of the following:\n Element's background color could not be determined because it's partially obscured by another element"
},
{
"any": [
{
"id": "color-contrast",
"data": {
"fgColor": "#ffffff",
"contrastRatio": 0,
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"fontWeight": "normal",
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"expectedContrastRatio": "4.5:1"
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"relatedNodes": [
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{
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"target": [
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]
},
{
"html": "<html lang=\"en\">",
"target": [
"html"
]
}
],
"impact": "serious",
"message": "Element's background color could not be determined because it's partially obscured by another element"
}
],
"all": [],
"none": [],
"impact": "serious",
"html": "<a href=\"#purpose\">Purpose<\/a>",
"target": [
"a[href$=\"#purpose\"]"
],
"failureSummary": "Fix any of the following:\n Element's background color could not be determined because it's partially obscured by another element"
},
{
"any": [
{
"id": "color-contrast",
"data": {
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"fontSize": "13.5pt (18px)",
"fontWeight": "normal",
"messageKey": "elmPartiallyObscured",
"expectedContrastRatio": "4.5:1"
},
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{
"html": "<li><a href=\"#services\">Services<\/a><\/li>",
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{
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{
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}
],
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"message": "Element's background color could not be determined because it's partially obscured by another element"
}
],
"all": [],
"none": [],
"impact": "serious",
"html": "<a href=\"#services\">Services<\/a>",
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"failureSummary": "Fix any of the following:\n Element's background color could not be determined because it's partially obscured by another element"
},
{
"any": [
{
"id": "color-contrast",
"data": {
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"fontWeight": "normal",
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"expectedContrastRatio": "4.5:1"
},
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{
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"target": [
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]
},
{
"html": "<html lang=\"en\">",
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]
}
],
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"message": "Element's background color could not be determined because it's partially obscured by another element"
}
],
"all": [],
"none": [],
"impact": "serious",
"html": "<a href=\"#about\">About<\/a>",
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"failureSummary": "Fix any of the following:\n Element's background color could not be determined because it's partially obscured by another element"
},
{
"any": [
{
"id": "color-contrast",
"data": {
"fgColor": "#ffffff",
"contrastRatio": 0,
"fontSize": "13.5pt (18px)",
"fontWeight": "normal",
"messageKey": "elmPartiallyObscured",
"expectedContrastRatio": "4.5:1"
},
"relatedNodes": [
{
"html": "<li><a href=\"#contact\">Contact<\/a><\/li>",
"target": [
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{
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"target": [
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]
},
{
"html": "<html lang=\"en\">",
"target": [
"html"
]
}
],
"impact": "serious",
"message": "Element's background color could not be determined because it's partially obscured by another element"
}
],
"all": [],
"none": [],
"impact": "serious",
"html": "<a href=\"#contact\">Contact<\/a>",
"target": [
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],
"failureSummary": "Fix any of the following:\n Element's background color could not be determined because it's partially obscured by another element"
},
{
"any": [
{
"id": "color-contrast",
"data": {
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"contrastRatio": 0,
"fontSize": "13.5pt (18px)",
"fontWeight": "normal",
"messageKey": "elmPartiallyObscured",
"expectedContrastRatio": "4.5:1"
},
"relatedNodes": [
{
"html": "<li class=\"language \">\n <a href=\"https:\/\/www.nystart.earth\/de\" hreflang=\"de\">Deutsch<\/a>\n <\/li>",
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]
},
{
"html": "<div id=\"sidebarMenu\">",
"target": [
"#sidebarMenu"
]
},
{
"html": "<html lang=\"en\">",
"target": [
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}
],
"impact": "serious",
"message": "Element's background color could not be determined because it's partially obscured by another element"
}
],
"all": [],
"none": [],
"impact": "serious",
"html": "<a href=\"https:\/\/www.nystart.earth\/de\" hreflang=\"de\">Deutsch<\/a>",
"target": [
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"failureSummary": "Fix any of the following:\n Element's background color could not be determined because it's partially obscured by another element"
},
{
"any": [
{
"id": "color-contrast",
"data": {
"fgColor": "#ffffff",
"contrastRatio": 0,
"fontSize": "37.8pt (50.4px)",
"fontWeight": "normal",
"messageKey": "bgImage",
"expectedContrastRatio": "3:1"
},
"relatedNodes": [
{
"html": "<grid-item class=\"is-fullscreen\" id=\"start\" style=\"background:url(https:\/\/source.unsplash.com\/sp-p7uuT0tw) center\/cover\">",
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"message": "Element's background color could not be determined due to a background image"
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"all": [],
"none": [],
"impact": "serious",
"html": "<p class=\"is-tagline has-text-white has-text-center\">Doing the same with less<\/p>",
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"failureSummary": "Fix any of the following:\n Element's background color could not be determined due to a background image"
},
{
"any": [
{
"id": "color-contrast",
"data": {
"fgColor": "#000000",
"contrastRatio": 0,
"fontSize": "55.2pt (73.6px)",
"fontWeight": "normal",
"messageKey": "bgGradient",
"expectedContrastRatio": "3:1"
},
"relatedNodes": [
{
"html": "<div id=\"banner\"> <\/div>",
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],
"impact": "serious",
"message": "Element's background color could not be determined due to a background gradient"
}
],
"all": [],
"none": [],
"impact": "serious",
"html": "<blockquote class=\"statement twinmarker\">Don\u2019t think of sustainability as a limitation, think of it as possibilities!<\/blockquote>",
"target": [
".center:nth-child(3) > .one-col > .statement-wrapper.p-2 > blockquote"
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"failureSummary": "Fix any of the following:\n Element's background color could not be determined due to a background gradient"
},
{
"any": [
{
"id": "color-contrast",
"data": {
"fgColor": "#e5ff46",
"contrastRatio": 0,
"fontSize": "80.0pt (106.6px)",
"fontWeight": "normal",
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"message": "Element's background color could not be determined because it is overlapped by another element"
}
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"all": [],
"none": [],
"impact": "serious",
"html": "<div class=\"is-headline has-text-right\">Purpose<\/div>",
"target": [
".has-text-right.is-headline"
],
"failureSummary": "Fix any of the following:\n Element's background color could not be determined because it is overlapped by another element"
},
{
"any": [
{
"id": "color-contrast",
"data": {
"fgColor": "#000000",
"contrastRatio": 0,
"fontSize": "18.9pt (25.2px)",
"fontWeight": "normal",
"messageKey": "bgOverlap",
"expectedContrastRatio": "3:1"
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"relatedNodes": [],
"impact": "serious",
"message": "Element's background color could not be determined because it is overlapped by another element"
}
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"all": [],
"none": [],
"impact": "serious",
"html": "<p class=\"is-text has-text-right has-text-weight-light\">",
"target": [
".has-text-right:nth-child(3)"
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"failureSummary": "Fix any of the following:\n Element's background color could not be determined because it is overlapped by another element"
},
{
"any": [
{
"id": "color-contrast",
"data": {
"fgColor": "#000000",
"contrastRatio": 0,
"fontSize": "55.2pt (73.6px)",
"fontWeight": "normal",
"messageKey": "bgGradient",
"expectedContrastRatio": "3:1"
},
"relatedNodes": [
{
"html": "<div id=\"banner2\"> <\/div>",
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}
],
"impact": "serious",
"message": "Element's background color could not be determined due to a background gradient"
}
],
"all": [],
"none": [],
"impact": "serious",
"html": "<blockquote class=\"statement twinmarker\">We are going to be transparent about our environmental, social, and governance practices and we will help others doing the same.<\/blockquote>",
"target": [
".center:nth-child(5) > .one-col > .statement-wrapper.p-2 > blockquote"
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"failureSummary": "Fix any of the following:\n Element's background color could not be determined due to a background gradient"
},
{
"any": [
{
"id": "color-contrast",
"data": {
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"fontSize": "66.0pt (88px)",
"fontWeight": "normal",
"messageKey": "bgImage",
"expectedContrastRatio": "3:1"
},
"relatedNodes": [
{
"html": "<grid-item class=\"fill\" style=\"background:url(https:\/\/source.unsplash.com\/vNn1keAlIMk) center\/cover\">",
"target": [
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}
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"impact": "serious",
"message": "Element's background color could not be determined due to a background image"
}
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"all": [],
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"impact": "serious",
"html": "<div class=\"overlay-text has-text-center twinmarker\">Let's make it<br><img src=\"..\/..\/assets\/images\/typo\/lean.svg\" class=\"overlay\" alt=\"lean\"><br><\/div>",
"target": [
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"failureSummary": "Fix any of the following:\n Element's background color could not be determined due to a background image"
},
{
"any": [
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"id": "color-contrast",
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"relatedNodes": [
{
"html": "<grid-item class=\"fill\" style=\"background:url(https:\/\/source.unsplash.com\/K4XQP1QUsDM) center\/cover\">",
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"html": "<div class=\"overlay-text has-text-center twinmarker\">Let's make it<br><img src=\"..\/..\/assets\/images\/typo\/green.svg\" class=\"overlay\" alt=\"green\"><br><\/div>",
"target": [
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"failureSummary": "Fix any of the following:\n Element's background color could not be determined due to a background image"
},
{
"any": [
{
"id": "color-contrast",
"data": {
"fgColor": "#e5ff46",
"contrastRatio": 0,
"fontSize": "66.0pt (88px)",
"fontWeight": "normal",
"messageKey": "bgImage",
"expectedContrastRatio": "3:1"
},
"relatedNodes": [
{
"html": "<grid-item class=\"fill\" style=\"background:url(https:\/\/www.nystart.earth\/media\/pages\/home\/ac022b07a2-1651655209\/alexander-dummer-as4duj2j7r4-unsplash.jpg) center\/cover\">",
"target": [
".fill:nth-child(11)"
]
}
],
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"rendered-html": "<html lang=\"en\"><head>\n\n <!-- Required meta tags -->\n <meta charset=\"utf-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, viewport-fit=cover\">\n\n <!-- CSS -->\n <link href=\"..\/..\/assets\/css\/sanitize.css\" rel=\"stylesheet\">\n <link href=\"..\/..\/assets\/css\/custom.css\" rel=\"stylesheet\">\n\n <!-- Plugins -->\n \n\n\n<style itemscope=\"\" itemtype=\"https:\/\/schema.org\/WebSite\" itemref=\"schema_name schema_description schema_image\">\/* inner styles set by WPT to match CSSOM *\/<\/style>\n\n\n <title>NYSTART | sustainable content production and management<\/title>\n <meta id=\"schema_name\" itemprop=\"name\" content=\"NYSTART | sustainable content production and management\">\n\n\n<meta name=\"description\" content=\"Experts in sustainable media asset production, media asset managment, green consulting and ESG reporting\">\n<meta id=\"schema_description\" itemprop=\"description\" content=\"Experts in sustainable media asset production, media asset managment, green consulting and ESG reporting\">\n\n\n <link rel=\"canonical\" href=\"https:\/\/www.nystart.earth\/en\">\n\n\n <link rel=\"alternate\" hreflang=\"de\" href=\"https:\/\/www.nystart.earth\/de\">\n <link rel=\"alternate\" hreflang=\"en\" href=\"https:\/\/www.nystart.earth\/en\">\n <link rel=\"alternate\" hreflang=\"x-default\" href=\"https:\/\/www.nystart.earth\/en\">\n\n\n\n\n<meta name=\"author\" content=\"Nystart GmbH\">\n\n\n<meta name=\"date\" content=\"2022-10-06\">\n\n\n<meta property=\"og:title\" content=\"Sustainable media asset production and managment\">\n\n<meta property=\"og:description\" content=\"We are creative professionals with years of experience in campaign development and media production on a mission to make marketing more sustainable.\">\n\n <meta property=\"og:image\" content=\"https:\/\/www.nystart.earth\/media\/pages\/home\/ff30fc42d7-1651154443\/nystart-og-header-1200x630-crop-1-q80.jpg\">\n <meta property=\"og:image:width\" content=\"1200\">\n <meta property=\"og:image:height\" content=\"630\">\n\n<meta property=\"og:site_name\" content=\"Nystart.earth\">\n\n<meta property=\"og:url\" content=\"https:\/\/nystart.earth\">\n\n<meta property=\"og:type\" content=\"website\">\n\n\n\n\n <meta property=\"og:locale\" content=\"en_US\">\n <meta property=\"og:locale:alternate\" content=\"de_DE\">\n \n\n\n\n<meta name=\"twitter:card\" content=\"summary_large_image\">\n\n<meta name=\"twitter:title\" content=\"NYSTART | sustainable content production and management\">\n\n<meta name=\"twitter:description\" content=\"Experts in sustainable media asset production, media asset managment, green consulting and ESG reporting\">\n\n <meta name=\"twitter:image\" content=\"https:\/\/www.nystart.earth\/media\/pages\/home\/ff30fc42d7-1651154443\/nystart-og-header-1200x675-crop-1-q80.jpg\">\n\n<meta name=\"twitter:site\" content=\"\">\n\n<meta name=\"twitter:creator\" content=\"\">\n \n\n<meta name=\"robots\" content=\"\">\n <link rel=\"icon\" type=\"image\/svg+xml\" href=\"https:\/\/www.nystart.earth\/en\/favicon.svg\">\n<link rel=\"mask-icon\" sizes=\"any\" href=\"https:\/\/www.nystart.earth\/en\/favicon.svg\" color=\"#E5FF46\">\n <!-- Plausible -->\n\n <!-- <script defer data-domain=\"nystart.earth\" src=\"https:\/\/plausible.io\/js\/plausible.js\"><\/script> -->\n\n <!-- Website Carbon -->\n <script src=\"..\/..\/assets\/js\/b.js\" defer=\"\"><\/script>\n<style>\/* inner styles set by WPT to match CSSOM *\/@media screen and (min-width: 1024px) {\n .container > .navbar .navbar-brand, .navbar > .container .navbar-brand { margin-left: 0px; }\n}<\/style><\/head>\n<body>\n<div class=\"header\"><\/div>\n<input type=\"checkbox\" class=\"openSidebarMenu\" id=\"openSidebarMenu\">\n<label for=\"openSidebarMenu\" class=\"sidebarIconToggle\">\n <div class=\"spinner diagonal part-1\"><\/div>\n <div class=\"spinner horizontal\"><\/div>\n <div class=\"spinner diagonal part-2\"><\/div>\n<\/label>\n<div id=\"sidebarMenu\">\n <ul class=\"sidebarMenuInner\">\n <li><a href=\"#start\">Back to Top<\/a><\/li>\n <li><a href=\"#purpose\">Purpose<\/a><\/li>\n <li><a href=\"#services\">Services<\/a><\/li>\n <li><a href=\"#about\">About<\/a><\/li>\n <li><a href=\"#contact\">Contact<\/a><\/li>\n \n <li class=\"language \">\n <a href=\"https:\/\/www.nystart.earth\/de\" hreflang=\"de\">Deutsch<\/a>\n <\/li>\n \n <li class=\"language active\">\n <a href=\"https:\/\/www.nystart.earth\/en\" hreflang=\"en\">English<\/a>\n <\/li>\n <\/ul>\n<\/div><grid-container>\n<grid-item class=\"is-fullscreen\" id=\"start\" style=\"background:url(https:\/\/source.unsplash.com\/sp-p7uuT0tw) center\/cover\">\n<div class=\"one-col is-flex is-flex-direction-column is-h100 is-justify-center\">\n<div class=\"is-flex is-flex-direction-column is-center-aligned\">\n<img src=\"..\/..\/assets\/logo\/nystart_new.svg\" class=\"logo\" alt=\"Logo\">\n<h1 class=\"hidden\">Sustainable Marketing Assets, Green Content Production and Management<\/h1>\n<p class=\"is-tagline has-text-white has-text-center\">Doing the same with less<\/p>\n<div class=\"arrow-position\">\n<div class=\"arrow-wrapper\">\n <svg class=\"arrows\">\n <path class=\"a1\" d=\"M0 0 L30 32 L60 0\"><\/path>\n <path class=\"a2\" d=\"M0 20 L30 52 L60 20\"><\/path>\n <path class=\"a3\" d=\"M0 40 L30 72 L60 40\"><\/path>\n <\/svg>\n<\/div> <\/div>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"warum\">\n<div class=\"one-col\">\n<div class=\"is-z5 is-flex is-flex-direction-column is-justify-center p-4\">\n<div class=\"is-headline has-text-left\">Why<\/div>\n<h2 class=\"hidden\">For a more sustainable Marketing asset production<\/h2>\n<p class=\"is-text has-text-weight-light\">We cannot sustain our Earth\u2019s ecosystems if we continue as we are. If harmful processes are maintained unchanged, it is likely that we will run out of fossil fuels, a huge number of animal species will become extinct and the atmosphere will be irreparably damaged.<br>\n<br>\nTo prevent this, we must be socially responsible and focus on environmental protection and dynamic balance in human and natural systems! This includes responsible consumption, responsible production and the goal of achieving more with less resources.<\/p>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"center\">\n<div id=\"banner\"> <\/div>\n<div class=\"one-col\">\n<div class=\"statement-wrapper p-2\">\n<blockquote class=\"statement twinmarker\">Don\u2019t think of sustainability as a limitation, think of it as possibilities!<\/blockquote>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item id=\"purpose\">\n<div class=\"one-col\">\n<div class=\"is-z5 is-flex is-flex-direction-column is-justify-center p-4\">\n<div class=\"is-headline has-text-right\">Purpose<\/div>\n<h2 class=\"hidden\">Eliminating environmental impact and social injustice<\/h2>\n<p class=\"is-text has-text-right has-text-weight-light\">The service we provide is helping companies to reduce the ecological and ethical footprint of their marketing assets, by creating valuable insights and solutions that makes anybody feel capable to contribute in efforts to reduce our environmental impact and social injustice.<\/p>\n<\/div>\n<\/div>\n<div class=\"bgr-image is-flex is-right-aligned is-center-aligned\">\n<div>\n<img src=\"..\/..\/assets\/images\/special\/lucky-cat.jpg\" alt=\"Maneki-neko\" class=\"img-fit-bgr p-2\">\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"center\">\n<div id=\"banner2\"> <\/div>\n<div class=\"one-col\">\n<div class=\"statement-wrapper p-2\">\n<blockquote class=\"statement twinmarker\">We are going to be transparent about our environmental, social, and governance practices and we will help others doing the same.<\/blockquote>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\" id=\"services\">\n<div class=\"is-z5 is-flex is-flex-direction-column is-justify-center p-4\">\n<div class=\"is-headline has-text-left\">How<\/div>\n<h2 class=\"hidden\">Fostering transparency, effectivity, intensification of use, reuse, upcycling and recycling<\/h2>\n<p class=\"is-text has-text-left has-text-weight-light\">In contrast to the linear economic model and its take-make-waste principle, which is in obvious contradiction to planetary boundaries and the idea of sustainability, a circular economy focuses on optimizing the functionality of products and materials, maintaining this functionality for as long as possible, and minimizing the production of waste and residues. As of today, the vast majority of media asset is produced linear. Therefore, we thought it is time to make a circle out of the line by means of transparent planning and design, effective production, intensification of use, reuse, upcycling and recycling.<\/p>\n<\/div>\n<div class=\"is-flex is-justify-center px-4 pt-0\">\n<div class=\"is-100\">\n<img src=\"https:\/\/www.nystart.earth\/media\/pages\/home\/823caf718d-1651173930\/circular-economy-en.jpg\" class=\"img-fit\">\n<\/div>\n<\/div>\n<div class=\"is-z5 is-flex is-flex-direction-column is-justify-center p-4\">\n<p class=\"is-text has-text-left has-text-weight-light\">The special thing about a circle is that at its end, you are back at the beginning. A good opportunity to think about what you could improve and apply this before the next round. This is called \u201cContinuous Improvement Cycle\u201d, a central component of the LEAN principle. Therefore, it was the logical next step to combine the circular economy and LEAN.<br>\n<br>\nFor many companies, the majority of their greenhouse gas (GHG) emissions and cost reduction opportunities lie outside their own operations. Our approach makes the so called Scope 3 Emission accessible and thus enables transparency and improved cooperation between you and your suppliers.<br>\n<br>\nOur scope of expertise is covering the following services:<\/p>\n<ul class=\"services is-text\">\n<li><h3 class=\"is-text has-text-left has-text-weight-light\">We help you to identify savings potentials<\/h3><\/li>\n<li><h3 class=\"is-text has-text-left has-text-weight-light\">We empower you to act more sustainably and achieve your self-set climate goals<\/h3><\/li>\n<li><h3 class=\"is-text has-text-left has-text-weight-light\">We help you decarbonize your supply chain<\/h3><\/li>\n<li><h3 class=\"is-text has-text-left has-text-weight-light\">We support you in the planning and implementation of sustainable content productions<\/h3><\/li>\n<li><h3 class=\"is-text has-text-left has-text-weight-light\">We produce sustainable marketing content for you<\/h3><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"fill\" style=\"background:url(https:\/\/source.unsplash.com\/vNn1keAlIMk) center\/cover\">\n<div class=\"one-col is-flex is-flex-direction-column is-center-aligned is-justify-center\">\n<div class=\"overlay-text has-text-center twinmarker\">Let's make it<br><img src=\"..\/..\/assets\/images\/typo\/lean.svg\" class=\"overlay\" alt=\"lean\"><br><\/div>\n<h2 class=\"hidden\">Better collaboration along the value chain and supply chain<\/h2>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\">\n<div class=\"is-flex is-flex-direction-column p-4\">\n<p class=\"is-text has-text-left has-text-weight-light\">The departments in companies are primarily focused on their own work without taking into account the planning of the other departments. As a result, synergy potentials are not used and resources are wasted through redundant processes.<br>\n<br>\nWe believe that the application of Lean has the greatest potential to solve this problem. To achieve this, each individual is encouraged to think more deeply about his or her tasks, collaborate across departmental and functional boundaries, take more responsibility, and propose innovative solutions that continuously improve the value of the product for the customer or minimizes the waste of resources. It is about understanding the purpose of an activity in the value chain and the need for better collaboration with upstream and downstream activities.<\/p>\n<div class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is what we do<\/div>\n<ul class=\"services is-text\">\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Optimization of media asset requirements through consolidation of campaign and communication planning<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Synchronization of media asset requirements with inventory and production<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Analysis of value creation activities and optimization of the value chain<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Design of processes along the value chain<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Resource planning for productions<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Implementation of lean production methods in photo and video productions<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Support and supervision of photo and video productions (Lean Consulting)<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Documentation, comminication and implementation of learnings<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Development and implementation of sustainable content management<\/h4><\/li>\n<\/ul>\n<div class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is in it for you<\/div>\n<ul class=\"services is-text\">\n<li>Increasing productivity and cost savings<\/li>\n<li>Less waste<\/li>\n<li>More effective use of resources<\/li>\n<li>Improved collaboration<\/li>\n<li>More motivated employees<\/li>\n<li>Rising value of media assets<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"fill\" style=\"background:url(https:\/\/source.unsplash.com\/K4XQP1QUsDM) center\/cover\">\n<div class=\"one-col is-flex is-flex-direction-column is-center-aligned is-justify-center\">\n<div class=\"overlay-text has-text-center twinmarker\">Let's make it<br><img src=\"..\/..\/assets\/images\/typo\/green.svg\" class=\"overlay\" alt=\"green\"><br><\/div>\n<h2 class=\"hidden\">Sustainable Production to cut greenhouse gas emissions and Co2 Footprint of media asset productions<\/h2>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\">\n<div class=\"is-flex is-flex-direction-column p-4\">\n<p class=\"is-text has-text-left has-text-weight-light\">Do local campaigns need international models in foreign places? Is it really necessary to take a German car to the other side of the world to explain to Germans what \u201cpure driving pleasure\u201d means? We believe it is possible to achieve the same goal with fewer emissions.<br>\n<br>\nThat\u2019s why we have developed a Sustainable Production Guideline (SPG) that applies the United Nations\u2019 17 Sustainable Development Goals (SDGs) to media asset productions.<br>\n<br>\nWe are helping our clients to produce their media assets in a way that is more environmentally friendly and free from social injustice. We assess, evaluate and review all key suppliers involved in production to ensure sustainability at all levels.<br>\n<br>\nThe implementation of the Sustainable Production Guideline is at the heart of our activities.<\/p>\n<div class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is what we do<\/div>\n<ul class=\"services is-text\">\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Calculation of planned emissions (CO2 balance forecast)<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Optimization of the use of resources through the analysis and revision of production concepts<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Development of requirement profiles for suppliers<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Screening, selection and briefing of suppliers<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Planning and realization of photo and video productions on the basis of the Sustainable Production Guideline (SPG)<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Development of requirement profiles for suppliers<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Measurement and evaluation of the actual emissions generated<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Benchmarking against the forecast, previous productions or the market<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Elaboration of suitable compensation options for unavoidable emissions<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Support for ESG reporting and certification of productions<\/h4><\/li>\n<\/ul>\n<div class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is in it for you<\/div>\n<ul class=\"services is-text\">\n<li>Improved brand image and resulting competitive advantage<\/li>\n<li>Cost savings<\/li>\n<li>Improved ability to adapt to new regulatory requirements<\/li>\n<li>Increasing attractiveness for employees, applicants and investors<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"fill\" style=\"background:url(https:\/\/www.nystart.earth\/media\/pages\/home\/ac022b07a2-1651655209\/alexander-dummer-as4duj2j7r4-unsplash.jpg) center\/cover\">\n<div class=\"one-col is-flex is-flex-direction-column is-center-aligned is-justify-center\">\n<div class=\"overlay-text has-text-center twinmarker\">Let's make it<br><img src=\"..\/..\/assets\/images\/typo\/fair.svg\" class=\"overlay\" alt=\"fair\"><br><\/div>\n<h2 class=\"hidden\">Transparency and equal opportunity<\/h2>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\">\n<div class=\"is-flex is-flex-direction-column p-4\">\n<p class=\"is-text has-text-left has-text-weight-light\">Sustainability doesn\u2019t work without transparency, and responsibility doesn\u2019t stop at our doorstep. But the striving for transparency is often countered by the fear of losing intellectual property, competitive advantages or to being exposed to criticism. The same applies to the upstream supply chain, which was not designed to be transparent either. And finally, the ROI for investing in transparency does not always satisfy near-term requirements.<\/p>\n<div class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is what we do<\/div>\n<ul class=\"services is-text\">\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">Development and implementation of measures to prevent Anti-social behaviour<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to prevent corruption and bribery<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to comply with the Antimonopoly Act<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to comply with antitrust and competition laws<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to comply with and respect intelectual property rights<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to comply with the Modern Slavery Act<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to ensure the health, safety and wellbeing of employees, contractors and partners<\/h4><\/li>\n<li><h4 class=\"is-text has-text-left has-text-weight-light\">... to foster equal opportunity<\/h4><\/li>\n<\/ul>\n<span class=\"is-text has-text-left has-text-weight-light pt-2 bold\">This is in it for you<\/span>\n<ul class=\"services is-text\">\n<li>Brand love<\/li>\n<li>Fewer points of attack for critics, less risks for \"shitstorms\"<\/li>\n<li>Improved ability to adapt to new regulatory requirements<\/li>\n<li>Increasing attractiveness for employees, applicants and investors<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"fill\" id=\"about\" style=\"background:url(https:\/\/source.unsplash.com\/za1Blqqbslw) center\/cover\">\n<div class=\"one-col is-flex is-flex-direction-column is-center-aligned is-justify-center\">\n<div class=\"overlay-text has-text-center twinmarker\">Let's make it <br><img src=\"..\/..\/assets\/images\/typo\/together.svg\" class=\"overlay\" alt=\"together\"><br><\/div>\n<h2 class=\"hidden\"><\/h2>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\">\n<div class=\"is-z5 is-flex is-flex-direction-column is-justify-center p-4\">\n<p class=\"is-text has-text-left has-text-weight-light\">Why should anyone find a better solution than the person who faces the problem every day? We believe that the best solution to your challenge is to be found within your own ranks. Sometimes you don\u2019t see it, sometimes you don\u2019t trust your own abilities, sometimes time doesn\u2019t allow it, sometimes it\u2019s the rules, sometimes it\u2019s routine or lack of support. And that\u2019s where we come in. We\u2019re at your side when you want to challenge the status quo, break down silos, or make the impossible possible. We\u2019re your experts, your supporters, the critical voice and the kick in the butt. We are creative professionals with years of experience in campaign development and media production who want to work with you to make marketing more sustainable.<\/p>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item>\n<div class=\"one-col\">\n<div class=\"statement-wrapper p-4484\">\n<blockquote class=\"statement twinmarker\">Since we are part of the problem, we are also perfectly qualified to be part of the solution.<\/blockquote>\n<\/div>\n<\/div>\n<\/grid-item>\n<grid-item class=\"ci\" id=\"contact\">\n<div class=\"one-col\">\n<div class=\"is-flex is-flex-direction-row is-flex-1 p-4\">\n <div class=\"is-half-width is-top-aligned is-flex-direction-column\">\n <img src=\"..\/..\/assets\/logo\/nystart-20.svg\" class=\"footer-logo\" alt=\"Logo\">\n <div class=\"is-flex is-flex-direction-column imprint\">\n <div class=\"bold py-1\">Nystart GmbH<\/div>\n <div>Managing Director: Silja Ehrke<\/div>\n <div>Handelsregister: Amtsgericht Hamburg<\/div>\n <div>Handelsregisternr.: HRB 175584<\/div>\n <!-- <div>USt.-Identifikationsnr.: DE 0000000<\/div> -->\n <\/div>\n <\/div>\n <div class=\"is-half-width is-top-aligned is-rtl\">\n <div class=\"address\">\n <div>Friedensallee 128<\/div>\n <div>D-22763 Hamburg<\/div>\n <div>Germany<\/div>\n <div><a href=\"tel:+49 40 67555151\">+49 (0)40 67555151<\/a><\/div>\n <div><a href=\"mailto:[email protected]\">[email protected]<\/a><\/div>\n <div>\n <\/div>\n <div><a href=\"https:\/\/www.linkedin.com\/company\/nystart-gmbh\/\" target=\"_blank\" rel=\"noopener noreferrer\">Linkedin<\/a><\/div>\n <div><a href=\"https:\/\/instagram.com\/nystart_hamburg\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a><\/div>\n <\/div>\n <\/div>\n<\/div>\n<div>\n <div class=\"flex-direction-column credits p-4\">\n <span class=\"bold\">We respect your privacy<\/span> \n <ul>\n <li>We don\u2019t use cookies<\/li>\n <li>We don't track the behaviour of website visitors<\/li>\n <li>We are not collecting any personal data<\/li>\n <\/ul>\n <p>\n <\/p>\n <span class=\"bold\">We care about our digital carbon footprint<\/span>\n <ul>\n <li>This website aims to be as light and green as possible<\/li>\n <li>Pure HTML and CSS, no frameworks, powered by <a href=\"https:\/\/www.getkirby.com\" target=\"_blank\" rel=\"noopener noreferrer\">Kirby CMS<\/a><\/li>\n <li>Hosted by <a href=\"http:\/\/www.lands-concepts.com\/green-hosting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lands Green Hosting<\/a>, using 100% renewable energy<\/li>\n <li>According to <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/websitecarbon.com\">Website Carbon<\/a>, our website emits <span id=\"wcb\"><span id=\"wcb_p\"><span id=\"wcb_g\">0.16g of CO<sub>2<\/sub>\/view<\/span><\/span><span id=\"wcb_2\"> , which is cleaner than 84% of pages tested<\/span><\/span><\/li> \n <\/ul>\n <\/div>\n<\/div><\/div>\n<\/grid-item>\n<\/grid-container>\n<\/body><\/html>",
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